Big K.R.I.T. launched the “Week of K.R.I.T,” which is his new campaign that will see him releasing a track everyday. After delivering a major collaboration with Rick Ross on “New Agenda,” Krizzle is back with a slick freestyle called “Conscious Effort.” Over Hi-Tek’s “Letter To The King” (originally done by Game and Nas), the former XXL Freshman comes off modest, talking about how money changes everything and wondering if the grind will finally pay off.

Check out his latest above and stay tuned for more in the upcoming days.

Previously: Big K.R.I.T. Is Creating A Planet Called ‘Cadillactica’ For His New Album