Crown Royal may not get as much love as Hennessy, Ciroc or Crystal even after the racist comments. Regardless, it's still favored by many. Rittz is a bit of a fan himself; he drops the video for "Crown Royal" at the beginning of the weekend.

The video appropriately follows Rittz in the midst of a celebration where Crown Royal happens to be the alcohol of choice. The partygoers are sipping on that liquor straight with no sign of inebriation. There are no lightweights in Rittz's circle, apparently.

"Crown Royal" is a cut off  Next To Nothing, which drops on Sept. 9.

Previously: Rittz Has B.o.B, Mike Posner, Yelawolf And Twista On His Sophomore Album

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