Show & Prove
D.G. Yola

S&P1.jpgLabels hardly ever discover and develop talent anymore. These days, the majors only come knocking once you have a fully functioning movement in place with independent sales that push past five figures. Nineteen-year-old Mario Talley, a.k.a. D.G. Yola, is the poster child for this new industry trend that focuses on turning homegrown hustle into big business.

The Westside Atlanta teen grinded for nearly three years before his song “Ain’t Gon Let Up” turned into a regional monster smash. Even though the gritty steel pan anthem didn’t blow up until this year, the record was actually written back in ’03 when Yola was working as a cook at a seafood restaurant owned by Bureasa “Lady B” Rahim. After seeing the youngster steady spitting lyrics while slinging shrimp, Lady B decided to take him under her wings as his manager.

Forming their own label, Power Hittas Records, in 2003, Yola and Lady B began recording what they call “gutta music.” “I brought it back to the block,” says Yola. “Everybody [in Atlanta] was dancing at that point. I was the only person who broke through with something different that people wanted.”

Popular club DJ T-Rock became an early fan of “Ain’t Gon Let Up” and broke the record at the legendary Poole Palace in Atlanta. It wasn’t long until Yola’s name crept up North. “A few DJs kept telling me about him,” recalls Mike Caren, senior VP of A&R at Atlantic Records. “So I reached out to him in November of 2005. This kid, with little to no money, had recorded 25 really raw, aggressive songs that were the antithesis of Atlanta’s snap music.”

Caren signed Yola last February, and paired the young’n’s Power Hittas label with Atlantic imprint Grand Hustle Entertainment to handle his marketing. With the release of Yola’s official debut, Gutta World, looming, the teen titan is feeling his position of power. This past June, he was designated the MVP at Atlanta’s Hot 107.9 Birthday Bash megaconcert, where he had the whole crowd leaning to his hit. “Over 100,000 folks putting they middle finger up saying your whole song,” he says shaking his head. “It don’t get no better than that.”

Check out the rest of this month’s Show & Prove artists in XXL‘s October 2006 issue (#85).

  • DM@G!C

    FIRSTTTTTTTTTTTTT

  • BOB

    YOLA JUST DO WHAT IT DO A-TOWN 4LIFE
    TELL I DIE KEEP HITTING THEM WITH FIRE SHIT P.S MY KIDS DIG U PLAYER.

  • HollyHood Izzle

    I respect his grind but dude is wack, but u can’t knock the hustle

  • Arcane

    WHO GIVES A…

  • Hustlin’ 24

    Quit Hatin!!! Ho Bitches

  • BELIZE

    Since yall just show one from this section yall should put a song on here by the him.

  • http://www.tsbmusic.com K.D. T.S.B.

    What’s Hattin my nigga, keep doing ya thug thang homie. You a young nigga holding it down for tha young G’s you cant hate it just respect it. TSB Keep It Gutta HomeBoi.

  • http://www.myspace.com/sirjantzversatile Sir Jantz

    Yola is hot. He came down to Legends (Statesboro, GA) and did his thing. He reminds me of me. No, serius. I’m not fromt he gutter. Nor am I from the hood, but when you have it in your genes, you can’t destroy it. Back to Yola, he has that spirit man. A person so small is moving mountains. This guy is fire and I hope he keeps making those type of songs. You never know, you see me and him do a smash up album. Hey XXL, when yall coming out with a mixtape. SHITT!! I’ll host it, make a beat, and rip that #$$%^$^! You got the name and the website. HIT ME UP!

  • brave

    man i look up 2 yola.i love his music he aint wack.yall fuck niggas cant stop my mans westside bankhead movement ya dig!

  • YUNG TAVIOUS

    EVERY TIME SUM FIRE COME OUT FROM DA @-TOWN MAINLY DA WESTSIDE GUTTA MUZIK NIGGAS START HATIN BITCH GET ON UR OWN GRIND MAYBE IF YOU BRING WAT WE DO DOWN YOU CAN SHINE TO LAME ASS NIGGA FUCK U HOE ASS MAGET BITCHS GET MUNNIE WEST SIDE ,BANKHEAD ,ATL .GA 4LIFE..

  • Alfie

    Dem ATL niggas be stealin louisiana shit. to the old new orleans bounce that lil jon have stole, bad bitch from webbie that yin yang stole, now this nigga yola talking about gutta music. boosie been doin gutta music since 98. I ain’t gonna lie, I like yola music but the stealin ATL.

  • shawty d

    Yola got his chain snatched at club crucial and they stomped him out. He still stood like a soldier afterwards. He was by his self, no grandhustle crew or friends! Fuck grand hustle! Ride out Yola!
    P.S. I know who gott yo chain!

  • http://tagged Tereyon campbell

    What’s up young yola

  • DOWNSOUTHREALNIGGA

    Aye man, da ATL didn’t steal nobody shit. Lousiania need to step up dey game. Gutta muzik been in GA. So if u got a problem wit dat jus deal wit it. Yola been gettin his boosie ain’t. I like boosie but if he want to get a lot of attention like Yola he need to grind harder!

  • atown zone 3

    yola dat truth he reppin dat atown for real folk aye yola keep yuh head cause somebody gonna hate folk fo real

  • http://daentaprizeyahoo.com Bank Head / B-Town

    yola aint from bank head dat muthefucke from allen temple and the nigga cant rap that bull shit he be talking about is weak that bitch only got 2 fire song if T.I. can sign him he can sign somebody else that nigga aint shit (FUCK DAT BITCH!!!!!!!!!!!!!)

  • juice fruit

    wuts good do ya thang u da hottest rappers out derere and when u made dat i anit go let up song dat waz hot i like you cum holla at me

  • http://XXlmag jamila

    yola, i love u man. you datin my aunt imani doe. its all cool doe. she gone let me see u at some point

  • LIVE FROM IRAQ

    man dat nigga fire, fuck all yall hating, no life having hoes

  • Jessica Brown

    Yo,..Wud up?? Diz nigga Yola iz HOT!!! and fuck all ya’ll who be hatin up on all these fine ass nigga’z!! I love ya!! Peace!!
    Jessica*

  • Jesscia & Courtney

    Wat up?? Nuttin much we just chillin in klass!! Well we just wanted to say that we love ya Yola,…and fuck all yall thats hatin up on all theze nigga’z!! PeAcE!!!**

  • a-boogie

    what crakking yola im a up north cat and heard your music on your my space and i fell in love with it i can tell your music come straigth from the soul just keep doing your thing my nigga and i’ll see you at the grammy’s

  • LESLIE

    I LOVE YOLA SOOO MUCH.HE IS SOOOO FINE.HE IS MY FUTURE HUSBAND

  • http://www.myspace.com/jkjkojkldsjflsjkd name

    yola is real tight how u gon have beff wit this dude when he is dat good dont hate nu un dont hate i messes wit da great well all im sayin is how yo gon have beef wit some body thats even rawer than raw beef

  • http://www.myspace.com/jkjkojkldsjflsjkd name

    listen un my name is lezli an my legs is hairy people try to merk me and its kinda skary lick poopedoo if you shited on my shoe guess who peekaboo its l to da e to da z last name li like bruce if you wanna restel il call a truce then i ran like stewie and took a duce it smelled kinda smelly like roses but roses really smell like doo doo doo like outkast said yo anus is sweaty you bouncin all around when you smell like skunk so go take a bath you stinky punk rubadub dub in the tub go wash yo smelly rump while you playin wit your rubber duck well lets play a game said fred ill play duck duck goose on your head it goes duck duck duck smugly fuck put a heavy duty bag on your face or ill spray you wit some mase get back cause my ryhms is dope and i got cha weakness ill spray you wit some soap now ima eat up the beats or eat up the rapper if i catch a skezer wit her legs open ima slap her or i might scratch her or mabey grab her herras her and mabey douch bag her im a loser cause i have no friends its 1:04 and my day just begins writing on the pc when i heve to peepee then i eat a beat play lulaby and go to sleep man im halairios i just cant stop it i just cant

  • http://www.myspace.com/jkjkojkldsjflsjkd name

    hatas keep talkin get messed up wanna buck i live on plum put cha dukes up i told you not to beff with stew so im like what the duce mess wit me ill be like hip hmp hue turn around then hit u wit a 1 2 buckle my shoe

  • http://www.myspace.com/jkjkojkldsjflsjkd name

    nighty night yall keep yall anus tight

  • http://www.yahoo.com shykeria

    hi i was about to cry when i heard u got shot i was praying u stayed alive i am from allen temper to eager homes,and hightower ridge and my brother is your #1 FAN I AM HASPPY U ARE ALIVE

  • http://www.yahoo.com shykeria

    ALL THESE NIGAS BE HATIN ON U TELL EM YAYH U FROM ALLEN TEMPER TELL THESE FUCK NIGGAS STOP HATIN ON YOU

  • http://www.yahoo.com shykeria

    ALL THESE NIGAS BE HATIN ON U TELL EM YAYH U FROM ALLEN TEMPER TELL THESE FUCK NIGGAS STOP HATIN ON YOU

  • http://dijahbrwn31yahoo.com/myspace kadijah

    YOLA DON’T WRRY BOUT DEM HATAS BRA SHAKE EM OFF YA SHOULDA DAWG DAZ WHY U MADE DAT SONG DEY HATE TOO MUCH DON’T GIVE UP AND KEEP DOIN YA THANG CUZ U CAN RAP AND IT’S GON GIT TO A HIGHER LEVEL WHERE U CAN START PERFORMING AT DA BET AWARDS AND FOLKS HATIN ON DAT VIDEO U HAD MADE I DON’T C ANYTHANG WRONG WIT IT BUT YEA KEEP DOIN YA THANG AND I BE SEEING U N ALLEN TEMPLE SUMTIMES LOL

  • VL509

    yo D.G. you keep doin ya than bcuz north kak holdin you down

    Vice lord squad 509′s da clique

  • LIL TROUBLEZ G

    DIS NIKKA YOLA PUTTIN IT DOWN. I’M FROM ALL DAY UP HERE IN DA CHI AND WE STILL BUMPIN THIS SHIT. I AINT GON LET UP IZ WHAT ITZ BOUT. KEEP IT GANGSTA!

  • http://schematicshaga.blogspot.com Anderson Buck

    Hehe am I honestly the only reply to your great post?!

  • http://www.32weekspregnantultrasound.com/im-28-weeks-pregnant-but-the-doctor-said-the-baby-measures-at-32-weeks-anyone-ever-had-this-happen/ contractions 32 weeks pregnant

    Nice work buddy! Some of these are classics!