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hit-boy hs87 we the plug
XXL: What is the HS87 Sound?
Hit-Boy: I feel like the HS87 sound is just quality. We ain’t out here saying we’re going to make a song like something [else]. We’re going to make a song that impresses us. If it doesn’t impress us we’re not going to fuck with it. We’re just trying to challenge ourselves just to get better. So the sound is just good.

Kent M$ney: When we grew up listening to music, it really affected us. It really changed our lives and made us want to do this rap shit; it made us really want to come out here and be better than all the people that we looked up to. The quality of music that we're making now, HS87, we just all represent what we grew up on. We're just taking it to the next level and pushing it, because there are kids looking up to us now that we’re getting bigger and bigger. We’re not even near our pinnacle. Not even close to the top of where we want to be yet.

BMac The Queen: I think the unique thing about us is that we strive to be great. The money and fame, all that stuff, that’s going to come as long as you put the music first. We care about the music. At the end of the day, we truly care, and there's so much trash music, it hurts our feelings. [Laughs] We’re not mad at people or trying to start war or beef with nobody, we just really care about what we’re doing. It’s kids that look up to us. I’m not saying we want to be role models. We fuck up, we do dumb shit. But when it comes to music, it affects lives and we should just be spreading positivity. That’s what HS87 is about.

Hit: Since I make so much music I can hear something and know the amount of effort you put into it. If you're being lazy and we’re hearing it, we don’t respect it.

Price: It’s easy to tell nowadays when people are not trying to be creators. When you’re just trying to do or make music that other people are making. I got little homies that are sending me music and want my opinion. I always find myself having to tell them, find who you are. Do your own thing, because there are too many people making [things] like everybody else and not making it tight. The people you're making music like don’t make good music. So all you're doing is just keeping the cycle of just shitty music going. That’s what we trying to break.

Hit: Everybody's always doing something. We got enough talent. If we're not writing raps or making beats, we’re writing for somebody else or producing for somebody else. Its just a constant thought process of how can we make the best music and how do we get better. We don’t have no kind of malice, we just want the culture and the kids under us to be better because of us. If we can help—I literally see people on Twitter, which is a great way to connect with fans—I see kids saying, because of me, they want to produce. You know how many people hit me saying that the fact that you put your pops on a song shows how real of a person you are? We're just really being us and showing that you can really do what the fuck you want to do.

Watch Hit-Boy’s ‘Where I’m From’ Mini-Documentary

Hit-Boy's rise to the top of the game didn't happen overnight and over the summer, cameras from Jay Z's Life + Times followed Hit-Boy and his crew around to put together a mini-documentary


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21 Rappers Explain What Hip-Hop Means To Them

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