Kevin Durant

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Nike continues to enjoy the success of the highly acclaimed Nike KD 7 silhouette and today, the Swoosh presents their upcoming colorway in the very popular sneaker. The Nike KD 7 "Lightning 534" is a weather-themed colorway that is inspired by the electricity of New York's basketball scene...

The reigning MVP of the NBA, Kevin Durant may be out of commission for the first couple of weeks in the 2014-2015 NBA season, but it looks like he's been working on a side business venture with clothing brand Neff while he recovers from his foot surgery...

I THOUGHT THE CURSE WAS OVER BASEDGOD! PLEASE I NEED TO TALK TO " THE BASEDGOD " I THOUGHT THE CURSE WAS OVER ! (SCREAMING) - Lil B — Lil B From The Pack (@LILBTHEBASEDGOD) October 12, 2014 Lil B and Kevin Durant have had one of the more odd beefs that began with the Based God challenging KD to a one-on-one matchup. From there, Li...

Since its release, the Nike KD 7 has been a popular shoe within the sneaker community. Today, the good folks over at the Swoosh have released their latest colorway in the KD 7. The Nike KD 7 "Uprising" pays tribute to Kevin Durant's former basketball coach, Chucky Craig...

In the most unlikely of beefs, Kevin Durant, and Lil B have been slick going at it for a couple years. It started with a war of 140-characters on Twitter, then escalated when the Cali rapper challenged the perennial NBA All-Star to a game of one-on-one in his song "F-ck KD"...

By now, you've probably heard the news of Nike matching Under Armour's offer for Kevin Durant, which means KD will stay with the Swoosh, and continue his success in the sneaker world with the brand. Since it was uncertain whether Nike would match the offer, we did not see much news on the KD7, but now we get first look at the next sneaker dropping from the line, which is the KD7 "Easy Money.

This is why Kevin Durant hooked up with Jay Z. The Mariano of the Marriott, Jay Z, is giving Nike until Wednesday (Aug 27) to match Under Armour's lucrative $265 million deal for the services of the NBA's reigning MVP, according to Business Week... Read More ...

Kevin Durant could be laughing all the way to the bank with a new sneaker sponsorship deal. According to ESPN, Durant has a deal on the table from Under Armour that is worth between $265 million and $285 million over 10 years. The deal also includes Under Armour stock and other incentives, such a community center built in his mother’s name. Nike...

Nike has been enjoying the new-found success of the KD7 and with more colorways on their way, one that is sure to create a frenzy in the sneaker community is the KD7 "Calm Before The Storm." The upcoming silhouette will come in a grey and pink colorway that derives from the building clouds and billowing storms that often occur in the mid-west, the outsole comes in infrared, matching w

Sounds like Drake might have to start getting familiar with the rule book. After killing it at OVO Fest, Drake caused headlines after pitching Kevin Durant to come play for his Toronto Raptors. While the gesture seemed innocent, the NBA didn't take it too kindly and decided to fine the Raptors $25,000, according to ESPN...

It appears that Drake is finally at peace after his verbal quarrel with Kendrick Lamar that lasted over a year. If you recall, the two tangoed on various occasions, involving each artist taking light jabs at one another stemming from Kendrick's "Control" verse...