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Yung Berg
Look At What You Made Me

After last year’s slept-on EP Almost Famous, Yung Berg’s stock among female fans has risen. With a couple of sultry hits already under his belt (2007’s “Sexy Lady” and the Ray J duet “Sexy Can I”), the Chicago native proved he was a bankable artist. Now the rapper/writer/producer finally emerges with his first long-player, Look What You Made Me.

Berg manifests his love for hip-hop on the title track, citing the impact rap icons like Eminem and 50 Cent have had on his career (“I’m a product of the music/Don’t blame me, blame Jay-Z for me doin’ it how I do it”). But lyrical workouts come few and far between. Instead, Berg recruits a who’s who of R&B talent to smooth out his grooves. First, he tests his magnetic pull on the up-tempo, Amerie-assisted “Get Your Number.” Then, Lloyd’s anorexic falsetto plays wingman to Berg’s mack, over Mr. Collipark’s bouncy 808s, on the smooth “Manager.” Elsewhere, he completely skips the courting and pens “One Night,” a smash-and-dash affair featuring Trey Songz.

Alongside production partners Rob Holiday and JFK, Berg’s nimble flow complements the album’s well-knit pop melodies. On the seductively paced “The Business,” YB matches the track’s twinkling keys and wavering synths, spitting sugary bars (“I really wanna drive you crazy/Wanna kiss, wanna rub, wanna lick, wanna touch, wanna put it inside you, baby”). While it delivers a consistent vibe, the disc’s most glaring offense is the amount of recycled material. Both ’07’s ringtone smash “Sexy Lady” and “Where Do We Go,” featuring Twista, take up space on the short-but-sweet track list. Furthermore, the inclusion of Ray J’s “Sexy Can I” creates even more staleness.

Despite its many influences, Look What You Made Me’s limited themes (girls, girls, girls) cement Berg as a heartthrob and not much else. Still, with his knack for hit making, Yung Berg’s debut LP shows great promise, even if 99 percent of his fans wear high heels. –John Kennedy

  • http://xxlmag.com NESSA

    You can’t really say he sucks when every song Yung Berg put oot has been a hit and most rappers like Tyga had “Coconut Juice” then his album went no where.

  • http://yahoo.com NESSA

    ONE THING U CANT SAY IS THAT HE SUCKS!!!
    IF U LOOK BACK HES HAD ALL HITS ON EVERY SONG HES PUT OUT AND “OUTERSPACE” IS A GOOD SONG.

  • JAY STONE

    One word GARBAGE!!!!

  • from Finland

    i never heard anything from that guy, only saw one vid and he seems to be such an joke to me.

  • Manny78d

    Funny how the one comment hyping this clowin is from a female.

    DMV, WE GO HARD !

  • dMV hustler

    @ manny, we def do lol

    ahhh, i like the cat, dont like his cocky attitude but he’s funny to me lol, as for the L rating? funny how on itunes the people that gave comments shitted on the whole album LMAO.

    yes he makes hits for the lady’s but taking the LL cool J/Ja Rule approach is the only way he’ll stay relevant

  • marc

    One thing i CAN say is that

    Yung Berg Sucks

    there easy and true

  • John Cochran

    These dudes are walking contradictions. How can you have a swag like you hard as nails then make an album of nothing but chick music. Leave that to trey songz and neyo. You cant even say that it will translate into sales anymore, cause the game is so fickle. You making songs for bitches who prolly will download the single instead of buying the whole album.

  • b

    didnt that nigga get his chain snatched though? thats exactly what thay nigga gets for talkin that gansta shit like he hard. lmao! LADIES! DO YALL WANT SOMEONE WHO CANT STICK UP FOR HIMSELF AND GET HIS CHAIN TAKEN? wow lmao! he prolly still pays monthly for it. yeah, all his fans are females, but that nigga fake, girls perception of a man is faded, they want berg? what? i aint hatin but that nigga sucks. like lupe said, females degrade hip hop. lol