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J. Cole, Most Well-Rounded

Photography Travis Shinn Gov’t Name: Jermaine Cole Age: 25 Reppin’: Fayetteville, North Carolina Notable Releases: Single: “Lights Please,” 2009; Guest verse on Jay-Z’s “A Star Is Born,” 2009; Mixtape: The Warm Up, 2009 Currently Working On: As-yet-untitled debut album, due late spring 2010 Label: Roc Nation/Columbia Aligned ...

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Jay Rock, Most Hood

Photography Travis Shinn Gov’t Name: Johnny McKinzie Age: 25 Reppin’: Watts, California Notable Releases: Single: “All My Life in the Ghetto,” 2008; Guest verse on Omarion’s “Hoodie,” 2010 Currently Working On: Debut album: Follow Me Home, due summer 2010 Label: Top Dawg Entertainment/Warner Bros. Aligned With: No ...

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