UK Rap Spotlight: Giggs

Hello XXLMag.com readers, my name is Joseph “JP” Patterson and I’d like to welcome y’all to my new monthly column, where I’ll be reporting on the UK underground music scene. At the top of each month I’ll be profiling one artist from either the grime or UK rap scene and, although they might be well-known to folks on my side of the globe, they might be totally unknown to you guys across the pond. By the way, we’re not all like the Queen and we all don’t drink cups of tea and eat crumpets like the media might have you believe. Well, only on special occasions.

UK rap has had an amazing couple of years, but the scene has one guy to really thank for opening some major doors. His name is Giggs. http://www.sn1giggs.com/ The first time I came across this rapper was when he was a feature on a track in 2006 entitled, Up In The Shoobz and ever since then I’ve followed the movements (no 5-0) of this south London-born rapper.

Starting off in the UK garage scene as an MC in 2002, Giggs, otherwise known as Giggler because he’s always laughing or has a smile on his face, then found himself behind bars. But when he got out a year later, he found himself a new voice in hip-hop music.

By 2008 Giggs had solidified himself as one of the big players, not only in the rap scene, but in UK music in general. He released a YouTube video for his Spare No One freestyle and it saw the rapper turn from being an unknown hustler, who just used to rap in his spare time, to becoming one of the most talked about and most booked underground artists in the country, and that is no exaggeration.

A few months after he released that freestyle, Giggs released his 7th mixtape, Ard Bodied, which went on to sell in the thousands. His following project Walk In Da Park later do similar numbers. But with all this newfound success, the rapper found himself up against the law on a regular basis. The Metropolitan Police and Trident (an anti-knife and gun crime organization) tried their hardest to ban Giggs from performing at club nights around the UK, as his lyrical content was thought to be “a cause for concern.” Something that he’s had to deal with up until this day.

Giggs once told me: “People can say that my music is all negative, but life is messed up and me telling people what’s really going on isn’t going to change anything, make anything worse, or make anything better out there. Most of them people saying we’re influencing the youngsters don’t know how it is out here. What would they prefer me do? Write down about what pisses me off? Or go buy a strap and start spraying (laughs)?”

Even bosses of Black music radio and TV stations would ban the artists’ tracks and videos from being played, but Giggs wasn’t fazed by any of this and continued to make that real heat for the streets. American television station BET, on the other hand, understood what Giggs was about and he went on to win the award for Best UK Hip-Hip Artist at their 2008 award ceremony, still as an unsigned artist at this point.

Fast forward a year and the rap “star” was to find himself sitting in the offices of XL Recordings (home to the likes of M.I.A. and Dizzee Rascal) about to sign his first record deal and this was when the rapper from Peckham’s life would change, forever. Something really stood out for me when I interviewed him in September of 2008 (pre-signing), he was doing all of this for his ’hood, something that he still represents in his music this day. “I just want to carry on with my music and make it good for the ’hood, because there is mad talent in the ’hood; rappers, graphic designers, you’ve got your comedians as well. I just want to do my thing and bring the hood with me.”

Giggs still remains humble when it comes to talking about his success so far, the lyricist doesn’t feel as if he’s made it, just yet. “I’ve moved forward, but I’m not successful like that yet,” he said. “If I was, then I’d be getting a lot more respect than what I’m getting at the moment. I just wanna expand and take it worldwide. I know a lot of artists who are just happy with where they’re at right now, but I want to take over the rassclart world (laughs). With my next album, I wanna take it international. Everything is moving forward, but I want to move even more forward.” Joseph “JP” Patterson

  • brave

    wow,,,,now giggs getting a lil spotlight lol,,,i’m originally from the caribbean n i knew bout giggs like 2yrs back,,,,he’s good for the u.k style but would have to make major advances to make it in the u.s market,,,,the u.s hiphop scene don’t appreciate hardcore rap on the mainstream,,,giggs slang is original (jamaican/english mix) but i think the american consumers will not pay much mind,,,dizzee rascal is much well known n have yet to really penetrate it,,,,i wish giggs much luck but he has to step the lyrical game up to keep up,,,can’t see dude holding his own with jay z nah not even drake,,,but his success in the u.k can prove skeptics like me wrong,,i hope

  • Giggs is horrible

    Biiiiiiiiiiiiiiiiitch

    • Uk hip hop SUCkS

      2TRUE

      • Dick B.

        Yeah this guy sucks ass; y’all are out of your mind to like this garbage.

  • caino

    Nice to see Giggs gettin a little shine!!

  • http://www.twitter.com/bobbiiwithluv Bobbii T

    Giggs is definetly one of the best artists we have in the UK! The ladies definetky love him! The music is classical his lyrical content is on point. Its timeless it’s rap and grime will fade with 4by4 and bassline it’s just the way things go here! I think he’s doing something that he loves and thats why he has the success that he has, a lot of people may hate on that but success brings haters and that just motivates you to do better! We love you Gigsy baby!

    • brave

      believe me,,,not e’re one who give constructive criticism is a hater,,,,don’t worry bout the words of critics,,,be wary of the silence of ur friends,,,,yes the friends that tell u all is well,,,the yes men n yes women,,,they’ll lead u wrong then tell u,,,oh i did not want to hurt ur feelings lol,,,
      if giggs is wat u.k hiphop is all about,,then all ya’ll need to go back to the drawing board asap,,,first off that jamaican/english slang aint cutting it,,,if dipset or d-block can’t sell 500000 copies doing gangsta music,,,ya’ll actually believe giggs gonna do 200000 copies lol,,,now this yeah aint hater talk,,,this is real talk from a hiphop head,,canibus is my fav rapper so u should know that i know bout lyrics n wordplay,,,,Booba from france is cutting it better than giggs and he aint spit in english lol,,,listen to wayne,,drake,,eminem,,jay z,,,kanye,,,bun b,,,fabolous,,,vado of dipset and tell me if giggs is ready,,,,i believe the u.k has the talent but like e’re ting else,,the real talent never shines,,,the u.k artist try to hard to be hard,,,and it passes as being fake,,,all that gangster shit not gonna get u in the u.s market,,,remember dat shit,,,the beats aint banging yet,,i understand its a different culture n all but would u sell oil to iraq or saudi lol,,nah u won’t u’d sell them agricultural produce cuz they need that,,,,so the u.s needs banging ass beats with smart wordplay,,,,its a new market across the pond n it aint easy breaking in,,,,ya’ll need to rap over more u.s hiphop beats to get more acquainted!!! like i said much luck to Giggs but he aint ready yet believe that

      • Jay

        are you mad bruv..you obvs dont listen to giggs then do ya…hes spat over so many american beats even worked with the like of B.O.B, Waka Flocka, Joel Ortiz, DJ Whoo Kid and so many other producers and many members of the Grand Hustle…giggs is doing his thing and it aint him or his music thats not gettin him no where its the feds and the rassclart system tryna shut him down cah he spits the truth and what its really about

  • LdNSE15

    Giggs is THAT nigga!!

  • TDUB

    giggs is tooo hard

  • JC

    ‘Covered in red like a portion of chips’ Bang Bang !!!!

  • Real Nicca

    Giggs is the truth! XXL fo sho arddest rapper from the UK. SN1 Black Gang

    XXL need to check out GRIME MUSIC and the greatest Grime artist Wiley.

  • JONNO

    Joseph, don’t body yourself, buddy. This guy is a fucking JOKE and the depiction of GARBAGE! Stop it.

  • uk hip hop SUCkS

    SERIOUSLY!!!! I’m from the UK, and ALL UK ‘Hip hop’ sucks MAJOR balls, word up

    JUST LISTEN

  • sn1perman84

    giggs is a fuckin embarrassment to the uk scene,same as n-dubz,tinie tempah,dizzy raskal…the list goes on,they r all fake wack ass artists wiv lyrical content of a fuckin dog!it is not hip hop…its brit pop!its a shame coz there is a army of unsigned underground/hip hop artists in uk but theyre talent is yet 2 be realised by the joke of an industry!its all wrong dats why i only listen 2 artists from the Us at the minit!!!

  • Raydar

    Anyone from the U.K will tell you that U.K hip hop starts and ends with Akala! U.Ks lupe, very intelligent with lyracal skills, no time for bullshitters.

  • eddiesixes

    limeys need to cut it out.

    rick the ruler is where uk hip hop starts and ends.

    • brave

      see wat i mean,,,i forgot bout slick rick lol,,,,see slick rick could hold his own against the likes of rakim,,,ll cool j,,,kool moe d,,,,slick rick wasn’t spitting no jamaican/english slang bullshit,,,,slick had swag,,,wit em bigass chain,,,giggs aint got no swag apart from the music,,,no image to sell,,,no a fuck man,,,slick is a legend in the states,,,u’d have to schooled about him 4 u to know he’s british,,,,cause he blended in so perfectly n could go up against any artist in his time,,,,giggs gotta blend in man,,,the video production gotta step up feel me,,,,, check out this french artist called booba on youtube,,,dude does it major,,,, again check out Vado large in these streets video,,,,n tell me if giggs is ready,,,,now if u aint satisfied check out J.Cole,,,,nuff said,,,giggs gotta switch his flow,,style,,,lyrics,,,man basically giggs gotta learn to rap all over again be he come over tha pond,,,its better to get it right than coming over n making an emberassment thus preventing u or any other u.k artist from coming round here in a long time!!!!

  • Pintglass01

    Yes Raydar, it’s all about Akala… That man’s the shit, listen to his lyric’s, actually rap’s about shit that mean’s something. Give him a go, you won’t be disapointed !

  • I.N.V.

    Sorry homie but unless ur from the US or close to it nobody gon give a fuck about your artists. I’m from NZ and we got crazy artist but that don’t mean they gonna get some shine. We got a artist named Scribe whos been on tracks with Talib & Lupe and held his own but unless he got a US accent nobody cares

    • Zottapottamottakiz

      Right on brother. These international MC’s need to stop worrying about breaking into the US market. There is no point. They are too close minded to understand. Never mind. The rest of the world knows whats hot.Who gives a shit about America. They promote garbage like Solja Boy anyway. Lol.

  • http://2020.mypodcast.com Rob Boffard

    Welcome to XXL, JP. Great to see UK rap being represented on here. Having said that:

    Giggs? Really? You have the entire UK rap pantheon to pick from for your first column – from Jehst to Sway to Rodney P to Skitz to Stig Of The Dump – and you pick…Giggs?

    You can do better than that.

  • http://www.josephjppatterson.blogspot.com JP

    Thanks for all your feedback everyone, much appreciated.

    From the XXL rating Giggs got, it looks like I chose the right person for the first column.

    Until next month…

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  • Wallace

    “The Feds try catch me for a murder but it was the man who had the weapon before me/green, white and B, i be peddling all 3/dropped off a box it was just under 4G’s /i told him weigh the tens @ 2 grams, and the 8ths about 4G”

  • giggs is a dickhead!!!

    my name says it all…bitch!!!

  • selondon

    giggs has lost his touch in his second album his first album was good with tracks like uuumm, test out da nine, but for people from america to say hes shit is bollocks, i listen to all rap from america nas, big l, nwa, ice cube, wu tang, cypress hill, master p and i even listen to the new rappers like kendrick lamar, nipsey hussle so i know good hip hop and i know that giggs aint shit hes just a different style hes got a grime/uk hip hop style and i guaruntee if you listen to some songs on walk in the park album a few times u would notice hes good, and hes realer than fuckin drake, lil wayne, soulja boy, and alot of the shit thats comin out of america these days

  • DMAX

    MAN UK HIP HOP GETS SO MUCH FLAK I DONT UNDERSTAND. I HAVE A QUESTION TO ALL YOU AMERICAN GUYS AND UK HATERS EVEN IF THE PERSON WAS A LYRICAL GENIOUS AND HAD BEATS WOULD YOU STILL HATE OUR RAPPERS?

  • KING KHAN

    LISTEN MAN U KEEP REPPIN DA ROAD FAM CAH WE GOT LOVE FOR U FCK THE OTHER SIDE DEY CAN LOVE DERE DEVIL WORSHIPPIN GAY Z N SHIT FCK YANKEES UK BABY WE DO DIS ALL DAY EVERYDAY N YE WE TALKING THE HARDEST CAH WE WALKING THE HARDEST BANG BANG! DICK B U PUSSY OLE SO R U BRAVE, FINK U SIMON COWELL U RASCLART PUSSY OLE