Pure drops the visuals to his breakout hit single "Champion" today (March 10). The Newark, N.J. native rides around with his crew on their bikes in a graffiti-filled warehouse area. Spliced in with the joyride is footage of boxers who are training. Pure can do it all, blurring the line between singing and rapping, creating a sound that of his own. "I wanted to capture the beginning essence of the champion spirit. Not necessarily a pro athlete just the everyday person that has a champion in them," Pure told XXL over email about the music video. The song dropped back in January and with the new video, the momentum for this new MC is going to start picking up.

Last month the rising crooner released "Rolling,” a club banger with some bounce. Pure spoke about how his surroundings growing up inspires the music he makes today. "Life is mainly the inspiration behind the songs I make. I pull inspiration from anything. A fun date I just went on, playing ball,” he explained to HNHH. “My hometown of Newark, New Jersey is like no other place on earth. From the aggressiveness to the beauty, it forces you to be loud. Not only in the sense of sound. But your in your energy and aura."

What do y'all think of Pure?

See Kanye West's Recent Twitter Shenanigans

More From XXL