Does Drake’s “Find Your Love” Video Make the Song Better?

Now it’s no secret that I’ve been XXL’s resident Drake Stan—my co-workers have had to put up with it for some time now. I thoroughly enjoyed So Far Gone and sung its praises as loud as I could. Not that I have championed everything that Drake has put out. When he made moves that were less-than stellar in my eyes (like the “Best I Ever Had” video for instance), I just kept quiet and hoped the team didn’t notice my displeasure.

I gotta say, when Drizzy leaked “Find Your Love” I was in a weird spot. Folks would ask me (as they often do with any new release) what I thought and I would just answer with a “no comment.” I was very much confused by the song.

Kanye’s 808 & Heartbreak styled production just didn’t mesh well with Drake’s vocals to me. I felt as if the beat was better suited for Kanye, and while I couldn’t front on Drake’s lyrics or melodies, I was secretly wishing that he had chosen another track to deliver his message. But when I finally saw the “Find Your Love” music video, all of that changed.

It’s a rare occasion when a music video can make you like a song better, but when it happens it’s pretty dope. Usually if a song is bad, it’s just bad, but sometimes songs are incomplete until you get the visual to go with it. In terms of “Find Your Love,” I mean what does that shit really mean? If you’ve ever chased the wrong girl (or guy) then you can relate. right?

I mean, who hasn’t?

In Drake’s Anthony Mandler-directed video, Drizzy goes to Jamaica and falls in love with the girlfriend of a gangsta who is played by Mavado. Now I wouldn’t go up against Mavado, not even in a music vid, that dude is fucking SCARY!

In the early 1990s, I once spent a summer in Christ Church, Barbados and learned two very important things: 1) Don’t eat at Chefette and 2) Don’t fuck with a shotta’s girl. But in the pursuit of love we do stupid things. Maybe not to that extreme which would be the real life equivalent of stealing a girl from Big Meech in 2005, but you know that’s human nature—we always have to learn the hard way.

In the end, the eye candy, played by the super-fine Maliah Michel, puts a gun to Heartbreak Drake’s head while Mavado watches [Insert the required denouncement of homosexuality here].

Or, maybe Drake didn’t die at the end; maybe shorty turned the gun on Mavado. I guess that’s for the viewer to decide. I’m a glass half-full type of guy so I say Mavado got murked and Drake ran off with Maliah to finally fulfill his Rihanna fantasy.

In the case of rap music videos, we haven’t really gotten a thought-provoking clip like this in a minute. Or maybe I’m reading too much into it (a.k.a Stanning). But even if it’s not, Drake’s video, has there ever been a clip that made you like a song more? —Rob Markman, The Deputy!

P.S. I have taken over XXL’s Official Twitter Account (@XXLStaff) for the entire week. Come check me out. Shouts to Pierzy!

  • katt

    the answer is YES.. yes it is better

  • 1love

    tha video dopee, tha song could be alot better ..but its not bad

  • yoprince

    who knew the video for this song would include guns and scary jamaicans?

    i was entirely skeptical reading this post, but yea, it does make the song… bearable, almost even likeable.

  • yoprince

    who knew the video for this song would include guns and scary jamaicans?

    i was entirely skeptical reading this post, but yea, it does make the song… bearable, almost even likable.

  • Sasori

    I like the song to begin with but the video made it that much better. Last thing i woulda pictured about this video is Drake going to Jamaica. Nice concept and story.

  • http://twitter.com/troylsmith Trizzy

    I really like this video, but to be honest, I actually LOVE the song. I liked it the moment he released it and, like “Love Lockdown,” I think some people will and won’t like it, but it is truly a fantastic song.

  • diamond

    that video is dope!
    that song is dope!
    that canadian is dope!

  • diamond

    the end…

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  • http://www.frassking.wordpress.com Frass King

    Yo I agree, I like the songs that Drake has been apart of since he came out but this track was not what I expected but being jamaican and then seeing how he shot the video there and with mavado, I was looking forward to it… After watching it he has solidified himself in jamaica… hot shit…

  • Frass King

    BTW I been in situations like this visiting jamaica and them loving the us money but unlike drake i have never liked a bitch that much to need one last visit… it is what it is but hey drake is a r&b dude so that’s how he like to play it…

  • Johnnyjuliano41

    yes , the vid is good , song is wack.

  • therealwayno

    Some of these comments are hilarious.

    Well played by Drake. I think he has a winner. Now can we get a remix with a nice 16 bars to drive it home?

  • CARTEL

    I didn’t care for the song when I heard it…it sounded like some heartbreak and 808 reject shit…but the video is one of those that makes you appreciate the song because of the visuals…the story made the song seem like it was actually important and it actually made sense…plus adding MOVADO and MALIAH’S ASS didnt hurt…

  • Guy Fawkes

    Back in the day the strength of video production was a big deal and would definately help to sell the song to me but nowadays the vdeo side of things will actually put me off a song rather then to pull me towards it. The only producer I will pay attention to now is Hype williams but there isn’t many rappers in the industry now who will cough up the green to pay him.

    Rappers need to leave videos out completely, just stick with making pop music instead.

  • Guy Fawkes

    Back in the day the strength of video production was a big deal and would definately help to sell the song to me but nowadays the video side of things will actually put me off a song rather then to pull me towards it. The only producer I will pay attention to is Hype williams but there aren’t many pop artists in the industry now who will cough up the green to pay him his just deserves.

    Rappers aka pop artists need to leave videos out completely, just stick with making pop music instead.

  • ff1one@yahoo.com

    This was an excellent video. It took the song to another level. Drake may not be your favorite rapper, but you gotta respect the rookies hustle and grind. He compare his hype to lebron james.

    Like Lebron, he can kill you lyrically (ie, as a deadly shooter) or assist you (ie, his r&b flavor). Nobody in the game has that type of talent.

    I just hope rap fans don’t box him in. hip hop is the best music genre because it allows an artist to be free, yet its the only genre that confines its artist and hold them to a standard.

  • http://myspace.com/kidpistol Kid Pistol

    The video is the only thing cool – a wack ass song is still wack. This isn’t what I was wanting to hear from a Kanye and Drake collabo.

  • http://www.bboycult.com $yk

    YO ROB:

    WHAT HAPPENED TO THE ‘OUTLAWS’ COMMENTS FAM?

  • http://makeitdowhatitdoaia.blogspot.com/ Ashley

    I totally agree with Stan,lol. It’s been a long time since we’ve seen a vid that makes such a bold statement. I mean, i liked the song when i first heard it, but it was just a song for me at that point. When i saw the video, suddenly the words told a story. They made you relive that time when you made the wrong decision in the pursuit of love, or did you? I mean it’s nothing new to any of us that love will make you do crazy things, get involved with crazy people, risk your life and your happiness for that chance. This was a definite banger! Good job Drake, big ups.

  • AVENGER XL

    Can you guys push drake on us any more? geez! The song was typical pop dribble that gives the illusion of a deeper meaning but keeping a shallow sound to engage the largest audience possible i.e. the pop dance kids/wanna be cool so bad set. The video is solid but it had better be solid with the power given this kid. I mean really this is the biggest effort so called hip-hop media has undertooked since crowining wayne the king of performing ghost written lyrics while sipping purp.

  • Avenger XL

    oh yeah! the video did take some liberties like saying Drake would go to a hood in jamrock of all places for some hot snatch rather than the hottness come to him LOL Also I guess he is embracing the crowd more now that he is singing more than flowing. I guess he listened to wacka flaka when he said lyrics don’t sell. First Thugnifiecent goes broke and now this DAMN DAMN DAMN!

  • http://www.bboycult.com $yk

    Has anyone noticed youngin’s big single has NOTHING to do with rap?

    • avenger xl

      Yep check my comment above. He knows teh only way he is going to get his handlers know if he comes in from the rap angle he will loose the nick/disney crowd and the LCD crowd. Not to mention the tween girls who think justin bevier is the second coming(note: there is one teen idol every generation).

      So this goes further to prove drake is a Totally fabricated industry construct. It a attempt by the industry to make cookie cutter rappers that can sell like the clones they create in other genres under the pop banner.

      • avenger xl

        whoops let me clean up that mess I typed above.

        Yep check my comment above. He knows the only way he is going to get his paper is to do this. His handlers know if he comes in from the rap angle he will loose the nick/disney crowd and the LCD crowd. Not to mention the tween girls who think justin bevier is the second coming(note: there is one teen idol every generation).

        So this goes further to prove drake is a Totally fabricated industry construct. It a attempt by the industry to make cookie cutter rappers that can sell like the clones they create in other genres under the pop banner.

  • http://www.basicallybloggin@blogspot.com Darkshade

    lol@ the cheffette comment… cracked me up. I think it does make the song better…

    • Rob Markman

      I knew SOMEONE had to get the Cheffette comment. lol

  • http://www.thedopegrl.blogspot.com tiara

    i liked the song from the beginning, but the video isnt what i expected and thats kinda what i like about it. Drake could have easily went with a sappy meet-a-girl-on-the-street and make-her-fall-in-love video. instead the video takes a typically sappy love song and give a dangerous and edgy vibe which makes it appealing to all.

    even tho his videos are kinda hit-or-miss, i applaud drake for refusing to give us just any ol’ vid. he goes the extra mile to give us something different.

    and to the person who said hip-hop should just stop doing videos…. are you kidding me? and miss out on this video renaissance? #cmonson thats nonsense

  • Hotel Frost

    Maybe for you the video made the song better; because you get to see the dick you riding. Can this half ass rapper/slash really not a good singer make a hit without auto tune carrying his ass.

  • Alyssa

    well, i absoluely love this song an thought the vieo made the song a whole lot better… i’m jamaican, and i love this video, the way the director uses our dialect, he doesn’t try to get us to speak so other people can understand.. he uses the jamaica that is a lifestyle to the majority of jamaicans [like myself]… i personally don’t live in cassave piece, but i love mavado to the death of it… some jamaicans don’t like this video, they say it “incriminates us” but why didn’t they say anything when the “welcome o jamrock” video was done? well, that song is powerful on its own, but i think ras kassa killed the video.. it was good.. both videos are good

  • truehiphopfan

    Yo this song and video are wack. Is this supposed to be hip-hop? Naw this is some other sh*t, ain’t real rap music. This song reminds me of Nelly’s Dilemma w/ Kelly Rowland. Soft beats and soft rhymes. Damn when is someone gonna diss this dude?

  • justhink

    luv drake video and song the first time i heard the song never thought it was drake thought it was someone new and i luved the beat for the get go my kind of groove

    a video that made a song sound better is like the beyonce “single ladies” err body loved it once the video gave it some flame.