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The Roots “When The People Cheer”

The Roots are putting the finishing touches on their thirteen studio album titled Then You Shoot Your Cousin. In building buzz for their Summer Jam appearance in June, the crew drop their first single, “When The People Cheer.” Check out ...

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Pharrell Teams Up With The NBA To Protect The Environment

Pharrell Williams partners his textile company, Bionic Yarn, with adidas and the NBA to create commemorative T-shirts out of postconsumer plastic bottles.  The limited edition apparel will be available on NBAStore.com this postseason. The partnership is to generate awareness for protecting the environment during NBA Green Week which ...

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