Kendrick Lamar’s “i” Will Be Featured On NBA Telecasts
Update: (Oct. 29, 7 p.m.): Watch the full version of the NBA on TNT ad featuring Kendrick Lamar's single "i" above.
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Kendrick Lamar's ""i" is still shedding off positive energy. As the song continues to shatter records, the NBA is using the single to promote their 2014-2015 season. It will be fe...