The artist most popularly known as Snoop Dogg has reinvented himself once again. His last album, Reincarnated, found the West Coast veteran embracing Rastafarian culture and singing reggae, under the moniker Snoop Lion. This time around, hip-hop’s favorite Uncle (no disrespect to Luke) has dropped the dreadlocks and whipped out his infamous perm, along with his candy blue ’78 Cadillac Coup-Deville. Snoopzilla has arrived to take us all for a ride on what funk music lovers call “The Holy Mothership.”
7 Days of Funk pays homage to the funk music legends of Snoop’s childhood years. His brand new alias, Snoopzilla, pays tribute to funk legend Bootsy Collins, who is known by his fans as “Bootzilla.” In an interview with Pitchfork, the West Coast legend explained his latest alter ego, saying, “When I’m recording as Snoopzilla, I’m basically an offspring of Bootsy [Collins]. We’re keeping that spirit alive with that tone, that delivery, that R&B/funk singing, like Rick James and Steve Arrington.” To fully capture the sound and feel of this era, Snoopzilla joins forces with modern-funk musician, Dâm-Funk. The Pasedena-based producer provides a soundscape slightly reminiscent of Snoop’s classic debut Doggystyle—a soundscape rich with funky synthesizers and churning bass lines.
Despite some of its musical similarities to Doggystyle, 7 Days of Funk is a much different kind of album. At seven tracks (34 minutes) long, this album is more of a funk EP than a gangsta rap album: Snoop flexes his soulful, R&B side, singing for the majority of the EP. In fact, we only hear Snoop rap a handful of times. As far as lyrical content is concerned, don’t expect anything too deep or complex here. Given the type of project they are aiming for, this doesn’t take away any points from the album.
Instead of approaching 7 Days of Funk as a conventional hip-hop album, many should view the album as a Parliament Funkadelic record. Dâm-Funk’s production, combined with Snoop’s soulful crooning makes 7 Days of Funk quite an eccentric-sounding album. The pair works beautifully together. Listening to it, one can tell Snoop is truly in his element, and has been dying to bring the funk element back into his music. Standouts tracks include the incredibly infectious opening track, “Let it Go”, and “Ride” which features an appearance of Snoop’s longtime collaborator, Kurupt.
NBA legend Shaquille O’Neal, another well-known lover of funk music, has been known to say, “Don’t fake the funk on a nasty dunk.” Don’t fake the funk on Snoopzilla and Dâm-Funk either. You would be missing out on a great time, and one of Snoop’s most unique releases. 7 Days of Funk is a fun and refreshing experience—one of Snoop’s most enjoyable projects since Tha Blue Carpet Treatment. George Clinton would be proud of this fresh take on funk music.—Chisom Uzosike