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Rocawear Severs Ties With Model Accused of Racism

Friday Jan 26 11:42 AM CST posted by xxl staff

rocawearlogo.jpgJay-Z’s Rocawear clothing label has reportedly ended its relationship with British model Danielle Lloyd after she made racially insensitive comments on the reality show Big Brother. According to just-style.com, the former Miss Great Britain and two of her fellow house mates on the British version of the show have been accused of mistreating Indian actress Shilpa Shetty. Lloyd’s fellow contestant Jade Goody reportedly told Shetty to “go back to the slums,” and Lloyd has been quoted as saying, “She’s a dog. She wants to be White.” The situation has caused an uproar in the UK, with viewer complaints flooding in to the Channel 4 network that airs the show. Lloyd had only recently been contracted to be the face of Rocawear UK and her endorsement deal is said to have been worth about $196,000. Lloyd was stripped of her title as Ms. Great Britain after it was discovered that she had a romantic relationship with of the judges.
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This entry was posted on Friday, January 26th, 2007 at 11:42 am and is filed under News
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28 Comments »

January 26th, 2007
at 12:38 pm

Bol says:

Way to fight the power, Jay-Z.

 

January 26th, 2007
at 12:43 pm

missile 6 says:

what bol don’t have a wack ass comment to make about jay-z wow. good job firing the hater

 

January 26th, 2007
at 12:50 pm

OG Frank says:

Fuck racists bitch-asses

 

January 26th, 2007
at 1:00 pm

jojochicago says:

yeah these white folks show there true colors in their comfort zone. don’t be shocked just be aware! yall fools to believe its anything else. now get some dam sisters to promote ya shyt!

 

January 26th, 2007
at 1:36 pm

marlon says:

I hope this starts a trend. Isiah Washington should get black listed too.

 

January 26th, 2007
at 1:39 pm

missK says:

Good that bitch is gone- just lettin y’all know I’m white and I would have smacked that bitch had I been there. Fuck her and her shit- thank God we ain’t all like that.

 

January 26th, 2007
at 2:01 pm

let the game begin says:

fuck white racist yah i said it.

 

January 26th, 2007
at 2:02 pm

general_jeff_hood says:

hahah you skinny bitch …lost that doe …

 

January 26th, 2007
at 3:26 pm

J.R.O. says:

They were probably like, “You won’t get away with this, cracker!”

Serves a racist right.

 

[...] she should know better [...]

 

January 26th, 2007
at 4:01 pm

Ben says:

jojochicago Says:
January 26th, 2007 at 1:00 pm
yeah these white folks show there true colors in their comfort zone.
^^^^^^^^^^^^^^^^^^

Did you even see the show? they wasnt racist comments from Danielle its media and BIG BROTHER executives hyping it up to get listings…. And you sheep buy this shit.

You saying “these white folks” is more racist than any comment said on big brother, cause your claiming all white people are racist….

So use your brain. And stop judging if you dont want to be judged.

 

January 26th, 2007
at 4:11 pm

Green Eyes says:

That’s great people need too learn too be nice too people! Now she can have time too reflect on things, see not using your brain, cost u money!!!

 

January 26th, 2007
at 5:57 pm

Lastgreat1 says:

Damn………, I wonder I she remebered that the camera’s were on

 

January 26th, 2007
at 6:30 pm

Carolina King says:

I wonder if this will make the news here in the states as a positive for Hip Hop

 

January 26th, 2007
at 7:54 pm

wu 4eva says:

u cnt say all white ppl r racist based on 3 ignorant dikhedz. most white ppl on there hav treated shilpa the same as they wud any1 els. evry white person ive spoke 2 sed it woz racist.

 

January 26th, 2007
at 11:50 pm

jon jon--23 says:

I’m glad a lot of white people are voicing there racist opinions. A closet racist is more dangerous to negros than an open one (and we all know how gullible black people are).

 
 

January 27th, 2007
at 11:19 am

Josh says:

I agree with Ben…everyone over in the states wont ghave seen the show…she’s not been racist at all….they had a disagreement but the media accuse her of being racist…its all for better ratings….after the whole racism thing had been on the front page of every newspaper in britain the viewers of the show went up and extra 1 million!

Don’t judgesomeone on what one person says, and don’t believe the media!

 

January 28th, 2007
at 7:06 am

wayneb says:

Hey

I’m actually from the UK. Seen the show. This bitch is racist. The article also did not meniton that she said ’she should fuck off home’. She was also moaning about how Shilpa, the Indian woman cooked food. This bitch was just jealous becuase the Indian woman was more hotter and classy.

 

January 28th, 2007
at 9:48 am

DJ Fatal 1 says:

That was a good move, done with good timing.

 

January 28th, 2007
at 10:14 am

EAST COAST says:

YO I AM ON MY GRIND…CHECK OUT MY NEWEST WORK (BEATS THAT IS)

http://www.blackplanet.com/music/view/artist.html?owner_user_id=48676235

 

January 28th, 2007
at 6:17 pm

Whiteman says:

This is more of this white people are the devil shit fuck you all!!! Ok they called this bitch but have you ever smelled and Indian person??? If you answered yes then you know exactly what this chick and me are talking about.

 

January 28th, 2007
at 11:25 pm

f***in cracker says:

stupid niggers, if you want to know what real racism is, ask your mammies, and pappies. oh i forgot, your pappies in prison. my bad

 

January 29th, 2007
at 1:47 am

Don V says:

You got it right with your name, idiot.

Perfect choice.

 

January 29th, 2007
at 10:09 am

jacquez says:

 

February 1st, 2007
at 4:20 pm

eversmellawetcracka? says:

a cracka smell like a dog, after getting wet, so it can’t be too much better…

 

February 17th, 2007
at 6:04 am

GET A GRIP!! says:

I think everyone needs to put this in perspective and stop just getting racial jibes at each other…..not showing anything other than it’s not only Jade Jo and Danielle.

 

February 28th, 2007
at 5:00 pm

DISNOTORIOUSOUTKAST says:

“FUCKIN CRACKER”…..ur lucky ur race still exist n aint extinct….people be wanting to kill ya

 

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