Snoop Lion brings his powerful message in the video for “No Guns Allowed.” Paired with stark black-and-white shots, the Jessy Terrero-directed clip starts off with a speech by President Obama addressing the mass shootings of young children. It then cuts to news segments and images of featured guests Drake and Snoop’s daughter Cori B.

The film, Reincarnated, shared his story behind “No Guns Allowed.” He wanted to shed some light on “love and positivity, not shooting and beating people up.” You can grab the album of the same name on April 23.

[via Miss Info]