Empire State of Mind – Does New York Need a Comeback?

I’m proud to be from New York, I truly believe there is no greater city in the world. And when it comes to NY hip-hop, of course, I’m more than a bit biased. But I’m a hip-hop fan also, so my tastes aren’t just limited to music from my hometown. Furthermore, I’m a part of this XXL team and though our offices are based in New York we represent a global brand and hip-hop on a higher level (plug, plug).

I know a few folks were ticked that our 2010 Freshmen cover didn’t have not one New York artist on it and then in our May 2010 issue we broke down the difficulty that new NY artist have when trying to get on (It’s Been A Long Time, Pg. 80). It’s an interesting discussion, with no easy answer. Is hip-hop incomplete without a new star from the genre’s birthplace? Or does the rest of the world not really care? Does it even matter where you’re from these days?

While I was driving the other day, I heard DJ Self playing a record that I had never heard before. On the record the rapper was urging someone to bring the focus back on New York rap. I immediately hit Self on text and found out that the song is called “Somebody’s Gotta (Bring It Back)” and it’s by Brooklyn upstart Ra Diggs.

[Audio:http://www.xxlmag.com/wp-content/uploads/2010/05/ra-diggs-somebodys-gotta-main.mp3]

It’s definitely not the first record of its kind, but it did get me to thinking. What will it take to bring New York back? Do we need a revival of that old New York sound? Do rappers need to go back to getting beats from the DJ Premiers and the Pete Rocks? Or does New York need something new? Is it the South’s fault? Nah, right? (No Eskay). Do hip-hop fans outside of New York even care about New York rap?

Maybe this post is a bit selfish because I’m not giving you guys much information. Instead I feel like I need to learn from y’all, because I truly don’t have the answer. I’m too biased! And while my first love is GOOD hip-hop, no matter where it is from I’m still NY ’til I die! Sue me. —Rob Markman, The Deputy!

P.S. Peep our year-by-year top album and single breakdown that kicked off today and feel free to hit me this week on the official @XXLStaff twitter account.

  • M. Baby!

    Yes, finally people are voicing their opinion. Keep it real!!! Great Hip-Hop man

  • Anonymous

    ?

  • Anonymous

    real talk… all it has to be is makin good music… im from the south and i listenin to people all over.. im not biased of any place…if it sound good then ill fuck wit it…

  • Capostatus

    New york,New york,New york,New york,New york. Thats what i call news. Not the Southern garbage i always hear on the waves. Country hip hop killers. Jay-Z will murder any Southern artist. He’s sold more records than any Southern artist. Damn he got more swag than any Southern artist. N.Y niggaz are the most sophisticated. We got style, pizzaz. U Southern Country boys bettr follow in our footsteps.

    Hip Hop started in N.Y thats why we have the best artists of all time. U Southerners will never have the lyrical talent we have, the phenomenal flow, the awesome delivery. We rap for real. Sophisticated shit. Not that Southern Simple shit u niggaz be on. Hip Hop is an art to us and N.Y artists like Jay-Z and Nas are like Beethoven and Mozart in rap. U Southerners will never ever be able to compete fa real

    The best u have is Scarface and Andre 3k. These niggaz would be average at best if they had rapped in N.Y

    Fuck outta hear with ur garbage and pay homage to my nigga Jay-Z, a real N.Y rapper.

    • Vegeta

      Its Exactly That Sort Of Atittude And Self Importance That Killed NY Hip-Hop. You Dudes Are Too Worried About ”We Started This” or ”You Southerners Are Foul” That You Forget The Most Important..Good Music & Good Vibes..Even The Most Chaotic Crime Related Hip-Hop Track From Back In The Days Had a Nice Vibe To It..A ”Make You Feel Good” Sort Of Mojo..NY Just Lost That..They Will Probably Always Be The Most Lyrical Dudes But They Lost The Mojo..NY Dudes Are Too Hostile..The World Is Bigger Than The Apple..The World Will Always Prefer An Humble Dude Over An Arrongant Self Inflated Sophisticated One..Untill You Lot Realize That NY Will Get No Love/Shine..

    • swype-matic

      Another bullshit ass repost from capostatus. Oh well, I was born in the west and raised in the south, and some of my favorite artists are from NY (Ghostface, Nas, Cormega), but I wouldn’t mind is SOMEBODY from NY did something relevant besides Jay-Z. But if it sounds good, I’m w/ it. So until NY does somethin’ monumental, I’ll stick w/ my old NY faves, and new NY faves (French Montana, Max B, Mazaradi Fox).

    • ejae

      i’m from the midwest ” flinttown ” but new york state of mind is why nobody is checkin for artist from there now you know how the midwest and the south and southeast feel for he longest it was only east and west then in the 90′s the south jump on the seen and still nolove from the east counter part then the 2000 jumpin and the south came with a structer business plan get money together and don’t hate each other and support each other now days the south is tryin to help the east get back on! joey crack , busta , jadakiss nikki mange etc. arenow gettin southernifed and all the artist in new york new york are movin to othe south to the new hp hop captial of the world the south is now a world wide music pheanom ..and thats always been the east problem they don’t know how to get money together example you nigga hova did bennie seigle wrong dame to and camron and jimmy jones need i say more yeah all on top for drama there is no coming back to you get th picture in the words of obama time for a change .p.s gangsta shit is dead try somthing else gett down with diddy … luv ya east coat

  • El Tico Loco

    Is this round 2? Or a rehash of last weeks post?

    I came to the conclusion that it all depends on the mood of the machine that makes the wackest of the wack seem hot. They just need to start using their powers for good.

  • 11KAP

    We never left, homie. how u sound?

  • http://bit.ly/TheEssentialsOfCool 8thlight

    Getting back to Primo & Pete Rock would be a great start. I don’t know if they are turning down everyone or if for some reason the newer generation doesn’t like them anymore, but something seems off that they don’t lean on these heat makers a little more. The name Primo alone will force me to check out a track even if it’s someone that I had never heard of.

    Seeing Marco Polo or MoSS produce a for a few more people would be dope too although they aren’t NYers they definitely have the sound.

  • AZ40

    It’s done, I don’t mean New York I mean the standards of which we measure success and what not. When you say bring it back, bring it back to what? Radio, Television b/c realistically those things are basically obsolete there are no t.v shows that really showcase hip hop and who really listens to radio. Everything is viral now it’s all about internet presence and I think everyone has a fair shot the fans are tired of being force feed shit that labels have paid people to play, so now they have the option to ACTUALLY CHOOSE what they want to hear and see. I can listen to Vado one hour than the next listen to Pac Div or Yo Gotti the next.

    It also comes down to fans, they need to stop being so tribalistic and have an open mind and not base an artist solely on where he’s from, that should be the last thing not the first thing you ask about.

  • BossGame

    Always gave New Yorkers love for lyrics, but honestly The MUSIC hasn’t move me for awhile. Like the beats (style) got stuck in the late ninties, early 2000′s. But I always felt that eventually NY will make it’s mark again. Think the whole game needs something new period! Also like you I’m bias,grew up in Miami, stationed in Texas forever LOL, so I lean towards them ole funked out bass prominent beats!No offense NYC! It’s all love!

  • BossGame

    @ AZ40 It also comes down to fans, they need to stop being so tribalistic

    Yeah, well put brah! That was always ALWAYS a sticking point down south.

  • beaver

    my only comment is..
    “Joell Ortiz”

    • og bobby j

      co muthafuckin sign…..

      gives you the imaginary high five….

      • beaver

        *receives the imaginary high-5* ha

  • Anonymous

    Let me start out by saying that New York does not need a comeback because the truth of the matter is that Hip Hop never left New York, corporate media, and record companies did.

    This is more a matter of demographics than anything having to do with actual talent. The southern explosion was bound to happen based on the numbers alone. You have to understand that there are more people in the south who can identify with a rapper like Gucchi Mane then there are who can identify with someone like Pharaohe Monch. Whereas lyrical content used to be a staple of New York Hip Hop, in the south its about making a song with a nice beat. I remember being in the south once and having people tell me that “Busta Rhymes be using too many big words and shit..” This is indicative of a different problem altogether, but I digress.

    Let me keep it really 100.. Magazines like XXL, TV shows like whatever’s on BET, Tha Hip Hop Honors, all that shit is in the business of attracting readers, viewers, getting ratings, whatever. If you put a southern rapper on the cover or your show you have just made your demographic larger than it would be if you put someone from New York on the cover. That’s all its really about. Lately I find the trend is to pit southern rappers against NY rappers as if there is some kind of competition going on between them to sell magazines, get blog hits or whatever. When the reality is that they are in two totally different lanes. While it might be profitable to hype this beef, its totally irresponsible and those who do it will later regret it when the shit hits the fan and they get exposed. Ask Keith Clinkscales.

    Another thing I think is wack is that these magazines and shows want to identify themselves as representing “Real Hip Hop Culture” and then they put some shit on the cover that is clearly not that. I remember that I stopped reading “The Source” when they did that TLC cover. In my mind, they no longer were a credible source for Hip Hop because this was clearly move to sell magazines. TLC wasn’t a Hip Hop act. It was one The Source’s best selling issues but they totally lost their credibility within the Hip Hop community. How much was that worth? If these magazines or media sources were really about Hip Hop culture they would cover Hip Hop culture. You cant claim to be Hip Hop and put T.I. on your TV show or cover just to sell copies, then run around talking about “Where tha NY Hip Hop At?” that’s kinda weak and hypocritical.

    What’s really disgusting though, is how NEW YORK RAPPERS emulate southern rap like that is their culture. When I hear rappers from NY make southern rap records it shows me what kind of clowns they really are, (That shit started with Dipset making it cool to emulate west coast gang behavior when NO ONE in Harlem but THEM was acting like that..) The radio stations program the youth to rock to southern rap by playing these “Slave-Speak” records all day long and the next thing you know 13 year olds are singing some bullshit. I know kids in NY who will tell you that Lil Wayne is nicer than Rakim was for Christ’s sake. Anyone who knows Hip Hop knows that’s blasphemous but that’s what corporate involvement in the art form has done. (Most people don’t know the difference between a rapper and an emcee these days anyway…). Also, understand that these labels can sell more records in the south than they can in just the east coast region. New Yorkers don’t buy records, never have. Southerners are a car culture so they do buy what they want to hear and they support it. Sadly though, Labels jump on the bandwagon. This is why a New York label like Def Jam can lose its cred for putting out bullshit southern rap artists to get money. However, Def Jam been lost its soul and LA Reid is slowly running shit into the ground up there cause he don’t know shit about Hip Hop himself. Believe that.

    Finally, know this. The underground Hip Hop circuit in New York has NEVER BEEN BETTER!! I can go to different venues EVERY NIGHT and see dope artists or listen to the college radio shows (Squeeze it, Underground Railroad, Equilibrium Radio or The Halftime Show) and hear good Hip Hop that aint getting played on Clearchannel, Radio One or Emmis stations. Historically, It was the underground scene and college radio that always broke new artists and records in Hip Hop music and ,aint nothing changed. You’ve got artists like Homeboy Sandman, Tha Gecko Brothas (Who French Montana stole that “NY Minute” song from), Sleepwalkas, M-Tri, Mr Beatz, Tah Frum Tha Bush, Brown Bag All Stars, Likuid Atlas and Kween Kash, Rugged and Raw, Hassan Salaam, Poison Pen, this is the New York underground Hip Hop scene. And what’s really dope about this is that this is happening WITHOUT the mainstream or corporate media’s involvement. In fact, whatever is happening in that “Wacka Flaka – Drake – World” has no bearing on the Hip Hop circuit and that in itself is beautiful

    You wont find NY Hip Hop at these bullshit “Pay To Perform” showcases, with these wack promoters and acts that emulate what they see on TV all day. You find it at places like E.O.W., Training Camp and The Hip Hop Culture Center in Harlem. The only reason why there is any question about if New York Hip Hop is alive is because corporate and mainstream media doesn’t know where to find it. Maybe if they did some due diligence to find this scene and promote it that instead of just promoting “They manz and them” like a lot of these so called Hip Hop shows and mags do, they’d know this already. No disrespect, just truth.

    Priest Forever
    http://www.priestforever.net

    • swype-matic

      I ain’t never co-signed none of your posts, but I’ma start w/ this one, especially the on about NYs underground rap scene. I mean, if ppl wanna shun Sean Price, Cormega, Pharoahe Monch and Joell Ortiz for New Boyz and Lil’ Wayne, oh well, gives me more of a chnace to buy and listen to’em.

    • El Tico Loco

      I wasn’t gonna read all that, but I did and gotta co sign also.

  • Axeo

    I think good music is good music. I mean i’m west coast born and raised but you’re more likely to see me bumping Wu-Tang clan or a Tribe called quest before Snoop or Dr.Dre.No one gonna deny they all have classics though.

    It is about preference and at the same time the radio needs to stop thinking we in the club 24/7. If im hungover and just spent a shitload of money the last thing i want to hear is blah blah wasted blah blah blah i got more money then you. Again its preference, i’m at work i want inspirational music that will overall make me think of my life and how to improve from day to day. month to month.

    If you’re a lyrical rapper (looking at N.Y) then stick to the lyrics. Don’t dumb it down just because its the single. If you need a good hook bring in a R&B singer but don’t stray too far away from your core audiance who know you for lyrics.

    If you’re in it for a quick hit then thats what you get. Now you see me now you don’t. Also don’t forget a lot of the big hitmakers right now have been in the game for like 7-10 years before t

  • http://priestforever.net Priestforever

    Let me start out by saying that New York does not need a comeback because the truth of the matter is that Hip Hop never left New York, corporate media, and record companies did.

    This is more a matter of demographics than anything having to do with actual talent. The southern explosion was bound to happen based on the numbers alone. You have to understand that there are more people in the south who can identify with a rapper like Gucchi Mane then there are who can identify with someone like Pharaohe Monch. Whereas lyrical content used to be a staple of New York Hip Hop, in the south its about making a song with a nice beat. I remember being in the south once and having people tell me that “Busta Rhymes be using too many big words and shit..” This is indicative of a different problem altogether, but I digress.

    Let me keep it really 100.. Magazines like XXL, TV shows like whatever’s on BET, Tha Hip Hop Honors, all that shit is in the business of attracting readers, viewers, getting ratings, whatever. If you put a southern rapper on the cover or your show you have just made your demographic larger than it would be if you put someone from New York on the cover. That’s all its really about. Lately I find the trend is to pit southern rappers against NY rappers as if there is some kind of competition going on between them to sell magazines, get blog hits or whatever. When the reality is that they are in two totally different lanes. While it might be profitable to hype this beef, its totally irresponsible and those who do it will later regret it when the shit hits the fan and they get exposed. Ask Keith Clinkscales.

    Another thing I think is wack is that these magazines and shows want to identify themselves as representing “Real Hip Hop Culture” and then they put some shit on the cover that is clearly not that. I remember that I stopped reading “The Source” when they did that TLC cover. In my mind, they no longer were a credible source for Hip Hop because this was clearly move to sell magazines. TLC wasn’t a Hip Hop act. It was one The Source’s best selling issues but they totally lost their credibility within the Hip Hop community. How much was that worth? If these magazines or media sources were really about Hip Hop culture they would cover Hip Hop culture. You cant claim to be Hip Hop and put T.I. on your TV show or cover just to sell copies, then run around talking about “Where tha NY Hip Hop At?” that’s kinda weak and hypocritical.

    What’s really disgusting though, is how NEW YORK RAPPERS emulate southern rap like that is their culture. When I hear rappers from NY make southern rap records it shows me what kind of clowns they really are, (That shit started with Dipset making it cool to emulate west coast gang behavior when NO ONE in Harlem but THEM was acting like that..) The radio stations program the youth to rock to southern rap by playing these “Slave-Speak” records all day long and the next thing you know 13 year olds are singing some bullshit. I know kids in NY who will tell you that Lil Wayne is nicer than Rakim was for Christ’s sake. Anyone who knows Hip Hop knows that’s blasphemous but that’s what corporate involvement in the art form has done. (Most people don’t know the difference between a rapper and an emcee these days anyway…). Also, understand that these labels can sell more records in the south than they can in just the east coast region. New Yorkers don’t buy records, never have. Southerners are a car culture so they do buy what they want to hear and they support it. Sadly though, Labels jump on the bandwagon. This is why a New York label like Def Jam can lose its cred for putting out bullshit southern rap artists to get money. However, Def Jam been lost its soul and LA Reid is slowly running shit into the ground up there cause he don’t know shit about Hip Hop himself. Believe that.

    Finally, know this. The underground Hip Hop circuit in New York has NEVER BEEN BETTER!! I can go to different venues EVERY NIGHT and see dope artists or listen to the college radio shows (Squeeze it, Underground Railroad, Equilibrium Radio or The Halftime Show) and hear good Hip Hop that aint getting played on Clearchannel, Radio One or Emmis stations. Historically, It was the underground scene and college radio that always broke new artists and records in Hip Hop music and ,aint nothing changed. You’ve got artists like Homeboy Sandman, Tha Gecko Brothas (Who French Montana stole that “NY Minute” song from), Sleepwalkas, M-Tri, Mr Beatz, Tah Frum Tha Bush, Brown Bag All Stars, Likuid Atlas and Kween Kash, Rugged and Raw, Hassan Salaam, Poison Pen, this is the New York underground Hip Hop scene. And what’s really dope about this is that this is happening WITHOUT the mainstream or corporate media’s involvement. In fact, whatever is happening in that “Wacka Flaka – Drake – World” has no bearing on the Hip Hop circuit and that in itself is beautiful

    You wont find NY Hip Hop at these bullshit “Pay To Perform” showcases, with these wack promoters and acts that emulate what they see on TV all day. You find it at places like E.O.W., Training Camp and The Hip Hop Culture Center in Harlem. The only reason why there is any question about if New York Hip Hop is alive is because corporate and mainstream media doesn’t know where to find it. Maybe if they did some due diligence to find this scene and promote it that instead of just promoting “They manz and them” like a lot of these so called Hip Hop shows and mags do, they’d know this already. No disrespect, just truth.

    Priest Forever
    priestforever.net

  • http://priestforever.net Priestforever

    Let me start out by saying that New York does not need a comeback because the truth of the matter is that Hip Hop never left New York, corporate media, and record companies did.

    This is more a matter of demographics than anything having to do with actual talent. The southern explosion was bound to happen based on the numbers alone. You have to understand that there are more people in the south who can identify with a rapper like Gucchi Mane then there are who can identify with someone like Pharaohe Monch. Whereas lyrical content used to be a staple of New York Hip Hop, in the south its about making a song with a nice beat. I remember being in the south once and having people tell me that “Busta Rhymes be using too many big words and shit..” This is indicative of a different problem altogether, but I digress.

    Let me keep it really 100.. Magazines like XXL, TV shows like whatever’s on BET, Tha Hip Hop Honors, all that shit is in the business of attracting readers, viewers, getting ratings, whatever. If you put a southern rapper on the cover or your show you have just made your demographic larger than it would be if you put someone from New York on the cover. That’s all its really about. Lately I find the trend is to pit southern rappers against NY rappers as if there is some kind of competition going on between them to sell magazines, get blog hits or whatever. When the reality is that they are in two totally different lanes. While it might be profitable to hype this beef, its totally irresponsible and those who do it will later regret it when the shit hits the fan and they get exposed. Ask Keith Clinkscales.

    Another thing I think is wack is that these magazines and shows want to identify themselves as representing “Real Hip Hop Culture” and then they put some shit on the cover that is clearly not that. I remember that I stopped reading “The Source” when they did that TLC cover. In my mind, they no longer were a credible source for Hip Hop because this was clearly move to sell magazines. TLC wasn’t a Hip Hop act. It was one The Source’s best selling issues but they totally lost their credibility within the Hip Hop community. How much was that worth? If these magazines or media sources were really about Hip Hop culture they would cover Hip Hop culture. You cant claim to be Hip Hop and put T.I. on your TV show or cover just to sell copies, then run around talking about “Where tha NY Hip Hop At?” that’s kinda weak and hypocritical.

    What’s really disgusting though, is how NEW YORK RAPPERS emulate southern rap like that is their culture. When I hear rappers from NY make southern rap records it shows me what kind of clowns they really are, (That shit started with Dipset making it cool to emulate west coast gang behavior when NO ONE in Harlem but THEM was acting like that..) The radio stations program the youth to rock to southern rap by playing these “Slave-Speak” records all day long and the next thing you know 13 year olds are singing some bullshit. I know kids in NY who will tell you that Lil Wayne is nicer than Rakim was for Christ’s sake. Anyone who knows Hip Hop knows that’s blasphemous but that’s what corporate involvement in the art form has done. (Most people don’t know the difference between a rapper and an emcee these days anyway…). Also, understand that these labels can sell more records in the south than they can in just the east coast region. New Yorkers don’t buy records, never have. Southerners are a car culture so they do buy what they want to hear and they support it. Sadly though, Labels jump on the bandwagon. This is why a New York label like Def Jam can lose its cred for putting out bullshit southern rap artists to get money. However, Def Jam been lost its soul and LA Reid is slowly running shit into the ground up there cause he don’t know shit about Hip Hop himself. Believe that.

    Finally, know this. The underground Hip Hop circuit in New York has NEVER BEEN BETTER!! I can go to different venues EVERY NIGHT and see dope artists or listen to the college radio shows (Squeeze it, Underground Railroad, Equilibrium Radio or The Halftime Show) and hear good Hip Hop that aint getting played on Clearchannel, Radio One or Emmis stations. Historically, It was the underground scene and college radio that always broke new artists and records in Hip Hop music and ,aint nothing changed. You’ve got artists like Homeboy Sandman, Tha Gecko Brothas (Who French Montana stole that “NY Minute” song from), Sleepwalkas, M-Tri, Mr Beatz, Tah Frum Tha Bush, Brown Bag All Stars, Likuid Atlas and Kween Kash, Rugged and Raw, Hassan Salaam, Poison Pen, this is the New York underground Hip Hop scene. And what’s really dope about this is that this is happening WITHOUT the mainstream or corporate media’s involvement. In fact, whatever is happening in that “Wacka Flaka – Drake – World” has no bearing on the Hip Hop circuit and that in itself is beautiful

    You wont find NY Hip Hop at these bullshit “Pay To Perform” showcases, with these wack promoters and acts that emulate what they see on TV all day. You find it at places like E.O.W., Training Camp and The Hip Hop Culture Center in Harlem. The only reason why there is any question about if New York Hip Hop is alive is because corporate and mainstream media doesn’t know where to find it. Maybe if they did some due diligence to find this scene and promote it that instead of just promoting “They manz and them” like a lot of these so called Hip Hop shows and mags do, they’d know this already. No disrespect, just truth.

  • J. Cole is the man

    It’s hard to produce new stars when the city already have so many. Same problem on the Westcoast. You already have the profiles like Ice Cube, Eazy E, Snoop, Game thats already given you that West Coast feel. In New York, you have people like DMX, Jay Z, Nas, Wu Tang, Jadakiss, Biggie that have already painted a picture of how its like in New York. That may be part of the problem.

  • Anonymous

    Sorry for the duplicates, didnt mean to do that

    Priest Forever

  • the G.O.D

    PEACE

    I would add to the comment above but what would be the point when it is all so well said; real (NY) hip-hop never left.

    PEACE

  • James Moore

    NY needs to just come with its own sound thats fresh and that everybody likes, Lloyd Banks has the right idea with “Beamer, Benz or Bentley”, stuff that doesn’t sound dated, and they need like 5 artists from different camps smashing the charts at once … but one thing the South did, you have one city (NY usually refers to NYC) competing with half of the country, “the South” is like 20 different states, Atlanta has the most output, but it doesn’t take the whole city of Atlanta for “the South” to win

  • http://www.msn.com Beezy

    New York wont have another break out star because of Jay. Him and Fabolous probably the only two relevant artists from New York right now. But he casts such a long shadow over New York that it makes it harder for somebody to make it from their cuz they rather listen to Jay.

    Another reason they fell off is cuz New York artist be disapearing for years letting all these down south rappers take over. Take Kiss for example he put out a cd in 04 and took 5 years off look how many niggas took his spot. Wayne, T.I., Kanye, Jeezy, Rick Ross these niggas put out music more consistently then New York niggas

  • http://wordlife.tumblr.com WordsManifest

    Duck Down, Duck Down, Duck Down.

  • ff1one@yahoo.com

    The nineties were 20 years ago. a friend of mine brought that to my attention earlier this week. That means the nineties will be legal to drink this year. With that said, its an almost 21 year absence of what some call “the golden era” Gold looses its value. The dollar depreciates in its value. With that said, there is a hotter commodity. Lets say music has tranistioned, HIP HOP, has transitioned to another element such as dance or dj (producing). Nyc ain’t representing in that area either. Point blank, new york has killed it self. NO, fab, jay, jadakiss, 50, fat joe, and so on are still representing. However, look at how 50 divided that group alone. I mean, Ja rule had it on lock and 50 took his fans. That type of unloyalty let to the demise. as for joel ortiz and papoose for example….its not gonna happen. the swag is stale. Everything sounds retro. You have the mechnics bu u gotta get the passion. NYC hip hop will comeback when the Knicks come back.

  • ff1one@yahoo.com

    The nineties were 20 years ago. a friend of mine brought that to my attention earlier this week. That means the nineties will be legal to drink this year. With that said, its an almost 21 year absence of what some call “the golden era” Gold looses its value. The dollar depreciates in its value. With that said, there is a hotter commodity. Lets say music has tranistioned, HIP HOP, has transitioned to another element such as dance or dj (producing). Nyc ain’t representing in that area either. Point blank, new york has killed it self. NO, fab, jay, jadakiss, 50, fat joe, and so on are still representing. However, look at how 50 divided that group alone. I mean, Ja rule had it on lock and 50 took his fans. That type of unloyalty let to the demise. as for joel ortiz and papoose for example….its not gonna happen. the swag is stale. Everything sounds retro. You have the mechnics bu u gotta get the passion. NYC hip hop will comeback when the Knicks come back.

  • 11KAP

    yall niggas loafin’. gtfoh! ny niggas still wayy relevant, ya heard? we just been slept on, but “the wolf’s awoken”. lols.

  • jonny bizness

    hip hop will come back 2 new york i guess no 1 has come with the total package recently plus u have mc’s such as jay elec,jay cole,clipse and lupe etc spittin that new york sound that relies on lyrics which is a good thing.Maybe the new york cats that are growing up ain’t listening 2 new york artists i mean apart from the obvious the south has been running this thing 4 maybe 5 yrs now and the emphasis isn’t on lyrics 4 the most part

  • FaMe

    I’m from New York and I have to say that New York artists are stuck in he past. Being that records aren’t really selling for anybody, you have to be able to compete with the likes of the TIs and Kanyes. And instead of making hit records and progressing with the times, New York artists stay trying to bring back that “New York sound”, which is played out.

    Long story short: NEW YORK ARTISTS DON’T MAKE UNIVERSAL HITS!!! They make hits for Hot 97

  • http://www.bboycult.com $yk

    What’s up Rob?

    This convo reminds me of the baseball strike in the ’90s. The league was corny, all of the low scoring games were boring, no big all stars to market.

    The NY Yankees were a mediocre team in the mid ’80s to early ’90s. Steinbrenner even got banned during this time (Who remembers Marge Schott! She was worse than George). But the game was dying, so they reinstated George to bring back interest in the game, help put people back in the seats. The Yankees were known for spending for the big name free agent during this time, but the team staff convinced George to bring up some rookies from the farm system, Bernie Williams, Jeter, Posada, Mo Rivera, Andy. We all know what happens next.

    *Ironically enough, the Toronto Blue Jays were 2X Champions at this time.*

    You cannot watch anything on baseball history and not see the NY team, bottom line. Just like the rap game. Just like they have won the most World Series rings, they have lost the most World Series games. They ain’t always on top, but they are always there competing. Just like the rap game.

    That Atlanta Braves team had a good run a while back, and even took a ring. The Houston Astros caught on fire. The Florida Marlins took 2 rings. The Tampa Bay Rays are on the come-up. The Angels of Anaheim snatched one, The Chi-Town White Sox held the crown, those Red Sox grabbed a pair. The Minnesota Twins look like they want one, and I would like to see the Pittsburgh Pirates get another one.

    Do you see what I’m saying? This analogy is for all sides involved.

    GO SCOUT YOUR TALENT AND GET YO’SELF A TEAM AND COMPETE. IT AIN’T ABOUT THE REGION, IT’S ABOUT THE TEAM.

    I should have kept this for bboycult Rob!

    • rob Markman

      interesting analogy.

  • JamesG

    i fux with skyzoo & torae sometime joell ortiz but other than that nobody really up and coming
    wait doe tanya morgan count?

  • 11KAP

    REAL HIPHOP is for generation x on back…
    so all ya young cats can go head and keep
    on rappin! lls straight like that!!

  • capcobra

    dna/cortez/math hoffa/t rex/head ice/iron solomon/murda mook/hollow da don/charlie clips/goodz/loaded lux/aye verb/young ill/shotgun suge/tsunami surf/conceited/big tee/heartless/soul khan/arsonal/calicoe.x-factor/miles/tec 9/hitman holla…those guys represent what nyc hip hop should be…LYRICISM…other than that tho’..i’ll make sure NC drop hip hop back off in NY once we get done with her.

  • M. Baby!

    J Cole is the man made a great point. A lot of NY rappers already painted a perfect picture. ..i.e. Jay-Z, Biggie, Nas, Wu-Tang, DMX, & even 50. Now it’s the south’s turn to paint that picture and people are loving the south’s sounds, bounce records, style, Aye’s, and everything. After the sounds paints those pictures I think music will get back to being about the art and really showing your talent.

  • D. $cience

    I love New York Hip Hop (and I’m from California), and I always will…

    But there’s simply no support for New York artists. And this is no disrespect to XXL, but this magazine, being a media outlet exclusively for Hip Hop, isn’t helping with these “What’s Wrong With NY Rap” articles. I’ve seen too many similar articles in past XXL magazines about NY hip hop falling off, or if NY rap can make a comeback; this is all negative light shed upon New York. New York hip hop will never be at the forefront anymore from the mainstream standpoint, but the New York underground is strong. It’s funny how people complain about wanting something new, but they never look to the underground to push the art form forward, especially in New York. I can name dope emcees that could’ve been a part of that Freshman ’10, but XXL goes for internet hype. Remember back in the day when people heard of a dope emcee based on word-of-mouth? The media doesn’t do research like that anymore, because they rely on the internet guiding them to “what’s new”, “what’s hot”, or “who’s next”.

    Also, how dope would it have been if Jay would’ve did an “Empire State of Mind” remix with both old and new NY rappers? Unfortunately, you don’t see things like that, because NY rappers also don’t support NY rappers. There’s no such thing as unity in Hip Hop anymore…not just NY hip hop, but Hip Hop in general. Sheesh, I don’t even hear of Talib Kweli searching for the next “conscious” emcee to bring it, or anything like that. Nobody in NY wants to come up together; I remember in the 90′s (yeah, I love the 90′s, so what?) East Coast rappers were on each other joints, on each other’s videos, or even acknowledging other rappers on the scene, as if they were all in unison. When I thought of Nas, I thought of Mobb Deep, Wu-Tang, the whole Duck Down crew, Redman, Gang Starr, Jeru The Damaja, The Lost Boyz, Biggie…all of them to me were one big supergroup. And although I give credit to the Saigons and the Joell Ortizs for doing collabos within the region, it’s not enough man. NY needs to support each other, whether you’re on some street sh**, backpack sh**, popping champagne sh** or whatever. NY needs to pull forward in unison.

    • GOOZ

      I cosign with this statement. Being from NY growing up with that 90s sound and shit I miss it. I remember I used to hear some shit and I use to get the goose bumbs before the words dropped. Not to say that I dont like the music of today but nobody has made me feel like what im hearing is great instead of good since… Stack Bundles maybe. Regardless Hip Hop in general needs to step up with some good shit. Something to make niggas get out their seat and say “This shit right here is the truth.” fuck it though ill just stay listening to what i like and support who i support.

  • http://www.emcdl.com EmCDL

    I don’t understand why everyone keeps trying to bring NY back, or any other sound for that matter….why are you trying? Just continue to put out the best music you possibly can and keep it moving! What, because television/media and radio aren’t focusing on NY anymore, you feel that you lost your relevancy?

  • Anthony

    The future of NY hip hop is Brooklyn’s own Rob Scott ! Check him out youtube.com/robscott718

  • El Tico Loco

    If NY rap was really dead, rappers from other areas like Detroit, Philly, Boston, Pittsburgh, NC or Va wouldn’t be still trying to maintain that same standard that was set in the begining. There’s just as many states with spitters as they got states that wanna dance and party. But is really all about what the machine dictates to the sheep.

    • http://www.bboycult.com $yk

      ^ This

  • http://j-mace.deviantart.com Shawty J

    As far as what NY needs to do to get back on, I can’t call it. I’m from the South and don’t get much exposure to NY artists. As a result I can’t make suggestions because I don’t know what they’re doing now or what they need to improve on.

    In a perfect world, all regions would equally be represented on every radio station, as a result I’d listen to the radio more often.

  • El Tico Loco

    The reason you don’t get as much exposure is because DJ’s down here stopped digging like they used to and went totally close minded on shit. Tell me if I’m wrong if you go to the club they play the same chick flick songs you hear on the radio, then they go crunk, something for the TN crowd, something for the NOLA BR crowd, Miami gets dap, some ol Pac for the West, then when it gets to the NY set they gonna start with “PSA”, “Empire State of Mind”, “on to the next”, some 50, some ol’ Biggie and Beamer Benz and Bentley lately (mind you they’re all 30 sec snippets)and then switch to some dancehall, but is the same shit, DJ’s aren’t breaking in records like they used to. You’ll be surprised what could really be hot for clubs, whips and radio, but like the garbage that is out now is all in the presentation and exposure.

  • avenger xl

    mY LAST COMMENT WAS REMOVED BY THE TI’s. But Priest is correct in his ccomment. $YK has a point to but I want NY to get back to being NY without apology not trend jumping. If I see one more now school NY rapper doing a southern style song and calling it a club banger I am going to type a angry blog post! Hip-hop is a tribal experience since once it left NY it reflects some portion of a populations tastes,hopes,dreams,fears etc…..

  • willGATES

    South running hip hop & urrbody on da eastcoast got da shit face .Music is about evolution so please quit dissing the south we got more swag & harder beats!!!!!!!!!!!!!!!!!!!!!!!!!!

  • http://www.bboycult.com $yk

    Avenger what’s up?

    Yo Rob!

    I KNOW you caught that Just Blaze clip/eskay rant fam. Speak on it…

  • Wrong101

    Get over yourself New York. There are other cities and places with great artists. Detroit nowadays puts New York to shame, with both front liners and underground artists. Dope rappers are coming from all over, including the south (Jay Electronica, B.o.B., & J. Cole) and even Canada (Drake). The west is at least trying to make a comeback with some decent artists, I suggest New York do the same and stop complaining…

  • ROD

    man f@$k NY lol jk i respecet ny cuz hiphop started there but what the fuck does it matter if anyone from there is in the game now
    good hiphop is universal they could never have another good rapper again and it wouldnt matter

  • Chomps

    why look to the east..

    When you can look to the WEST for a fresh breath of air?

    tall buldings dont congest our minds..

    we grow rampant with lyrics!

  • Slymm

    NY will never get back being what they used to be unless they get over themselves. One of the their problems is that they are too cocky and arrogant for their own good. It makes people not wanna listen to you if all you do is whine, complain, and try to knock other regions that are successful. They did it when the West was on top and they are doing it now with the South.

    But I think the biggest problem is that there is no comraderie in NY. Everyone is trying to take a chunk out of each other. Take 50 for example, when he came on the scene Ja Rule was big who he quickly dispatched then he went after Jay-Z. That would never happen in the South. You would never see anyone taking a stab at Outkast or UGK or Ball & G. It just doesn’t happen we respect our elders which my be attributed to Southern Hosptiality. Not to mention, you see alot more Southern rappers jumping on other rappers tracks for features. Take Luda for example, when “Back for the First Time” came out, UGK jumped on a track with him and KILLED IT while helping expand both of thier fanbases. I don’t see that with NY rappers. They are too busy trying to take food out each other’s mouths instead of sticking together and making good music.

    Then there is the “New York” sound which is as dated as Starter Jackets. The South’s sounds as evolved and continues to evole just as the West’s has as well but New York continues to be stuck in “Boom Bap Rap” which seemingly noone but New Yorkers wanna hear. New York has to find a way to refresh it’s sound for the new millenium.

    Either way, New York needs to shut the fuck up and find a way to make good music when you do that no matter where it’s from people will appreciate it.

  • Ebie

    I have always been a East Coast rap fan. I am from Los Angeles, CA I don’t and never have like many main stream West Coast rappers. More of the low key ones like E-40 was cool. But when I heard Tribe Called Quest when I was a kid or Run DMC, shit I been in love ever since. You just don’t find the art of story telling the way you do with people like Big or KRS One!!!!! The other rap is cool in the club sometimes ( cause they OD you on that bullshit too) but in my car I keep it real! Talib, Jay-z, Bigg, Jadakiss, Beanie Seagal shit like that is what moves me and moves the crowd in my circle! People need to wake up when it comes to music, all this computer made talent is horrible. Where are the real rapper and singers. Instead of askin if Hip Hop on the East is dead people should hold a funeral for all music cause the auto-tune has takin over!!!!! MUSIC RIP!!!!!

  • Dee El

    Word?! Really? This song? This is supposed to “bring NY Hip Hop back”? With a (IMHO) a wack ass song with a (IMHO) southern style, weak lyrics. Fuckouttahere. This is the reason many people think NY Hip Hop died because NY artists are copping other styles thinking that they can “do it better” rather than innovating. The west stay fresh due to the elevation of styles, Many styles. This shit dates back to the the Good life era. Those cats stayed creating new shit, and many of those artists are relevant today because they stay with new styles and flows. Think about Freestyle Fellowship, Ab Rude, CVE,Medusa and Koko…even if we move up to northern Cali…the heiro crew kept shit dope…project blowed…kept shit moving and innovative, while NY stagnated with trying to get the money instead of keeping the art fresh…those west cats stay paid!!! Think about that. As long as songs like this one get made, New York will NEVER get back on track. At lease from a mainstream POV, because we know mad underground cats in NY got mad styles (Sean P, Roc Marciano etc.)

    Dee El sends
    P.E.A.C.E.

  • Beave

    NY can come back so damn fast imo. Just get Jay, 50, and DipSet on stage at ONE TIME and have them all release a commercial song together. But I really believe the corporations get involved too much for that to happen. They shift the types of music that is popular by forcing a new kind of music on us every 5-10 years. I don’t think it is the corporation’s interest to have NY come back. Thats who really holds the power for everything that goes on: the corporations.

  • ff1one@yahoo.com

    The baseball analogy is on point. And, everybody agrees taht Jay, 50, kiss, dipset and so on could rep nyc. Point is, that group doesn’t get along. Nyc needs to unite. They need to work inward out. Don’t copy the downsouth bounce….create a new bouce. Create a new sound. Truth is, anybody can rap. Its many southern artist who can flow like J. cole. Many. They frustrated too. Its not the Djs, the people want to dance. Those songs are just hott and made for the club. Verbal intercourse is one of my favorite songs and perhaps nas’s versus is the best in hip hop, (besides 1st verus on popular demand), but where is the venue for songs like that? The club? The radio? TV? Resturant? How can you market songs like that? Thas the problem. Individuals listen to hot lyrics where as popular songs have a large following and a venue.

  • 11KAP

    ^some nigga up there said the south got more swag and better beats. please! yah niggas don’t speak that guntalk like nyc, boy! give me a break! don’t make nyers have to remind u who got this, cuz! everything yah doing is basically based on our creation. i could see if you were singin the blues or something. smh

  • ee bubble

    new york got the hottest shit out right now, jay-z, the lox, wu-massacre, nas, camron, vado,joell ortiz, shiit even nicki minaj is from new york, not that she dope but she hot in the industry right now.
    i listen to southern artists as well but they going through the trouble stage, the good ones are in jail, and andre 3000 dont wanna rap, that big boi album gon be dope, T.I is on larry king explaining himself.

    I just think yall need to ease up off that new york need a comeback stuff we been here namean.

  • el

    NY all day, come on man lets be real that down south sound is wack ass hell.

  • ejae

    i ‘m from the midwest flintown,mi but i live in the atlanta ..here the promblem . i agree with what priestforever said and i agree with dude said that the east ill its self the but the real problem is and no pun intend is the new york state of mind new york has a attitude problem and think the world revoles around it granted cali and the A think the same way but the only diffrene is that the south has a business plan thats better is a support system .think about how can 50 and ja rule beef and 50 destory ja rule career but when gucci and jeezy beef and that shit is was real i seen it they can make up and go on to do song together and get paid the but when 50 try to desroy ricky it didn’t work 50 killed but didn’t desory him the answer the southern support system they support each others musisc and promote it ludacris and t.i was beefin now they doin songs together whiich in turn translate into dollars. east coast don’t have even 50 try to squash the beef with all his old nemesis except ja rule and nobody got down with him cause thy still hold a gruge.
    2. the south is tryin to help the east get back on that why jadakiss is gettin in down here and he’s super lryical and he did a song with o.j. the juice mann and gucci and the south goes nuts when they here it nikki mange is hold down the females yet the east support her so she relocated to young money so did jae millz , and y’all don’t show luv to niggas that was born there andnow getting on like waka flocka to me he’s another french montana but wait french is sign to brick squad with gucci so the south is extending a helping hand but once again the east attitude is blinding them thats why camron went and gettin ohio pun intended
    new,new york needs a face lift stop hatin on the aunt jackie and the j5 ,and chicken noodle soup . we are all old heads on here and we still stuck in the 70′s 80′s 90′s and early 2000 that ers is over its the new lil nigga genration and this how they doin it it is what it is .
    also this will help with new york music secene get better beats like swizz beats no more wu tang soundin beats or old skool sounding beats thats the worst thing you can do be super lyrical but your beat doesn’t keep people attenion heres and example to follow eminem
    he can be on a crunk beat and still rip the dog mess out of it check drake and loydd banks beat he killed the whole atlanta was talkin aboutit abnd bagin it.
    also start cross promoting and supporting each other have a unfied front quit being ass holes with each other example don’t do like jay-z and dame and how they did bennie seigle, camron did jim jones ,and how 50 did the whole industry. and industry did 50 . then y’all might get back on!

  • ejae

    sorry for the grammer but i type fast when i’m passionate about this subject. -out-

  • ejae

    oh yeah i think xxl did a atricle awhile back when they talk to the record labels and ask why aren’t you signing artist from new york
    they reply they are to aggresive. check it out . or maybe it was in the source

  • 11KAP

    ^that’s the way we like it tho. niggas loafin on us tho the whole time. smh

  • Imma Be Me

    new york huh? welln im just wait for the next 50cent… YES!!! I THRIVE ON BEEF!!!