Show & Prove:
Rocko

Reppin’: Atlanta, GA
Martha Stewart probably doesn’t listen to rap music, but even she has to appreciate Rocko’s do-it-yourself attitude. As CEO of his own development company, Rocky Road, the Atlanta native experienced some brief success with the release of his former client Hitman Sammy Sam’s 2003 album, The Stepdaddy. But when working with Sam turned into more trouble than it was worth, and his only other artist, a pre–Grand Hustle Young Dro, wound up in jail, it was time for Rocko to explore a Plan B.

“At that point, I told myself that, if I find another guy I want to invest in, his swag has to be better than mine,” says the man born Rodney Hill. “I wasn’t able to run into a guy I wanted to put my money into, so I did it myself.”
Rocko’s first venture as a solo artist was “Umma Do Me,” which led to a deal with Def Jam in October 2006. The easy-riding ode (produced by Drumma Boy) to all things better than yours is a peek into what Rocko has dubbed “swag rap.” “Swag rap is doing you to the fullest,” says Rocko, who has done behind-the-scenes writing and producing for the likes of Lil’ Flip and Dem Franchize Boyz. “With me, I feel like I’m the best thing that has touched the earth, and we all should feel like that. I could care less what you think about me.”

After dropping “Umma Do Me” independently last August, Rocko released his DJ Scream–hosted Swag Season mixtape, which featured steadily growing street records like “Dis Morning” and “Tomorrow.” With his name spreading across the southern United States, Rocko was sought out and signed by the senior vice president of A&R at Def Jam, Shakir Stewart. Now the brash rookie’s debut album, Self Made, is set to be released in March, with production from DJ Toomp, Jazze Pha and Cool & Dre.

“Majority of the time, people are haters [anyway],” says Rocko about those who are unhappy with his sudden rise to rap stardom. “For every one person that don’t like me, five people do. As long as I’m reaching who I’m supposed to, I’m comfortable.”

  • stuckfresh

    Fake ass Young Jezzy!! Everbody going to boot leg his album!!! IT WANT SELL!!!!!!!!!!!

    • Angel

      Because of HATERS like you ROCKO, gettin that cake. If you aint alking about MONEY then buddy you aint talking bout NOTHING. KEEP UP THE GOOD WORK ON HATING, WE LOVE YOU FOR ALL THE MOTIVATION.

  • 1 out of 5 nigga

    Muhfucka, you know 4 out of 5 people don’t bump your shit. Grimy ass nigga–take a bath.

  • ogbobbyjohnson

    co-sign the first comment…on top of that, his rationale for his “swag” bullshit makes no sense…he don’t care what people think or do, yet hit whole first single is a comparison between himslf and another nigga….”you wear reeboks, i wear ballys”….BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO….lame

  • Da Truth

    I ain’t hating my nigga. Your rapping sucks in MY humble opinion. That don’t make me a hater it makes me honest. I ain’t saying don’t follow your dream and do what you do I’m just sayin you ain’t there yet so stop pretending you’re a rapper and leave it those who do it well.

    I’m sayin your shit ain’t hittin on all cylinders mayne and it’s especially sad to hear grown men rap like you do. It’s MICROWAVE RAP like a lot of this other shit out here. Here today gone tomorrow. Fast food rap. Shit has no substance and if you wanna be the Ronald Mc Donald or Jack In The Box of rap then ok do you bruh…corny ass

  • G4 Tha Don

    Nigga Stop Hatin Find A Hobby O Wack Rocko Keep Doin Ya Thang My Nig Sawg Up….lol

  • http://xxlmag G4 Tha Don

    Stop hatin nigga find a hobby old wack azz nigga but Rocko keep dropin this Sawg Muzik on these weak azz niggas man Sawg Up!!!!!!!!!!!! lol

  • 1,2,1,2…..ANDITDON’TSTOP81

    “UMMA DO JEE’, OKAY UMMA DO JEEZY, CAN GET MY OWN SWAG LET ME DO JEE” SORRY BRAH THAT STYLES ALREADY COPPED TRY AGAIN!

  • Y. Fame

    How was he signed to Def Jam in ’06 and signed to Def Jam again after his mixtape last August? Somebody f*cked up on this article.

    BeatsAndFoodStamps.blogspot.com

  • U MUST EAT COCK TOO

    Dude sounds like Lil’ Wayne…Look kinda OLD too!

  • BOBB DOBB

    YA’LL FUCKS ARE GOING TO START MINDIND UR D–K SUCKERS ABOUT DA A AND SOUTH BITCH.

  • B.WEST

    4 ALL HIZ HATAZ OUT DER KEEP HATIN ON HIM HE STILL GON EAT CAUSE HIS SONG STEADY GETTIN BIGGER AND BIGGER ESPECIALLY THE REMIX

    I LIKE HIS “SWAG” MUSIC IF U DONT LIKE IT THEN GET YO SWAG UP THEN

  • http://www.myspace.com/enzothegreatest Ferrari
  • INF

    Homie honestly YOU cannot rap..Pure trash…Sounds like a fake young Jeezy honestly…truly garbage..no hating neither just truth…

  • kirbrock

    This is what Nas and Jada are talkin about right here….hot garbage is killin lyricists …….go sell some dope or something cause your shit is weak

  • http://myspace.com/liquidiq2 BIG D

    i only heard of this dude in my google reader last week or so.

    who is he??

  • Real Recognize Real

    SWAG RAP? come on man… y do all these new southern motherfuckers always try to start FADS!…crunk,snap,rock….
    ….Dude is wack along w/ Shawty Lo….

  • Bendrick

    A i’m from the south as a matter of fact i’m from georgia… and i’m not ah hater so i’m keep it real… i like rocko ya know i heard his mixtape it was ok… of i’m not saying he is going sell over a million but its ok… and as far as shawty Lo he straight whack… only reason y his shit is banging is because of the remix wit jeezy and ludacrise on it… i love the south i really do man rep it to the death but we really need to do better… ya dig…

    • dfudgeshake

      kill ya self nigga you wack as hell and Im just keepin it 100..

  • BODYMORE MURDALAND

    da remix 2 this shit is off da chain..i must agree T.I.P. Ross and Jeezy parts r off da chainbut his isn’t..i fucks with T.I.P’s part da hardest cause he went on Gucci Shaka Zulu and LO u know he know lol wack ass nigga..

  • AZ40

    This nigga is st8 ass cheeks, fake ass jeezy…I know jeezy laughin’ his ass off at this cat…Matter of fact ain’t this cat bangin’ monica or something.

  • IndyKid

    I respect this dude. He put himself in the position hes in now. Its definitely respectable

  • http://www.myspace.com/lilt601 LIL T

    After listening to his mixtape I’m fuckin’ wit’ him. Don’t judge him off one track.

  • http://xxlmag.com ME

    WHAT HAS THE WORLD COME TO? YOU LAME ASS NIGGAS ARE REALLY MAKING ME SICK TO MY STOMACH, ROCKO IS A BLACK MAN DOING SOMETHING POSITIVE AND ALL YOU ALL CAN DO IS SIT AT YOUR COMPUTERS AND WRITE BULLSHIT ABOUT HIM. IOF YOU DONT LIKE HIM DONT READ HIS INTERVIEW OR COMMENT YOU LAMES. LIKE HE SAYS YOU JUST DO YOU, ASSHOLES

  • Cali”co”
  • Cali”co”
  • 501littlerock

    Man Im from the south,Arkansas to be exact and the southern artists that we are really feeling is LIL WAYNE, T.I,JEEZY,LUDA,RICK ROSS,CHAMILLIONAIRE,UGK,OUTKAST,3-6 MAFIA,
    I hate niggas like lil boosie,lil webbie,shawty lo,d4l,dem franchise boyz,mike jones,rocko who embarass the south so much..we are not ignorant but some of these niggaz jus dont Know better

  • http://xxlmag.com the brown

    Yo! I took a listen to this shit on the way home. This dude is fuckin’ wack. I mean Fat Joe wack. Every thing he said was some shit someone else said before. Yo I could finish every line before he started ‘em. This dude is a fake! “Umma dumb me” is what he shoulda been sayin’! “Umma” is some dumma ass shit to say!

  • jerzz

    HONESTLY, DUDE SUCKS.BUT THE REMIX IS HOT THOUGH.THX GOD FOR JEEZY AND T.I. WHO SAVED THE SONG. JEEZY MURDERD IT, HE SHOWED HIS ASS OFF IN THAT SONG. TI KILLED IT TOO. BUT ROCKO S VERSE WAS TERRIBLE. MAYBE HIS OTHER STUFF IS HOTT. SOME OF U SOUTHERN NIGGAZ R ASSSS. GOOD THING U GUYS HAV LUDA,TI,CLIPSE, FACE,RICK,WAYNE,OUTKAST,AND MAYBE A FEW MORE.IF IT WASNT FOR THESE GUYS, THE SOUTH WONT BE SHIT.

    • deewolf

      Twista?

  • West Blvd

    This is crazy!! All these wacco ass clowns making these wacco ass songs. I’m from and rep the south, NC to be exact. I need XXL to start putting out artist that y’all know will have more than one hit. Artist with talent. These wack ass cats put out one “hot garbage” and they’re on the top page? I will bet my house Waaco will flop. The crazy thing is you XXL know this! Stop these Wacco cats from hurting the South. Don’t give em any shine. We have better talent than what we’re getting.

  • R2J

    LITTLE BROTHER!! That’s NC for ya.

    As far as Rocco is concerned, He may not be the greatest person to touch a mic or get our stamp of approval but mentally he looks like he’s ready to take on the whole world. He may think he has swagger
    but I think he has a chip on his shoulder. He was working with Sam and from what I heard about him is that dude been shoot more times than 50! Then he worked with Young Dro and he went jail so he had no other choice but to make his own money.

    It’s like basketball. If you have a wide open shot ya take it. Rocco took a wide open look and he made it. He signed with Def Jam which is better than BEING UNSIGNED! He’s a very lucky artist to be in a great label but he’s also wise enough to know that he’s very blessed to be in a good situation. 1 hit wonder or not, He’s humble about it so good luck R! cause you’re gonna need it.

  • gangsta

    Man! Get your paper cuz! fucc these haters! I luv haters, I get hated on all the time. Becuz i got a 08 tahoe on 26′s, and big paper and i dress fly! they need to get their paper up, when they could say nothing! They jus mad, becuz we fuccin their girlsfriends. M.O.B.A.N Money Over Bitch Azz Nigga’z! Get your paper ROCCO! MONEY MOVIN

  • http://myspace.com/agproductionz agindtown

    Jeezy doin gucci mane, he used to do trick daddy, so this nigga really copying gucci mane style…ya dig! That whole jeezy swag is a rip off from gucci mane. Jeezy just sound better at doing Gucci than Gucci himself. messed up, but that’s this dirty rap game! But like one dude said in this post, if dude getting paper, who cares what a hater says. Listen 2 tha song. Do u nigga, Imma do me. So if you are a lyrical listener, listen to lyrical rappers, and so on, and so forth. But haterz just like 2 be heard on every topic. Don’t got nothing good 2 say, don’t say isshh. U live much longer this way. Get money everyone! Please! And invest!

  • Prima Dona

    Rocko is wack! First off, how T.I., Jeezy and Big Kuntry rip his damn track?? They went hard, then his ass start his verse talking bout “you wear reebok, I wear bally….” Rocko is the future MIMS. 1 hit wonder!!! He not even worth boot legging the album..I just won’t listen.

  • TERIKA

    EVERYBODY ALWAYS HATING BUT THE NIGGA GOT MORE MONEY THAN ALL YALL HATING! OBVIOUSLY YOU AINT GOT NO JOB CUZ YOU ON HERE HATING ON ANOTHER NIGGA…GET A LIFE LAMES!

  • http://www.myspace.com/highlandparkent Bizzy-C

    Check out Da best unsigned rapper alive at http://www.myspace.com/dotgates07 Rocko keep doing your thing!