Dice Soho, Ty Dolla Sign and Desiigner Smoke Out the Club in New “SSP” Video
The Picture Perfect-directed clip, released on May 23, finds the trio of rappers smoking with a crew of dancers. A disorienting red and green color palette, glitch effects and purple smoke animations lend the video a sense of psychedelia.
The song is Dice's first to receive visual treatment since his Hype Williams-directed cut, "Giraffe," which served as You Could Have's lead single. The album, released via Asylum Records, was executive produced by longtime Kanye West collaborator Mike Dean, who last year signed Dice to become the first artist on his M.W.A. label.
In addition to appearing on Dice's tape, both featured guests dropped their own solo projects in the last month. Desiigner kicked off G.O.O.D. Music's string of summer releases with his surprise EP, L.O.D., and Ty Dolla $ign shared a deluxe edition of Beach House 3 featuring six new songs, including new collabs with Quavo, 21 Savage and more.
Dean's protegé also recently gave a pitch for XXL's Freshman list. You can watch Dice's video pitch, as well as his "SSP" video, below.
Go Behind the Scenes With Desiigner at the 2016 XXL Freshman Shoot