Jay-Z and Rocawear to Push Cherry Coke

The Coca-Cola soda company has enlisted Jay-Z and his Rocawear apparel company to help relaunch their lagging Cherry Coke brand. According to marketing magazine and website Brandweek.com, Hova will consult on several different aspects of the branding initiative including the ...

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Music isn’t enough

Some of you already know that I’m a huge reader. We’re talking like a book a week, pretty much every week. I love reading and I always have. So much of what I think/feel/know about the world has come from ...

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AIR JORDAN III

Certain partnerships are unbelievable from the start. Magic and Kareem. Eric B. and Rakim. Jerry Bruckheimer and Don Simpson. The same can be said for Tinker Hatfield and Michael Jordan. By 1987, the relationship between Michael Jordan and Nike was ...

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AIR JORDAN II

The Air Jordan II represented a progression from the Air Jordan I in the same way that the Lamborghini Murcielago represents a progression from the Volkswagen Beetle. Made in Italy of polyurethane and lizard-embossed leather, the Air Jordan II was ...

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