“I wanna be bashful and nasty at the same time!”
Standing front and center in the small, simply furnished recording room at Atlanta’s Block Entertainment studios, Yung Joc knows exactly what sound he’s going for. Dressed down in a black wifebeater, a red fitted and black shorts, he gives the man behind the boards explicit instructions. “Something like, ‘I wanna fuck, I wanna fuck!’ I wanna make it bottom-heavy. But so simple, when a baby hears it the first time, they can sing it.”
Lucky for Joc, he’s working with the right man for the job. With hits like the Ying Yang Twins’ “Wait (The Whisper Song)” and Bubba Sparxxx’ “Ms. New Booty” under his belt, the progenitor of “bedroom crunk,” Mr. Collipark, nods in an understanding that’s deeper than words.
“Hey, Joc, it’s on you tonight,” says the producer, who, like Joc, grew up in the Atlanta suburb of College Park. “Your voice carries your whole shit. I gotta lay some fertilizer and let you go around and do what you do. I just hear you singing. I don’t even know what you singing ’bout. It don’t even matter.”
Collipark cues up a skeleton, in-progress beat, and the woofers quiver with the heavy bass. After a few minutes of vibing, though, Joc shakes his head. That’s not it.
“I like it,” he says. “It’s jammin’. But it’s gonna make me rap too slow. I need something that’s pretty but still dirty. Perfect example is T-Pain’s shit.” Joc’s been getting heavy radio play these days with his guest spot on T-Pain’s “Buy U a Drank (Shawty Snappin’).” “I need more of a party record.”
He mentions that he’s been thinking about Jodeci drums lately. Before he can even name a specific song, Collipark pulls up a thumping beat distinctly reminiscent of the one DeVante Swing used to remix the R&B band’s 1992 smash “Come & Talk to Me.”
“Yeah!” Joc answers back triumphantly. “I fucks with that!”
The rapper starts coming up with a melody immediately—“Oh, oh, oh, oh, ohhhhh!”—swaying back and forth with his hand in the air. You would never know it’s well past 2 o’clock in the morning and that Joc has been here for several hours already, or that he has to be dressed and in a van at 6 for a five-hour drive south to Mississippi. He’s caught up in his work, hooked on his hustle.
“I wanna teach niggas something about hustling,” he says. “When niggas are partying, I’m plotting. While niggas are fucking, my money is growing, and I’m finagling my name deeper in the game. I’m trying my best to be that nigga one day.”
The man born Jasiel Robinson is on a high right now. The success of “Buy U a Drank” follows a year in which his own party starter, “It’s Goin’ Down,” drove sales of his debut album, New Joc City, past 900,000—bestowing some swagger on Diddy’s Bad Boy South at a time when most hip-hop business was in the doldrums. What other rapper can say that he had Tom Cruise doing his dance on 106 & Park? “Joccin’,” Yung Joc calls the move he made famous in his video, though it’s more commonly referred to as “The Motorcycle,” due to its accelerator-revving wrist action. Hell, even the rhythmless, rap-bashing billionaire Oprah Winfrey turned around earlier this year and did it for the studio audience on her show. (Now, that’s a hit song.)
Best of all, he says, as he gears up to release his second album, Hustlenomics, this summer, he gets to do it the right way. “The first record,” says Joc, 24—who self-produced New Joc City’s second single, “I Know You See It,” out of necessity—“I was under a lot of pressure to turn an album around. I had to do the album so quick, I couldn’t really get with the big producers. A lot of the bigger producers thought I was gonna flop. They didn’t know me. ‘Okay, he got a hit record, but I don’t know him.’ I was reaching out to niggas to work on my album; niggas was not responding. They was like, ‘Nah, I can’t do it. Pay me X amount of dollars.’ Now, these same niggas call me for hooks, call me for beats, call me for verses. I’m not mad. I’m happy niggas ain’t jump on my bandwagon right off.”
Read the rest of our Yung Joc feature in XXL’s August 2007 issue (#94) This entry was posted
on Wednesday, July 11th, 2007 at 11:44 am and is filed under Features, Mag-Features, Main Feature, XXL Magazine
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July 11th, 2007
at 12:05 pm
Mighty mighty t.n. says:
1st
Reply
July 11th, 2007
at 12:09 pm
C says:
I didn’t know dude actually produces.
Reply
July 11th, 2007
at 12:11 pm
andrew says:
young joc sucks dick he cant rap 4 shit lol what kind of song is cofee shop and he is rockin a GUMBY LMFAO wtf nobody does that fuck young joc
Reply
November 12th, 2007
at 3:41 pm
kesse says:
Yall dumb ass bitches need to learn how to spell before talking about yung joc and buy u a damn dictionary u trailor trash cow licking stanky rotting shitting in the bucket ass washing ur ass on your table cloths go to the store and buy you sum toliet tissue and a dictionary if u dont im going to find u and fuck u up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Holla Back
Reply
July 11th, 2007
at 1:00 pm
JFOX says:
the worst rapper alive fuck young joc he never hustled shit
Reply
July 11th, 2007
at 1:18 pm
Weezalin Deboker says:
YOUNG JOC Suckz ass garbage…He shud give up
Reply
July 11th, 2007
at 1:43 pm
jacquez says:
http://www.myspace.com/southcrak
go listen
Reply
July 11th, 2007
at 1:48 pm
360 Bars says:
hey yall can say wat u want but the worst rapper alive made 10 mil last year. he make club music. hes jus the party mc like busy b was back in the day. dnt hate on the party mc kuz wen u in the club u dnt want to hear papoose struggling to stay on beat wile he try to lace together a bunch of 5 syllable words. u want to vibe
Reply
July 11th, 2007
at 1:59 pm
MaCCMilez says:
ummm .. he’s not really a party m.c. “360 bars” .. coffee shop is not the shit to be dancin 2 … lol .. that nigguh joc is gettin old .. he got tha same flow scheme and never switched it .. so everytime i hear a song from him .. it reminds me of it’s goin down .. lol .. and dat was tha only club song that really banged out .. cuzza that dance shit .. period .. but now ?? .. he can change his name to mr. trashcan ..
Reply
July 11th, 2007
at 2:25 pm
ANDREW says:
young joc DID not make 10 mil last year not even 3 he sucks fuck him fuck badboy even though i am addicted to making the band the best rapper made 83 mil JAYZ then the other made 33 50
Reply
July 11th, 2007
at 2:30 pm
Freddy(Vega$) says:
Keep makin that money nigga…..CURTIS……
Reply
July 11th, 2007
at 2:43 pm
Shacky G says:
Joc be spittin that hood talk, yall fools got him all fucked up, dat shit fa tha club, but wut he be sayin in his songs always got that hustla talk in it
http://www.Myspace.com/GulleeBoy
Reply
July 11th, 2007
at 2:54 pm
Caine says:
10 mil? Get da fuck outta here. Dat nigga ain’t make no fuckin 10 mil last year. Maybe Diddy, but not this dude. I ‘ont fuck wit dis niggaz music, but u can’t hate his work eethic…
Reply
July 11th, 2007
at 3:03 pm
triplesixninja says:
when i drop the work in tha pot it bouce back like elastic.
how u do that i call it dope boy magic
watch me work the plays like that 95 madden
fresh to def everyday like i jumped up outta casket
Reply
July 11th, 2007
at 4:16 pm
Trill Nigga says:
Man all ya’ll fuckin idiots. Yung Joc is the truth. Ya’ll musta not heard New Joc City. The flow on there plus the lyrical content was off the wall. Ya’ll judgin him by his last hit single instead of takin into account his whole dam album that he dropped in ‘06.
Reply
July 11th, 2007
at 4:33 pm
brebre says:
THIS DUDE IS A FUCKIN’ JOKE. PLUS THAT FACE IS GOT TO ONE OF THE UGLIEST EVER IN HIP-HOP HISTORY. I SEE DIDDY KICK HIM OUT OF LABEL AFTER A YEAR OR SO (LIKE DIDDY ALWAYS DOES) THIS DUDE SERIOUSLY HAS NOTHING. STRAIGHT UP GARBAGE.
Reply
July 11th, 2007
at 4:51 pm
brebre says:
MAN, YUNG JOC AND JEEZY, TWO OF THE WORST RAPPERS ALIVE, SHOULD HAVE A FREESTYLE BATTLE.
“YOU GOIN’ DOWN”
“YEAAAAAAH”
“NIGGA YOU GOIN DOWN”
“HAH HAH”
I LUV JEEZY THOUGH. HE BRINGS THE PAIN. HE BRINGS THE SWAGGER. BUT WHAT THIS YUNG JOKE GOT TO OFFER?
Reply
July 11th, 2007
at 5:12 pm
360 bars says:
ahh he did infact make 10 mil last year it was in forbes. jus pic up a magazine and read sum time u ass. and for the info diddy made 33 mil last year
Reply
July 11th, 2007
at 7:16 pm
VLsteve says:
damn, yung joc look older than greg oden, he lookin ancient as shit
and yes, south sucks
Reply
July 11th, 2007
at 7:35 pm
Alex says:
yung joc is garbage but Jeezy is crack man fuck u
Reply
July 11th, 2007
at 8:45 pm
JasonKeith734 says:
This Niggaz a Hairdresser and talkin about he’s in the trap. Fuck out of here with that bullshit Joc. Go touch up a bitch’s perm you probably do that better than you rap.
Reply
July 11th, 2007
at 9:08 pm
Cuban Link says:
Well, at least he knows he sucks
Reply
July 12th, 2007
at 7:43 am
dat_dude says:
yall niggas is big haters its crazy joc make music 4 parties and suff like dat and hes good at it wen u at a party chillin or dancin wit a girl u wanna hear yung joc or sumthin like it u dont wanna lyricist at a party like common lupe nas nd ppl like that
Reply
July 12th, 2007
at 8:43 am
Atl's own says:
Dude is fie 4 da club, and niccaz hatin’ ain’t neva even heard da CD cuzz there is more hood shit than clubbin on da disc!
The South rank supreme haters, don’t take my word check da charts bitch!
Long live the SOUTH ho!
Reply
July 12th, 2007
at 11:21 am
andrew says:
he has a GUMBY LMFAO THAT SHIT IS HALARIOUS AND HE WENT ON TV WIT IT LMFAO
Reply
July 12th, 2007
at 2:01 pm
MJ says:
“trill nigga…..”
I TURN VIRGINS INTO SEX FIENDS
I TURN NIGHTMARES INTO WET DREAMS
- ill admit the nigga makes catchy ass songs that get stuck in your head, and he is good at what he does, but if “NEW JOC CITY” is YOUR example of an off the wall flow and lyrical content, u have to be sparkin’…c’mon dawg, u cant be serious????
-READY TO DIE(OFF THE WALL FLOW AND CONTENT)
-ILLMATIC(OFF THE WALL FLOW AND CONTENT)
-DEATH CERTIFCATE(OFF THE WALL CONTENT)
-THE FIX OR THE DIARY(OFF THE WALL CONTENT)
those are just a few examples…..
joc talks about the same shit damn near every song
“ALBUM SALES DOES NOT = LYRICAL GENIUS”
Reply
July 12th, 2007
at 2:40 pm
ABC says:
Trill Nigga Says:
July 11th, 2007 at 4:16 pm
Man all ya’ll fuckin idiots. Yung Joc is the truth. Ya’ll musta not heard New Joc City. The flow on there plus the lyrical content was off the wall. Ya’ll judgin him by his last hit single…
^^^^^^^^^^^^^^^^^^^^
First, Yung Joc is wackest rapper ever,
Second, You said that the flow + the lyrics was off the wall? HAHAHA Fuck you!!!
and Third, his name “Yung Joc”…HAHAHA!!!
Reply
July 12th, 2007
at 6:08 pm
Danny Benavidez says:
I must admit that Yung Joc is a pretty whack name, but he did make the cash. So make your fucken point bitch. Diddy makes SOME good beats, he cant sing or anything for shit! He produces, makes shows shit like that so he has his cash flowing in all the time. Make your point bitch. Jeezy isnt all that, but he makes albums, makes the cash, and all these niggaz got the ladies fo sho! So why hate on all these rappers and hating on the south or the north or the west or the fucken east. Fuck all you dumb ass, non educated, trash talkin, dick sucking, mother fucking haterz. Shut the fuck up and keep your fucken opinions to your damn self because frankley all of you haterz are nothing but full of shit. Plus YOU dont have NOTHING on these artists, you fucken dip shit’s!
Reply
July 13th, 2007
at 7:35 am
LIL HUSTLE says:
dat n#gga’z joker,he ain’t real
Reply
July 13th, 2007
at 9:13 am
IB Illin says:
Trapstars dont be in starbucks…so why can we find him in the coffee shop???
richarte.blogspot.com
Reply
July 13th, 2007
at 6:23 pm
NAWLEDGE says:
the only songs i really really respect from young joc is “see me comin” and “a couple grand.” those songs is fire with some mad lyrical content. but all his other shit…. i dont know.
EY I HAVE AND IDEA
RICK ROSS VS. YOUNG JOC VS. YOUNG JEEZY.
WHO WINS?!
Reply
July 14th, 2007
at 1:24 am
doctor69 says:
ummm fuck young jockinch and his cd first he a snapper then a trapper shut that bullshit up and he is not the worst rapper alive its a tie between jim jones ,camron and webbie jockinch is 3 places down right above jibbs but under huey
Reply
July 14th, 2007
at 3:23 am
Doctor69 says:
oh yeah then its me dead last!. wack rapper that is!!!ILL RAP 4 FOOD!!
Reply
July 14th, 2007
at 3:24 am
Doctor69 says:
hes cute thou ill do him!!!
Reply
July 14th, 2007
at 5:39 am
X' Prime says:
he’s not even a good lyricist, all look the same they all copy lil jon and ying yang twins for the club shit. young joc is here for 2 years and will retire, kust wail u’ll see, word
Reply
July 14th, 2007
at 1:12 pm
thatruth says:
JOC-ONLY-HAD-ONE-BIG-HIT,-YUNG-FLOP-IS-TRASH-HE-IS-A-HOMOSEXUAL-FROM-COLLEGE-PARK-GA.-DONT-ANYBODY-KNOW-JOC-IN-DA-HOOD-AND-BOTH-OF-HIS-CEOS(PUFFY-AND-RUSSELL(BLOCK)SPENCER-ARE-GAY!!!HE-BETTER-NOT-COME-TO-A-REAL-HOOD-LIKE-DETROIT-PLAYBOY!!!BLAHHHH!BLAHHH!!!!!BLOOD-IN–BLOOD-OUT.
Reply
July 14th, 2007
at 1:16 pm
XMAN says:
yeah,-DUDE’S.A.HOMOSEXUAL!!!!!!!!!!!!!!!!!!!
Reply
July 14th, 2007
at 2:31 pm
Thiago Dú Rap - Brasil says:
Crazy for you for sons…
Crazy, Crazy….
Reply
July 14th, 2007
at 6:49 pm
doctor69 says:
fake doctor69 fallback stop using my name to say gay shit qboro you young joc sucka
Reply
July 15th, 2007
at 4:12 am
Doctor69 says:
xman whos homo yung joc or me!!!!cause everyone knows im a homo from gaysville aka b ville!!!all my gays stand up!!!
Reply
July 15th, 2007
at 4:12 am
Doctor69 says:
xman whos homo yung joc or me!!!!cause everyone knows im a homo from gaysville aka b ville!!!all my gays stand up!!!
Reply
July 15th, 2007
at 4:12 am
Doctor69 says:
xman whos homo yung joc or me!!!!cause everyone knows im a homo from gaysville aka b ville!!!all my gays stand up!!!
Reply
July 15th, 2007
at 8:32 am
Brdaking says:
HAHAHA!!!!
Reply
July 15th, 2007
at 1:49 pm
doctor69 says:
the fake doctor69 is a faggot give up stop using my name fuck a new dick to ride fucking fags
Reply
July 15th, 2007
at 5:47 pm
young1 says:
Freddy(Vega$) i’ve seen your coments alot so now i gotta say something. you’re a fucking idiot. fucking faget. go fuck fifty in the ass and then suck his dick, if you like him so much. BLACKWALLSTREET NIGGA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Reply
July 15th, 2007
at 8:00 pm
LMFAO says:
Trill Nigga Says:
July 11th, 2007 at 4:16 pm
Man all ya’ll fuckin idiots. Yung Joc is the truth. Ya’ll musta not heard New Joc City. The flow on there plus the lyrical content was off the wall. Ya’ll judgin him by his last hit single instead of takin into account his whole dam album that he dropped in ‘06.
^ ^ ^ lmfao… I know for a fact his lyrical content wasn’t “off da wall”…
Joc’s lyrics will never be past sub par homie…lol
Reply
July 15th, 2007
at 8:35 pm
Miss Stone says:
I can’t hate on the man making his money. Can’t rap for shit. But then again music is just another form of expression that happens to be a very lucrative business. Shit(Young Joc)Happens!
Reply
July 16th, 2007
at 3:22 pm
# 1 stunner says:
joc is such a fake ass jeezy!!!! i dont know how he sells anything being such a blatent rip off of the snowman….he dont hold a fuckin candle to jeezy, he just sucks.
Reply
July 16th, 2007
at 10:22 pm
Le'Anna 4rm Dallas Texas says:
joc sexy ass hell
Reply
July 17th, 2007
at 1:55 am
to thick for you says:
i think joc is a great artist and i he is very successful. he makes a lot of club banging music all i got to say is keep it coming.
Reply
July 19th, 2007
at 4:35 pm
junior says:
joc is a bitch and cant rap thats the worst song on rap history!
Reply
July 19th, 2007
at 4:35 pm
junior says:
joc is a bitch and cant rap thats the worst song on rap history!
Reply
July 22nd, 2007
at 9:34 pm
YounGuttaBkaCuzoDaking(LongliveDaking)Mw says:
Dis my dude…Hustlenomics speaks da trufh….
Reply
July 23rd, 2007
at 8:10 pm
50 says:
amusement park is already a song
Reply
July 28th, 2007
at 6:07 pm
Comment King says:
Yung Joc fell off in my eyes. Hes gone from GOING DOWN to makin wack ass songs like Coffee Shop.
Reply
July 30th, 2007
at 8:33 pm
SOUTHERNBREED says:
Ya’ll Can Hate But,Joc Doing His Thing.
Somethings I Don’t Agree With Songs Like “First Time “.
But He Doing His Thing On The Mixtapes And If You In The ATL,You Hear Him All Over.
You Got To Respect His Hustle!
Reply
August 2nd, 2007
at 8:57 pm
Zae says:
Yall niggas && BiTHES are a bunch of hata. Joc is da shit’ –go cop his mixtapes. *&& i wanna give a shoutout to ZOE
Reply
August 6th, 2007
at 1:51 pm
4th & inChes says:
1st of all I want to say that Yung Joc is a business man for get who rappers better or who has more street credit cuz at the end of the day is boils down to dollars and cents. If this man had Oprah and Tom Cruise doing his dance that’s exposure into outlets he wouldn’t normally get to cross over to. Then that buzz creates awareness that later turns into money. Joc said it himself im not the best rapper im the best hustler and that’s what hip hop has come down to today who can hustle better. If you want to make big dollars in hip hop your music has to be catchy and has to be on trl and 106 & Park period don’t hate on Joc cause he’s marketable that’s what you got to be to make money. Joc keep doing yA thing boy you have your own formula that’s been working for you who ever else don’t like it can talk all the shit they want while they know your song cause its everywhere. That’s real talk like my man Pac said “you don’t have to bump this but please respect it”
Reply