On Monday (February 18), Detroit rhymester Big Sean announced the official launch of his new fashion and lifestyle company, Aura Gold.  Adding the title of creative ...

People are always asking why we’ve never put on the XXL Awards. Our competitors have held their award shows through the years, but XXL is ...

The show, which is executive produced by Eminem and Paul Rosenberg, follows Rick Williams and Roland “Ro” Coit, owners of the Burn Rubber sneaker store ...

Big Sean Is G.O.O.D. Music’s Cruel Winter dropping or not? That is the question. Big Sean may have the answer. Jenny Boom ...

Big Sean Now that Big Sean is finally famous, the next stop is the Hall of Fame. Currently riding the popularity wave ...

Last year, G.O.O.D. Music's Cruel Summer, Rick Ross' God Forgives, I Don't and The Throne's Watch The Throne follow-up were among the many hip-hop albums ...

Get a behind-the-scenes look at the making of Big Sean's cover story...

  Big Sean slips a custom-made leather baseball jersey over his head and prepares for his first solo xxl cover shoot. the letters stretching across ...

XXL points out and examines five recent announcements in rap that are just unnecessary...