• FEATURE: Boi-1da, A Star Is Born

    Friday Sep 11 11:39 AM CDT posted by xxl staff

    Drake isn’t the only star emerging from Toronto. T. Dot producer Boi-1da is steadily making a name for himself behind the boards—crafting noteworthy singles over the past 12 months, including Kardinal Offishal’s “Set It Off,” Drake’s “Best I Ever Had” and the monster collabo “Forever” featuring Drizzy, Kanye West, Lil Wayne and Eminem.

    With a growing clientele that includes G-Unit, the Diplomats and Andre 3000, it looks like Boi (born Matthew Samuels) is just getting started. XXLMag.com recently caught up with the beatsmith to speak on his role on Dr. Dre’s mythical Detox project, his interest in the Jonas Brothers and his work on Drake’s highly anticipated debut, Thank Me Later.

    XXLMag.com: I read that Drake is trying to come up with his own sound instead of using big name producers. You have definitely cemented your place as one as Drake’s signature producers. How many tracks have you done for the new album?

    Boi-1da: Right now I have three that I know of. There are a lot of other beats that he likes. There is one that he wants to use and there are like a couple other beats. The thing is, [the way] Drake works is differently. He won’t write a song exactly when he gets the beat. He’ll want ‘til it comes to him and than after that he will write.

    XXL: How many of those songs has he recorded already?

    Boi-1da: One of them [he] recorded that’s finished and one of them he just said, “Yo, this has to go on my album.”

    XXL: I could already kind of pick out when I hear your tracks. I’m interested to hear how would you describe your sound?

    Boi-1da: I will describe my sound as loud. Dr. Dre is my favorite producer and when I hear Dr. Dre beats it’s like they’re loud, they hit you hard. So I try to make myself, like model myself after Dre albums and just make my sound like the hard-hitting music like it smacks you, and you can’t go nowhere because it’s gonna like smack you back into place. I try to make my music ‘smacky.’

    XXL: On your wiki page it says that you’re working on Detox, is that true?

    Boi-1da: Yeah I was actually submitting tracks for Detox through my boy Brandon, who’s [the] A&R for Dr. Dre. After he heard the “Set it off” track that I did for Kardinal, he actually wanted that beat. I had already gave it to Kardinal and it was already on his album but he liked the beat so much that he didn’t even rap in three years and he came out, he came out and started rapping and did a remix over it. Everybody was like, “What the hell, Dr. Dre ain’t rap in like three years.” So they were hollering at me to get a beat that was like similar to that.

    XXL: You got some track record, man. You got Dre rapping, you putting out Eminem, Kanye and Wayne on the same track. What other projects are you working on?

    Boi-1da: Right now I’m working on an artist from Toronto I’m developing named August. He’s an R&B singer, amazing R&B singer. Like he’s really, really good. We’re working on his stuff. I’m working on a lot of stuff with Sean Garrett. He’s writing to a lot of my beats. I submitted some stuff for Usher. Usher is cutting, I think he cut a record of mines yesterday.

    XXL: Word

    Boi-1da: Who else? I’m trying to work with the Jonas Brothers. Like I’m just trying to get in with it where I fit in. You know?

    XXL: Wow

    Boi-1da: I don’t even care. I just, I’m just trying work with whatever, whoever, why ever, however. You know what I am saying?

    XXL: You’re actually submitting to them or that’s just like a dream of yours?

    Boi-1da: Yeah, they’re actually coming down to Toronto soon and we’re supposed to get in the studio.

    XXL: So how much has your price gone up after “Forever” came out?

    Boi-1da: A billion dollars. [Laugh] I’m joking. [laugh] I don’t even know yet. It went up obliviously, but like you know, I’m not that kind of, I’m not even worrying about like how much I’m getting paid off of a beat. I’m just trying work with everybody and make hits with everybody. You know?

    XXL: Right, so Sean Garrett, Usher, Jonas Brothers. Any rappers that been hollering at you?

    Boi-1da: Any rappers? Actually I’m working on Busta Rhymes’s new album, his new project coming out right now. He got a lot of heat coming off that album. I was in L.A. the other day with The Game and I gave him a few beats. He actually recorded a song to a few of my beats. Also Nipsey Hussle. I’m working with Nip.—Jesse Gissen

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    This entry was posted on Friday, September 11th, 2009 at 11:39 am and is filed under ** Highlight **, Features, Main Feature
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    17 Comments »

    September 11th, 2009
    at 12:37 pm

    BigPaul says:

    Boi-1da, do your thing cat. Your sound is dynamic, I will say that. I was hooked after the drake cut “city is mine”. Thats a banger, all day. Whatever you do, dont fall into the traps of this business called music. Always remember industry rule #4080, & I expect to see you around for a very long time. Stay up, & keep it epic.

     

    September 11th, 2009
    at 12:44 pm

    Da says:

    make his music “Smacky”?

    he really said that.

     

    September 11th, 2009
    at 12:46 pm

    Shawty J says:

    Nice to see an interview with a producer, we don’t see enough of those on the site or in the magazine.

     

    September 11th, 2009
    at 1:24 pm

    KAYDA N REEM says:

    CHECK OUT KAYDA LUCHIANO ON MY SPACE, GOOGLE, YOU TUBE, SOUND CLICK….. GOT THEM BEATS, VIDEO’S, AND BEST OF ALL HOT LYRICS! DON’T SLEEP ON IT!

    YADADI MUSIC GROUP LLC.
    BAY 2 AZ

     

    September 11th, 2009
    at 1:29 pm

    Cityonmyback.com » Boi-1da feature with XXL Magazine says: Subscribed to comments via email

    [...] desire to work with the Jonas brothers and everything in between. Peep the article below or click here to go to the [...]

     

    September 11th, 2009
    at 1:49 pm

    Mixre Music says:

    haha this is so dope man…been in contact with boi-1-da a few years now, even though we didnt do any work…I knew he had mad talent and would eventually go places..now he is doing HUGE things, be up to him and thanks for puttin us canadains on the map with kardi, drake & class!

     

    September 11th, 2009
    at 2:55 pm

    Daily Recap - 9/11/09 at SNICKA says: Subscribed to comments via email

    [...] Boi-1da, A Star Is Born [...]

     

    September 11th, 2009
    at 3:39 pm

    MoBuck$ says:

    Good work bruh ..Nice sound ..”Smacky” yessir i know exactly what you mean ..but on the real can i just get one of those contacts you got in your phone i promise i wont dissapoint..lol.

     

    September 11th, 2009
    at 4:23 pm

    Mutada/Mullah Atari says:

    Good shit, I like the Drake stuff and that Em. Kanye, Drake, man kisser joint is dope too. Make sure you paperwork is right man. Thats all I can say.

     

    September 11th, 2009
    at 8:31 pm

    ALLAH NOW says:

    “Mutada/Mullah Atari”
    It’s spelled Kizzare
    Me and the Boi-1Da go way back to YouTube Days
    when we first used FL Studio
    We on Pro-Tools now

     

    September 12th, 2009
    at 1:03 am

    nickdddd says:

    fuck xxl.Boi-1da has been out for years just like drake and now they do a feature.They only care about mainstream, fuck xxl

     

    [...] talks about working on Dre’s “Detox”… Original post by xxlstaff and software by Elliott [...]

     

    September 12th, 2009
    at 12:53 pm

    Boi 1da Interview w/ XXL Magazine | The Real Frequency says: Subscribed to comments via email

    [...] North Alumni Boi-1da recently just got featured in an article with XXLmag.com. XXL discuss about his future endeavours, Drake, working with Busta Rhymes on his new album, and [...]

     

    September 12th, 2009
    at 1:02 pm

    XXL x Boi-1da - FINDthes*** says: Subscribed to comments via email

    [...] Read: XXL FEATURE: Boi-1da, A Star Is Born [...]

     

    September 12th, 2009
    at 1:08 pm

    Vplus - FINDthes*** says:

    TORONTO DOIN BIG THINGS!

     

    September 12th, 2009
    at 1:22 pm

    DA WESTCOAST says:

    Man I love when CANADIAN ARTITS get on the map, this cat is just killing it everywhere. And he seems super down to earth, hes making stuff for dre, drake kanye, sean garret, jonas bros, busta rhymes, my BOY THE GAME, nipssey hussle, all these big name of up and coming artists and hes like “yeah its no big deadl”. This guy is like the new timbaland, but actually good.

    I wish I could hear THE GAME tracks it would be dopeee!

     

    September 14th, 2009
    at 4:10 pm

    beave says:

    Sorry I’m too hood to listen to drake and “feel” his rhymes. He’s too marketed to the bitches. Cam’ron and real nigga music all day. RIP Big L. There are no real rappers anymore. Happy jay-z dropped a gem though. Real talk. I’m In hackensack nigga! Hitting I-80 in the morning!

     

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