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Kia Shine
Due Season

kiashine.jpgEven after the success of Hustle & Flow, newbie rappers hailing from Memphis still have a hard time gaining national attention. It’s a burden that should lie heavy on the head of Bluff City native Kia Shine. But the co-CEO of indie label Rap Hustlaz is confident about his chances. After a couple of regional hits, including last year’s boastful “Respect My Fresh,” and a hosting stint on BET’s Rap City, the M-Town rapper/producer is ready to make his national debut with Due Season.

Possessing a sleepy flow and uninspired lyrical content, Kia’s plans of putting Memphis back on the map would be in jeopardy if not for his swag and 808-stocked production. In fact, overly braggadocious tracks like the T-Mix–produced “W.O.W.” and the Jim Jones–guested “I Be Everywhere” don’t help differentiate him from any other cocksure MC of recent memory. The drowsy party dud “Touch” further hurts his campaign. Backed by a cheesy synth soundbed, he rambles, “One-night stand like a comedian/You not my girl, and me not your man.”

Despite his occasionally tiresome delivery, Kia does manage to live up to his last name at times. Enlisting living legends 8Ball & MJG for “Bluff City Classic,” a remake of the duo’s 1993 Southern anthem “Pimps,” proves eventful. Produced by Kia and his partner Jack Frost, the bluesy medley provides the rap rookie with the tools to properly rep for his city. Adapting his style to seamlessly blend with the wah-wah guitar–filled “Holla at Ya Kinfolk” results in another notable recording.

Even with a fair amount of bright spots, Kinfolk’s stagnant content makes Due Season creep along. But on the aptly titled “Swag Music,” Kia confidently defends his craft, spittin’, “Fuck a critic who critique how I spit it/’Cause/Y’all will never get it, ’cause y’all ain’t who I spit it for.” Guess it’s still hard out here for a pimp. —JACINTA HOWARD

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  • http://www.xxlmag.com mike from the wood

    that song “wow” go hard i ain’t even got the cd yet

  • Bigz Lury

    fuck kia shyne another 1 hit wonder 4 sho.

  • Mr S

    g-g-g-g-g-garbage

  • http://memphisordie.com memphisordie

    this is to all the haters out there dude has a real good record i think people just want to hear bout killing and drugs and cars dude has his own lane to me i think he deserve a xxl

  • http://memphisordie.com memphisordie

    this is to all the haters out there dude has a real good record i think people just want to hear bout killing and drugs and cars dude has his own lane to me i think he deserve a xxl

  • That Dude

    Nah, I think Kia Shine is a horrific rapper, and that doesn’t make me a hater or someone who likes to hear music about drugs or guns. The music is just bad. He is a pretty terrible rapper. Sorry for my opinion.

  • http://www.myspace.com/dachaomusic DaChao(Look What I Have Become)

    I have nuthin against him. ive actually talked to him before but that so crispy is a knock off. its commercial and still aint got no hype

  • bizzle

    this dude is garbage…just another recycled southern rapper..he’ll be forgotten within a few months…the only thing crispy is this bamma’s forehead…you ashy hommie!

  • autobot4sho

    kia shine is a fag and dat song is garbage. he is another rapper who is ruinin hiphop. kia if u can here me ur wack and try to bring ur style on a track wit fab or buck or elz. u’ll be crushed u herd.peace.roll out

  • elite in da m

    fuck da hatas keep doin ya thing and make em respect yo fresh KINKOLK!!!

  • http://xxlmag.com HENRYVILL 812

    fuck if i want krispy ill go 2 kfc and get the real deal playas

  • http://xxlmag.com m3mphis

    Due Season-7/31, This man real he not out here making up fake drug life stories and prices, but talking about his swag,his hometown, and making legit money(real estate/rap). I`m coppin this shit Tuesday. A North Memphis nigga who got most of yal niggas nationwide talking/wearing Stunna Frames, even R. Kelly saying the shit. North Memphis stand up.WOW

  • http://xxlmag.com Dave

    The cd is bangin’ but sayin kinfolk on the whole cd over and over is redundant. an his songs is somewhat the cd

  • http://www.xxlmag.com/?p=11624 Angel~10@k3Y

    mane fuck all ya’ll hatin ass folks, ya’ll aint from memphis so ya’ll dont understand wat he talkin bout so shut up & go fuck 50 cent

  • jsmooth

    I’m not a hatter or anything like that I would give his props if only he had a good song, But crispy really sucks, If he can get a deal then any one could get a deal. I’m so crispy ! Shut the fuck up with that shit. You really gotta think if us people would spend money on that. Hell naw, Not me. Crispy my ass. lol

  • SOUTHNIGGA

    FUCK Y’ALL DICK IN THE AZZ FAGS HATIN ON A NIGGA GO MAKE SOME MONEY BITCHES

  • da franchize

    due season is a bump hip hop ain’t dead it just live in the south