The days it never rains but it pours

The TIs must have put out a memo: anyone and everyone who still wants to have a career on a major label needs to put out a new song this week.

How else to explain the fact that every time I’ve been able to stop scouring the Internets for pr0n long enough to check this site, to make sure it hasn’t gone out of business (i.e. like twice in the past 24 hours), there’s been a new, somewhat important rap song posted? And not just songs by the kind of people who probably would have put out a new song this week anyway, like any of the bums from the last three Freshman 10 issues. I’m talking dudes who could still get someone from a major label on the phone, if necessary, like Rawse, Shyne, and – to a lesser degree – Wale. Not to mention that new song by Big Boi, which hit the Internets either last week or the week before (I didn’t care enough to notice), or that new Drake video.

I’d suggest this had something to do with tax season, but I’m pretty sure that’s not how income taxes work. Major labels are well known to toss out doomed albums by has-beens like Nelly and Three 6 Mafia, and weed carriers, back when they still let weed carriers put out albums on major labels, just for tax purposes, but I’m pretty sure you have to do that by the end of the calendar year. That’s why so many rap albums are released in December. The big corporate rap albums, like the last umpteen Jay-Z albums, are released then to capitalize on the holiday shopping season, but the rest of that shit is just to make it seem like the label didn’t make any money that year. Otherwise, they could just leave that shit on the shelf forever – like that Diddy techno album, which has been pushed back for years, despite the fact that Diddy is ostensibly his own boss.

It could be that the financial departments at these labels have been running the numbers for the past few weeks and realizing that they can’t afford to wait until the end of the year to pull some shady business. What if the end of the year approaches, and there is no big Jay-Z album to balance out the money the TIs lost betting on Wale and his ilk? Jay-Z was one of the last sure things left in rap music, at least in terms of duping a significant amount of people to run out and cop anything with his name on it, and he’s now signed directly to his concert promoter. Off the top of my head, I’m at a loss for anyone the TIs could count on to drop a guaranteed blockbuster. All of those southern rappers are either in the joint, or on their way to the joint. Gucci Mane managed to get free long enough to record a major label album last year, plus umpteen mixtapes, and you see how well that did him. Lil Wayne could probably shit out an album between when he gets out in October and the end of this year, but who knows if it would be worth a shit. Lest we forget, he’s already 0 for 1 on the year.

That would explain the sudden emphasis on guys who’d normally seem like long shots. Normally, guys like Big Boi, Dr. Dre, and Shyne would sit on major label rosters for years without actually releasing anything. Shyne obviously didn’t have any choice in the matter, having spent the aughts in the joint, converting to Judaism, possibly for the purpose of avoiding being raped, or possibly to lessen the severity of said rape, if what they say about Jewish guys is true. Nullus. But there wasn’t anything keeping Big Boi and Dr. Dre from putting out new albums a long time ago, other than the fact that whatever worthwhile they had to contribute to hip-hop they already did several decades ago at this point, and both of them were probably a lot more reliant on talented collaborators than they’d like us to think. Essentially, they’re both valuable brand names without a whole lot behind them at this point – which is not to say that they definitely aren’t capable of putting out hits at this point. That remains to be seen.

In that sense, they’d probably be best off waiting until they came up with something that’s clearly worth a shit. Which is what I’m assuming has been Big Boi’s strategy. He’s been dropping a new, failed single from Sir Luscious Left Foot: OutKast’s Equivalent of Big Pooh every six months or so since back when I was in college, just waiting for someone to give a shit. It looks like the wait might be over though, regardless of how meh “Shutterbug” is. He’s on Def Jam now, and Def Jam – in the post Jay-Z era, at least -  is the one rap label that continues to crank out new rap albums at a healthy clip, regardless of how ill-advised they might be. (Wu-Massacre, anyone?) And I wouldn’t be surprised if 2010 is the year Detox – rap’s Chinese Democracy – finally hits stores. It was set to hit the Internets yesterday, along with the rest of the BS I’ve been rambling about at length. It didn’t, but now it kinda has to, right? If they weren’t so sure about it, they shouldn’t have named it, attached Jay-Z to it, so on and so forth. Now, if it does hit the ‘Nets like yesterday, people are gonna start to get suspicious.

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  • Tafigga

    Wu Massacre was the sh!t.

    • Jay Oh

      Wu Massacre was the short. 34 minutes or something?


    Im lookin for a handout from Nas to help me out.. its tuff out here

  • The Unknown

    Shutterbug was hard to me……….and not the type of hard Bol likes!

  • latino heat

    this site has gone down twice in the last 24 hours? uh oh, did Interscope decide XXL was expendable and pull the plug?

    and Lil Wayne is still a money maker for the TI’s. Rebirth went gold despite being a rock album and being bootlegged for 2 months before it’s actual release. in today’s market that is incredible. and as bad as that Young Money album sucked (i finally listened to it this weekend, it is HORRIBLE) it’s standing at 400,000 plus, and will probably hit gold too.

    • Decatur Dictator

      Man, that Young Money album really does blow. If I had paid for it, I would want my money back. Actually, I want some money back and I didn’t even buy it (like buy it).

  • beaver

    wu-massacre was dopee..butt mann it was real short..
    each song was less than 3mins long..except 4 our dreams i thinkk.. idkk it kinda seemed forced..any1 agree.?

    like my nigga jumpoff said..
    “FUCK record sales or who the machine markets best”

    wheress DOOM when i need himm..?????

    • Worley

      Wu-Massacre definitely feels forced. It has a couple of shining moments but I don’t want to hear any trite crime narratives from 40 year old men. Leave that to the youngens.

      “despite the fact that Diddy is ostensibly his own boss”

      That n!gga went a whole year without distribution after Arista dropped him. Can you imagine? It would be similar to the Juarez cartel (real bosses) not moving any product. Sean Combs is a straw man at best.

  • thoreauly77

    wu-massacre is nice. it would have been stronger had every song had all three on each, but it is still a solid album with hard beats and excellent rhymes, in fact, its some of meths best rhymes in quite some time.

  • The Decatur Dictator

    Big Boi music is solid man, but most of the gabage that hits the nets these days are “internet songs”, meaning they are meant to keep the artist in the public, on the radar of sorts. That Detox…yall can forget it. Dre will not release another album in this decade man. Maybe when he turns 50, he will release an “Unreleased- From the safe” of artist he produced then dropped from his label. Rakim, Stat Quo, Busta and Truth Hurts will finally get some shine from Dre. Until then, put in 2001 and be happy with that. No One’s checking for Detox no more man. We’ve been waiting for what 7-8 years now? How long does it take to replay Roger Troutmans old songs?

    • El Tico Loco

      Co tuda sign

      Even tho I think that’s the whole point of a detox, to take away the craving – Mission accomplished!

    • KL

      Nah Dre don’t loop sample anymore. He has Kon Artis from D12 produce all the Aftermath shit now and just slaps his name on it.

  • Lucy

    wu massacre was tooo nice
    but um whats with the jewish guys in jail reference

  • EmCDL

    As much as I want to cop that Wu-Massacre album, I just don’t feel like sitting thru an ishload of skits, I want the actual material.

    Why the hell is Diddy trying to release that album on a record label in the first place? Dude been in the business long enough, why don’t he just go independent and build his own damn record label??? He been in the game for this long, why you need someone to put clothes on your back and you a grown ass man is beyond me….

    • nas fan

      theres only 2 skits on the album. even tho its short, its worth buying if u like lyrical hip hop

  • Devi Gargon

    Is BOL the only blogger left!?!???!?


    bol shut the fuck up about big boi’s album he has not been trying to do it since you was in college.

  • fastflipper

    Big Boy suck hard

    Bol is right…he b.s. about a solo album for like 5 years

    for sure he gonna flop with a ridiculous name like that

    • nas fan

      5 years???? so what. look how long detox has been advertised 2 come out. every song big boi has put out in the last couple years has been good… except ringtone

  • fredMS

    that diddy mixtape, last train to paris, was better than anything he ever did outside of the late great notorious one.

    • KL

      But that’s like saying you like one of Cassidy’s AIDS lesions more than the others.

  • nicholasdelorejo

    The music execs are pushing for the release of Detox is because their tired of the procrastinating bullshit Dre has in releasing an album that is likely to sell well. Take last year for instance, both Jay and Em a considerable amount of effort in their last albums and they still were outsold by a fugly british woman who’s album was a bunch of covers. Not saying Jay and Em would have sold more, but just think of the amount of effort Dre has wasted on making an album that would’ve sold well a few years back. That Black Eyed Peas album was God-awful and continues to sell well. A terrible Detox might have sold well when the demand for it was high. But now people don’t care about Dre’s relevance in music let alone a classic album.

    Plus who can he collaborate with other than Jay, Em, and 50? You can probably say the artists on Aftermath (if there are any present) but if Dre didn’t feel confident to release a single let alone album by them then what are the chances that they’ll be featured on an album Dre claims to have postpone releasing in order to make it a classic. If Dre does release Detox expect collaborations from Drake, Cudi, maybe Kanye, and hell even Ross. Because those are roughly the only artists worth a shit now. Snoop and Game are the only westcoast rappers Dre would collaborate with but that’s it.

  • Mirce de Moz

    Dre and 50 and all yall not-so-relevant-right now-rappers need come to Africa (Mozambique) for beats man. Dont sleep!

  • gaddic

    I agree that Detox’s craving is drying up
    The hype isn’t there like it was years a back
    The music business is pretty funny though
    A hot single and powerful promotion from Interscope could do wonders

    I wonder what y’all detractors and pessimistic bloggers gonna say when Detox turns out to be a classic?
    Can’t wait
    niggas did the same hating back in 1998 b4 chronic 2001!!!!

  • RudNare

    “Shyne obviously didn’t have any choice in the matter, having spent the aughts in the joint, converting to Judaism, possibly for the purpose of avoiding being raped, or possibly to lessen the severity of said rape, if what they say about Jewish guys is true.”

    HaHaHaHaHa…Iyuuu! *catching-breath* :)

  • P. Harris

    “He’s been dropping a new, failed single from Sir Luscious Left Foot: OutKast’s Equivalent of Big Pooh every six months or so since back when I was in college, just waiting for someone to give a shit.”

    Fuggin Hilarious!!!