Three times a week (Monday, Wednesday, and Friday), a new artist is featured on XXLMag.com’s The Break. An ideal destination for fans, artists, and industry members, The Break showcases up and coming talent, giving a brief introduction on the artist or group, and highlighting some of their standout music. Each month, industry insiders will team with XXL to rate and comment on the submissions.
For the month of May, Amalgam Digital’s CEO DJ Next—who will serve as one of three judges—checked out the section to see what yesterday’s talent (G.BUB) had to offer. Check out his comments below.
G.BUB “1, 2 Thing” (to see more from G.BUB, click here)
The roots of Hip Hop’s culture can be traced back to the Bronx with the pioneering Kool Herc plugging his turntables into the street light essentially birthing Hip Hop. You had TATs crew, Sean, and Cope 2 providing the visual back drop bombing the city with graffiti as the Roc Steady Crew B-Boys Crazy Legs & Mr Wiggles top rocked their way across the dance floor in style. At one time “The South Bronx, South South Bronx” was ruling hip-hop with the likes of KRS-One and Boogie Down Productions but those days are long gone. The Bronx seems to struggle the most with finding their artist to champion the borough back on the map for New York hip-hop. Currently, I don’t see G.BUB being the guy to do it and with the likes of today’s Bronx-based street artists such as Fred the Godson and French Montana in his lane, I think it’s going to take a lot of work on G.BUB’s end to catch up and fill that void. On his stand out track “1,2 Thing” we find Gutta Bub rapping in front of graffiti laced walls which represent Bronx hip-hop to the fullest so I give him props for visually demonstrating where he’s from. However, he could use better video production to bring more creativity to what he is doing and compliment his tracks. There’s something about rappers just standing in one spot rapping in front of the camera with their shirts off, crew behind them, chains swinging that starts to get old. If you want to be great, then BE GREAT. Do something different, groundbreaking, something that has never been done before. Do something that captures people’s attention. That’s what the greats do. They set trends, they don’t follow them. Right now, I’m not seeing anything that jumps off the page and separates G.BUB from the rest of the pack and the production sounds dated. With better videos, production, and concepts for his anthems, G.BUB could be a creditable street artist from the North Bronx to look out for in the future.