Russell Simmons And Steve Rifkind’s Goal For ADD52 Is To Develop The Next Star
Back in 2013 Russell Simmons, Steve Rifkind and film director/producer Brian Robbins (director of Varsity Blues, Good Burger, Hardball) partnered with Universal Music Group to create All Def Music—a record label whose goal is to promote and develop artists through the medium of YouTube—and came up with ADD Management.
Simmons...