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Video Premiere: Durag Dynasty “360 Waves”

Durag Dynasty, the newly announced West Coast supergroup helmed by Alchemist, unveil the visuals to their album’s title track, “360 Waves.” Directed by Nicolas Heller, the group featuring Planet Asia, Tristate and Killer Ben walks us through the different styles of rocking a durag. Cameos by Action Bronson, Evidence, Domo Genesis and more serve as their in-house models for each one. There are some hilarious names here: “The Face Mask Rag,” “The Ralow Rag,” and “The Nomadic Rag.” Don’t be surprised if you see someone making the style their own.

Watch the video above, pre-order 360 Waves here, and check out details on the custom durag deluxe package here.

Previously: Album Review: Durag Dynasty, 360 Waves

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