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Freddie Gibbs, Most Slept-On

Photography by Travis Shinn Gov’t Name: Fred Tipton Age: 27 Reppin’: Gary, Indiana Notable Releases: Mixtapes: The Miseducation of Freddie Gibbs, 2009, and Midwestgangstaboxframecadillacmuzik, 2009 Currently Working On: Mixtape: Str8 Killa, No Filla, due April 2010; Independent EP: The Devil’s Palace, with the Alchemist, due ...

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OJ Da Juiceman, Most Flashy

Photography by Travis Shinn Gov’t Name: Otis Williams Jr. Age: 28 Reppin’: Atlanta Notable Releases: Single: “Make the Trap Say Aye,” 2009; Mixtapes: Culinary Art School, 2008, and Alaska in Atlanta, 2009; Independent album: The Other Side of the Trap, 2009 Currently Working On: Debut ...

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Pill, Most Intense

Photography by Travis Shinn Gov’t Name: Tyrone Rivers Age: 24 Reppin’: Atlanta Notable Releases: Single: “Trap Goin’ Ham,” 2009; Mixtapes: 4180: The Prescription, 2009, and 4075: The Refill, 2009 Currently Working On: As-yet-untitled EP, due May 2010 Label: Asylum/Warner Bros. Aligned With: No one Side Hustle: None The Next ...

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Nipsey Hussle, Most Determined

Photography by Travis Shinn Gov’t Name: Ermias Asghedom Age: 24 Reppin’: Los Angeles Notable Releases: Single: “Hussle in the House,” 2008; Guest verse on Snoop Dogg’s “Upside Down,” 2009; Mixtapes: Bullets Ain’t Got No Name, Vol. 2, 2008, and Bullets Ain’t Got No Name, ...

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Big Sean, Most Stylish

Photography by Travis Shinn Gov’t Name: Sean Anderson Age: 22 Reppin’: Detroit Notable Releases: Single: “Get’cha Some,” 2007; Mixtapes: Finally Famous, 2007, and UKNOWBIGSEAN, 2009 Currently Working On: Mixtape: Finally Famous, Vol. 3: B.I.G., due February 2010; Appearances on Kanye West’s upcoming album; As-yet-untitled debut ...

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Wiz Khalifa, Most Charismatic

Photography Travis Shinn Gov’t Name: Cameron Thomaz Age: 22 Reppin’: Pittsburgh Notable Releases: Single: “Say Yeah,” 2008; Mixtape: Flight School, 2009; Independent album: Deal or No Deal, 2009 Currently Working On: Mixtape: Kush and Orange Juice Label: Rostrum Records (Independent) Aligned With: No one Side Hustle: Owner of ...

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J. Cole, Most Well-Rounded

Photography Travis Shinn Gov’t Name: Jermaine Cole Age: 25 Reppin’: Fayetteville, North Carolina Notable Releases: Single: “Lights Please,” 2009; Guest verse on Jay-Z’s “A Star Is Born,” 2009; Mixtape: The Warm Up, 2009 Currently Working On: As-yet-untitled debut album, due late spring 2010 Label: Roc Nation/Columbia Aligned ...

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Jay Rock, Most Hood

Photography Travis Shinn Gov’t Name: Johnny McKinzie Age: 25 Reppin’: Watts, California Notable Releases: Single: “All My Life in the Ghetto,” 2008; Guest verse on Omarion’s “Hoodie,” 2010 Currently Working On: Debut album: Follow Me Home, due summer 2010 Label: Top Dawg Entertainment/Warner Bros. Aligned With: No ...

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