August Alsina Supports Black Lives Matter Campaign in “Hip-Hop” Video
August Alsina drops the video to his new single "Hip-Hop." After a roller coaster 2014, which found the former XXL Freshman as one of the brightest young faces in music after his impressive debut album Testimony dropped and him in a three day coma after he fell off stage at SOBs in New York City, unveiled the video at the BET Awards pre-show. The ode to the music genre that he grew up with gets a politically charge visual that promotes the #BlackLivesMatter campaign and attacks police brutality. Shot in the singer's hometown, New Orleans, the Payne Lindsay-directed video shows TV footage of police beating protesters as the rapper croons about praying for better days and being only four when Notorious B.I.G. was killed.
There isn't much information on Alsina's sophomore album. Before his accident, the momentum for the young artist was picking up. This song should help pick it back up. Check out the video for "Hip-Hop" above. Check out his XXL Freestyle below also.