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E-40, Revenue Retrievin’ Day/Night Shift

E-40
Revenue Retrievin’: Day Shift
(Sic Wid It)

Beats: XL
Lyrics: XL
Originality: L

Revenue Retrievin’: Night Shift
(Sic Wid It)

Beats: XL
Lyrics: XL
Originality: XL

Releasing two separate albums on the same day is not something that has been done often in hip-hop (Nelly released his LPs Sweat and Suit on September 14, 2004). Then again, the Bay Area ambassador E-40 is not the typical rapper. Over the span of his nearly 20-year career, 40 has rarely been one to adhere to trends, yet he has maintained a faithful, hardcore fan base. For his 11th and 12th solo studio albums (Revenue Retrievin’: Day Shift and Revenue Retrievin’: Night Shift), 40 chose to take the independent route and stick to the script.

Whereas Day Shift embodies a melodic, accessible sound, a back-to-basics aesthetic is clear on Night Shift. As one of the first rappers—if not the first rapper—to ever rhyme in detail about the drug trade, 40 reminisces and flexes his coke-rap muscles on both LPs. The Rick Rock–produced “Over the Stove,” where he raps, “If this rap shit don’t work, mayne/I’m back over the stove,” is one of the highlights of Night Shift. You’ll find similar venom on Day Shift, even though it’s designed to be the least sonically aggressive of the two.

Despite an unorthodox style, 40 has been able to work well with a variety of different artists throughout the years. There is an abundance of guest appearances on both discs. His guest list on Night Shift includes Bay Area stars like Messy Marv and The Jacka (“He’s a Gangsta”) and Ya Boy, Turf Talk and Cousin Fik (“Knock ’Em Down Music”). It is more-mainstream acts, like Gucci Mane (“Whip It Up”) and Too $hort (“Bitch”), who lend their talents to Day Shift. At times, it works out perfectly, like on the aforementioned songs, but at other times, E-40 outshines his company. On Night Shift’s Jazze Pha–produced “Can’t Stop the Boss,” 40 is joined by Too $hort and Snoop Dogg on what sounds like an updated, late-’90s West Coast collaboration, but the song works despite a subpar verse from Snoop.

Unlike on 40’s last album, The Ball Street Journal, catering to women is not a prevailing theme here. Aside from Night Shift’s “Stilettos & Jeans,” featuring singer Bobby V, most of the female topics on both albums involve sex (“Fuck You Right”) and pimping (“Attention”). The subject matter does not completely revolve around busting guns, pimpin’ hoes and selling dope. As an elder statesman in the game, 40 laces both albums with his brand of ghetto gospel and precautionary tales. Night Shift’s “Let Go & Let God” features three generations of 40’s family—his father, Earl Stevens, and son, Droop-E, produced the record—and OG sensibilities. Day Shift’s “I’ma Teach Ya How to Sell Dope,” featuring Turf Talk, is sure to be an audience favorite. Though 40 talks slick (“Reached in my pocket and pulled out a thousand dollars and a zone/I got a digital-scale application on my iPhone”), he is equally effective at sharing the pitfalls of the dope game without overly glorifying it.

On both albums, 40 is in the zone when he’s in storytelling mode. Day Shift’s “The Art of Story Tellin’” is somewhat of an updated version of “Bring the Yellow Tape” (off 1995’s The Mail Man EP). Much like the original, the song finds 40 hunting down a rival, only this time he has more high-tech ways of finding the culprits (“Go to they MySpace page/I bet you one of them rap/Bet you he got a picture with all of them in the back”).

Both releases have their hits and misses, but overall the music remains balanced. Longtime E-40 fans will find more than a few songs to mob to, while the decidedly West Coast sound may alienate newer listeners. However, at the end of the day (or night), a hustler like 40 will retrieve his paper either way. —Branden J. Peters

  • Big d

    E-40 Has Done It Again!! Fire!!!

    • CHOPPZ

      Dope E-40 albums its bay niggaz doin bay thingz.CHECK OUT THIS DUDE TWAN MAC FROM THE BAY HE NICE YO!!! ALSO CHECK OUT CALI KIDD THE IZ BAY SLAPPIN RITE NOW!!!!!!!!!!!!

      • damn

        gay musik 4 gay ppl i guess

        fagzzzzzzzzzzzzzzzzzzzzz (:

    • E-40

      Phuck yall i aint ned yo suuport

      ya shmigadel me

  • nibs

    first week out dude sold 12,000 of each and 5000 double disc comps. that’s 30,000 in a week, rae ghost and meth barely did that shit
    E ain’t playin aorund

    • sparkcity911

      SO are you saying this album is better then
      wu-mass…If so you must be from da bay,or
      white.

    • spoon heron

      da gayest nigga on earth right here folks

  • 9sixteen

    man e-40 go hard buuut this sh** rite here is weak he should have jus took the best songs from each cd nd made one then it would have been good but two cds wit only a kouple good songs on each thats bull**** westkoast rap is fallin off kome e, messy, husalah <– what is he doin?? waited for him to get out to do nothin.. jacka doin his part tho i got ppl from different parts of the us feelin him but sumbody else gotta help…

    • Anonymous

      u ain’t nothin but a hatin ass sucka u must be from N.Y hatin lik dat thinkin ya’ll betta tan ery1 else 40 water go don’t care wat no1 says

    • http://XXLmag.com SensuousQ

      Are you serious? This double album is just as good if not better than all of 40′s music. you gots to be sick in the head and jacka aint doin all of nuthin by hisself out in the bay, dont get me wrong I love most of the music that comes out of the bay but u can’t sit here and hate on mah ni$$a 40 water. he was just at the spot in fairfax last night and blew that bi$$h out. plain and simple 40 deserves much love and respect he put most of generation up on game in tha bay especially in mah family, he helped mold my mind i was raised up on him and any hater, out there just like 9sixteen thank u we need moe just like you.

  • Hollywood

    Both CDs are out the frame!

  • The1$t

    E-40
    VH1
    Hip Hop Honors

  • Switch

    This guys voice is annoying as hell. Fat glasses wearin clown!

  • KLETEWOOD

    XXL got it right with this review.

    I said it before, coming from the Bay Area…cats either love or hate 40 water. You gotta respect his hustle though.

    Day Shift: You gotta listen to “Dem Boyz”…it’s the hottest track on both CD’s. Its Sinistah and Zaney. Tremendo Slap. “I’m a teach you how to sell dope” is tight too.

    The whole CD slaps. 40 switched the script and went back to MOB music after leaving BME and running his own label with Droop E -”Heavy on the Grind Entergamement”.

    On some of E-40′s older CD’s, he worked with a lot of artists from the South. (Lil Scrappy, Bohegan, UGK, Mike Jones, 8 ball, Bun B, etc.) On his new shit….he kept the West Coast on wax.

    E- feezy did it again. He’s a real Tycoon!

  • Stylistic

    This is hands down the album of the year. Nothing else this year is going to top 40 Water’s double album. Bofe of these albums is Fire! Especially the production on these albums, and I’d have to say that Night Shift is better then Day Shift. Go out and cop this album people because trust me straight up and down NOBODY makes albums this complete anymore, and that you could listen to over and over again. Very few.

    • http://xxl.com the REAL ROSS.ROCKY.not. RICKY.hoe

      FIRST OF ALL YOU BETTA HAVE A FAT AN WELL LUBERCATTED PUSSY STYLISTIC CAUSE IM FINNA FUCK YOU UP. IM NOT FROM THE WESTCOAST AN FROM THE SOUNDS OF IT YOUCANT BE EITHER CAUS THE WESTCOAST AINT SHIT WITOUT DRE’S HOT ASS BEATS AND DAMN SHO WOULDNT LAST WITOUT THE SMOOTH CRIMINAL SNOOP DOGGY DOG EXCUSE ME HAD TO TAKE IT BACK A LITTLE. LIKE I WAS SAYIN, WITOUT THEM 2 THE WESTCOAST BEEN STOP MATTERIN WHEN 2PAC VANNISHED (CAUSED HE AINT DEAD PEOPLE) AND YOU REALLY PISSED ME OFF WHEN YOU STRESSED NOBODY MAKES COMPLETE ALBUMS ANY MORE, YOU STUPID ASS FUCKIN BITCH THE KING OF THE SOUTH AINT NEVA STOP 7 COMPLETE ALBUMS AGO.PS KING UNCAGED IS THE ALBUM OF THE YEAR. O YEAH PUSSY LUBERCATTED BUT NOT FAT ITS THE KING BITCH.

  • Ga$$

    both of these albums slap, hes back on that mob/bay area shit.

  • Yup I said It

    E-40 sucks mas much dick as snoop dogg …nuff said

  • Will

    Ain’t never been a fan of the nigga, but he’s givin me a reason to give him a shot with these joints… It’s just I can’t mess wit his flow and voice, but he got bars and the beats are aight

  • kadillac kojack

    e feezy this shit go hard check it out

  • Darth H8ter

    Like him or not, 22 years is damn impressive. he is doing something right.

  • fatmark510

    THIS SHIT IS SUPER XL!

  • Pingback: XXLmag.com - » E-40, “I Didn’t Come Up Under Dr. Dre. I Came Up Under E-40.”

  • SIML

    I’M NOT FROM THE BAY BUT LIKE DARTH H8TER SAID YOU GOTTA RESPECT THAT NIGGA!HE BEEN AROUND FOREVER AND HE’S ALWAYS BEEN AT THE FOREFRONT OF SLANG TERMINOLOGY.LIKE MOST PEOPLE WITH LONG CAREERS HE’S HAD HIS UPS AND DOWNS BUT LIKE DUDE SAID 22YRS AND STILL HITTING HARD-GIVE HIM HIS DUE!I DON’T KNOW MANY YOUNG NIGGAS THAT COULD DROP A DOUBLE CD MUCH LESS SOMEONE WHO’S BEEN AROUND FOR 22!!

  • adro

    man most of yall new york niggaz is trash

  • DueceHaley

    Those tracks with “Cousin Fik” are bad! Just heard his debut album released on 40′s label. “No Gravity” is the name of it and the dude is giving it away for free on his myspace page. Snatch it!!

  • http://COMCAST.NET BIG DAY DAY

    THIS IS FOR 40 WATER HAVE YOU EVER BEEN TO HAPPY VALLEY IN THE NORTH ANTILLES ISLANDS IF SO CONTACT ME BY E-MAIL

  • DJBAYROCK

    This 40 double album is dope.
    *I heard dis kat from da bay area name
    twan mac he’s got track with san quinn
    it’s hott called memories check it out!!!!!
    http://www.myspace.com/twanmacmusic

  • http://xxlmag.com bang

    40 back wit dat old federal style!!

  • oscarcaliluv

    both theres albulm are good but day shift a lil better/ niggas check out the niggas from livewire niggas r hard “the wire” j stalin

  • Young Boss

    40 wata go hard just he’s been over shadowed by the Dirty South and shit. but he is gettin it in…… YAY AREA YEEEEE

  • BURRRRRRRRRR

    its kind of boring. both albums are all about dope. e-40 is way better than this shit. :’(

  • Anonymous

    this shit garbagio fuck the west fuck tha souf

  • Pingback: Above & Beyond Magazine » Blog Archive » Interview: Droop-E

  • Madamnrazzz

    This album is bangin all the way through! Stop hatin on 40. If anybody can relate to the ghetto and selling drugs; they know what’s up. If you can’t there’s no need in leaving any comments in the first place, because you can’t relate to what he’s talking about and therefore you haven’t a clue. Get a life BITCHES!

  • ReJeanne

    Man 40 is a real dude.. music is Crazy and i feel like if his words was coming out of Jay-z mouth people would sware he was the inventer of rap.. his wordplay is at the top of the game.. give him a chance and you WILL respect what he does..

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