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G.O.O.D. Music Day: Why It Won’t Happen

We all heard the news: in about two months Kanye West, Big Sean, KiD CuDi and Consequence will attempt to take over the music world for at least 24 hours with their planned “G.O.O.D. Music Day,” where each respective artists’ albums are set to drop. Sounds great, right? Four albums by four artists who belong to one of the most critically acclaimed stables out, all gearing up to drop. Separately. On the same day.

There are so many things wrong with that picture I don’t even know where to begin.

While not exactly original it is a pretty good publicity/promotional/”whatever rappers do to sell records nowadays” stunt to catch the public eye, and it is a great way to introduce more people to the youngest and most obscure of the bunch, Big Sean. It could also put Consequence back into a spotlight that’s dimmed for damn near everything he’s done since “Stressed Out.”

(That’s not a shot at all, and I actually like Consequence’s music. But let’s be real: a few notable singles here and there combined with selling less than 10,000 copies of your decade-late debut isn’t exactly “successful” in my eyes. But judging from what I heard off his upcoming long-player, I may have to taste my Dunks if by the grace of whatever colored Jesus is watching over him it sells.)

The planned album barrage could also prove, if successful, to critics that Kanye’s G.O.O.D. Music is more than just the typical vanity label most artists start when they taste a modicum of success, despite already having a couple of gold- and platinum-selling releases under it’s belt. At this point it’s usurped Roc-A-Fella’s crown since that company went to shit a few years ago. Go ahead and cop that Pilot Talk from Curren$y on the newly relaunched Roc-A-Fella Records, though. I guarantee you it’s doper than all of Memphis Bleek’s Roc-A-releases combined. But I’m straying from the point.

While G.O.O.D. Music Day sounds good on paper, I wouldn’t be surprised the plan falls through faster than the Mets after the All-Star Break and some, if not all, of the artists end up changing their own release date due to their album “not being finished,” “not having enough hype” or any other excuse rapsters use these days. Besides, most albums almost always leak roughly one week before their target drop date; meaning, while G.O.O.D. Music Day is scheduled to go down September 14th, F.R.E.E. Music Day is set to flood the e-waves around September 6th or so (guess which one I’m excited for more). Hardly anybody is going to buy all four albums, much less all four at the same time. Sure, Kanye and CuDi will do their numbers, but Consequence and Big Sean will likely be the low ballers in this go-round. If anything, I’d suggest that they package those two with Kanye and CuDi’s respective albums, or have all four packaged together as one “deluxe edition” deal.

G.O.O.D. Music Day sounds remarkable on paper, but my inner nihilist just believes it’s not going to be successful. Nelly may have found success when he released the equally shitty Sweat and Suit on the same day, but that was six years ago when people were still buying CDs and using Morpheus and WinMX to swack music. Now that virtually everything is digital, few folks will actually want to venture outside of their basements to purchase even one album. That can’t bode well for Kanye’s crew. Plus, I’m more gassed for Pusha T of Clipse dropping his solo mixtape that day than I am for Big Sean’s album, and Pusha’s is going to be free on purpose. Just saying.

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