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Yo Gotti Mostly Stays True To His Soulful Memphis Sound On ‘I Am’

Memphis rapper Yo Gotti has a lane and, for the most part, he’s stuck to it. His brand of southern-fried street hop has remained relatively unchanged over the past decade, with the only exceptions coming when the 32-year-old rapper has tried—and usually failed—to fit in with the rap du jour. “LeBron James,” a song off his newest album, I Am, is another instance of this, as its Lex Luger-inspired beat and repetitive hook fail to differentiate it from the excess of carbon-copy trap anthems that currently clog the radio. But, like with other Gotti projects, I Am shouldn’t be judged ...

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