hypeon-mazda

Few things feed FOMO as much as the week of South by Southwest. If you're not in Austin, watching hundreds of tweets roll in from as many different locations is enough to make your head spin, and leave you with the nagging sense that, as much as you've seen and read, you're still missing something...

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Every year at SXSW is roughly the same m.o.: you go planning to have a good time and see wall-to-wall great music, and the festival sets out to destroy you. Whether it’s having to choose between a series of impossible decisions on who to see, or keeping your energy up while you do it, SXSW is as much an endurance test as it is a music festival. T...

Austin's South by Southwest Festival has had a history blessing young musicians like Jhené Aiko, Tyler, the Creator and Theophilus London with career-changing exposure. And this year's SXSW Festival is gearing up to be more hip-hop heavy than ever. Al...

The line-up for Hype Machine's Hype Hotel was announced. ILoveMakonnen, Rae Sremmurd, Earl Sweatshirt, Hudson Mohawke, Leon Bridges, Willow Smith, Seinabo Sey, GoldLink, Mick Jenkins, UNiiQU3 and many more will perform in Austin, Texas for the huge event at this year South By Southwest (SXSW). The event is presented by Taco Bell's Feed The B...

Since its inception, South by Southwest, abbreviated to SXSW, has always been about showcasing what’s next. It’s a mix of established names, mid-league players and local favorites. The talent is endless and the show possibilities are limitless. A simultan...