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5 Encouraging Signs There’s Hope For New York Rap – U.N.I.T.Y.

I is for identity
If there was one particular impact the success of Southern rap had on New York rap was that it forced NYC artist out of their sonic comfort zone. The vintage boom bap was no longer mainstream friendly. Rappers had to get familiar with 808-heavy beats if they wanted to notch serious airplay. The idea worked for Fat Joe as he scored two chart-topping hits with Terror Squad’s “Lean Back” and his own “Make It Rain,” but it did not prove winning for all New York MCs. Now, with music in a place where there is an obvious void in aggressive content, NYC rappers are getting back on their “New York shit,” sounding off on sample-laced, turntable scratching joints that recall a sound of yesteryear. Which brings a smile to the faces of the city’s hip-hop dissidents.

Fat Joe “No Problems”

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