Listen to Dave East, “Winners Never Lose”

Under Armour has launched a new campaign with retailer Finish Line called Tight for Tomorrow. The promo spot features New York Knicks player Jerian Grant and the music of Dave East. Mass Appeal Records has unveiled the full version of the track featured in the ad, Dave East's "Winners Never Lose." It's a relatively short song -- clocking in at just 2 minutes -- but it's one that could become a motivational anthem for anyone putting in the work.

"I put it all on the line, I give it all to my grind/Now they just falling in line, they try to throw shade but don't bother my shine/I'm just tryna win, got me a check and I'm just tryna spend/I did the train, so I'm just tryna Benz/Back to back champion winning again/I feel like Peyton or Kobe, Jordan or Emmitt, I'm just tryna push to limit," Dave East raps.

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