How a resurrection really feels

Just as I was suggesting that the Game should focus on putting out a song someone might actually like, rather than putting out a song that’s 20 minutes long, and putting out a mixtape that looks like it would be painful to sit through, thus defeating the purpose of putting out a mixtape in the first place, Eminem puts out a song that someone might actually like.

I’d suggest that Eminem read my blog, but he doesn’t seem like the kind of guy that spends a lot of time on the Internets. In fact, I’m not sure what the fuck he does in the lengthy periods in between when he actually releases music. But I notice that unlike every other rapper there ever was, he never seems to be on Twitter, hollering at fat chicks, trying to browbeat random kids into RTing a link to his latest freestyle and what have you. He only joined right when it was time to promote Relapse, and he’s hardly used it very much since. There was an update a couple of weeks ago, when he wanted us to think that Relapse 2 had been canceled (rather than just renamed), and a couple more, to announce the new title, and the name of the new single, which is supposedly set to premiere on Shade 45 tomorrow morning. For all we know, some random kid from Interscope could be posting that shit. The RZA, for example, doesn’t operate his Twitter, the only source of the recent news the he and the GZA are working on Liquid Swords 2, for release this fall. (Aging hater that I am, I’ve still got my fingers crossed.)

Which begs the question: is this all part of Eminem’s plan to make himself scarce, for marketing purposes, or is he just not very tech savvy. He seems too smart (because he’s white, natch) + obsessed with pr0n and various other aspects of pop culture, to the extent that all other pop culture these days doesn’t overlap with pr0n, to not be plugged in, so I’m gonna have to assume this is part of his plan. Rather than beating us about the head and shoulders for months and months with bullshit freestyles and mixtapes, YouTube videos, and whatever else might get posted on the Nah Rights of the world, he’s gonna drop one amazing (at least on a technical level) freestyle, then the single’s gonna drop two days later, then probably a video, and then the album.

The silly marketing campaign that led up to the release of Relapse, and the mild commercial disappointment that ultimately greeted that album may have also played a role in this new tack. Remember that dumbass Relapse website that some chinaman probably got paid a small fortune to make? Remember that video for “3 AM” that premiered on motherfucking Skinemax, which must have caused a number of people to have to check to see if they even got Skinemax? (Nothing against Skinemax, which obviously played an important role in my adolescence. Shout out to Shannon Tweed.) Did that XXL cover where he was dressed up as The Punisher also have to do with Relapse? I may have stepped on some toes the other day when I questioned how Dream and Fabolous cover came to be, so I’m not gonna say whether I thought that Eminem cover was gay. You’ll just have to use your imagination. Nullus.

The thing is, Em may have been cashing in on the goodwill and brand cachet built up during his early oughts heyday. Companies were probably lining up to Black Eyed Peas-style joint marketing ventures with him. That may have even been the main reason Relapse hit the streets when it did – just like how I suspect that the real impetus for Detox finally seeing the light of day, if it does, was the prospect of creating that many more opportunities to promote those ridonkulously overpriced (and hence profitable as shit) Beats by Dr. Dre headphones. But that was back when the last Eminem album, the godawful, Encore, had gone 4x platinum, and the one before that, which was actually worth listening to, sold twice as much. Relapse only went platinum once over, and worse, didn’t include any songs that would fit particularly well in a cell phone commercial. Em might not be able to launch a Relapse-style shill campaign now if he wanted to. It’s B.o.B.’s turn. Roffle.

Not that I’m complaining. Everything I’ve heard about Recovery so far suggests to me that he’s dropped the gimmicky marketing bullshit in favor of focusing on making great music. I’m genuinely psyched.

  • http://www.mikestreezy.com Mike Streezy

    Definitely excited about the new music. Its good to see some skills making moves up the charts right now with B.O.B. and Em getting good comments. MAybe theres gonna be a turnaround to decent quality lyricism and concepts.

    • Wompus

      Weird. Em sounds like Sage Francis on this new single.

  • tommy gunz

    hoes on my dick cuz i dress like christ

  • sealsaa

    I don’t know. Despite all signs to the contrary, i’m still expecting him to release the requisite cheesy, pop culture-laden single, complete with one of his signature beats(which I don’t care for).

    I hope he maintains his reclusiveness, lest we have a white Jay-Z to contend with.

    • RedBlue

      Em is not gonna drop a cheesy pop single this time around.He said he wont go that route again.So i think “Not Afraid” is a serious song,it will drop tomorrow

    • valdez

      honestly, i think eminem is a waste of talent. all that lyrical ability wasted on sick, demented, not to mention ,MEANINGLESS subject matter and u lame ass fools (see: em stans) still go for everytime.

      yeah, the boy is nice, but at the end of the day HE DOES NOT MAKE GOOD MUSIC, PERIOD. em is only good for shock value and literally that is all. who the fuck wants to listen to em’s gay ass music, say after a long, hard day’s work?? the more yall listen to his shit and think it’s acceptable, the more mentally and psychologically fucked the fuck up u em stan retards will become.

      how u love that??

  • Lunatikstwocents

    wow Bol’s Psyched about a rap album, thats something you dont see often

  • http://www.bboycult.com $yk

    @ General

    nahright.com/news/2010/04/28/
    game-feat-justin-timberlake-
    pharrell-aint-no-doubt-about-it-cdq/

    ^ Game mite be in big trouble if that Em song is any good.

    • Capital G

      That Game track is fuckin garbage! I seriously hoped I was gonna go deaf to ease the pain that song caused my eardrums. I downloaded the Red Room mixtape (or whatever the fuck it’s called) is that even worth listening to?

    • General

      @Syk

      Ha. I don’t know about that new Game single other than to say that it definetly didn’t jump out as being hot right away. Maybe it will get the push and grow on people, but as I said yesterday, it is looking more and more like Game is about to get his CD pushed way way way back…

      As far as Em, lets wait until we hear the single (not really excited with his chose of producer for the first single), but it is looking like he is going in a completely opposite direction from his last CD…

      • Will E. Will

        I hope he does, cus the rapping in “an accent, talkin about the devil, death, killing, horror film type ish, while sounding super homo, and mentioning dicks and cocks and rectums every minute and a half” aint cuttin it. I hope he gets back to his roots. Since him and Royce peaced it up maybe he can help EM out with that and bring that gutter Detroit shit back to the forefront.

        • http://www.bboycult.com $yk

          @ Cap

          Word is bond I listened to it again 2nite and cut it off to pop in ‘Salute Pt.2′. And I usually like to hear Game rhyme.

          @ all

          Em’s single will tell all, I guess we will see very soon. Look forward to building with y’all on it, got a swisher ready for this occasion!

          Commission!!!

        • Capital G

          “Now everyone on Earth want to rap” – Rest in peace Guru. Good call $yk, M.O.P. was fuckin dope.

        • valdez

          cosign will e. will

  • http://www.emcdl.com EmCDL

    I bet Dr. Dre is just gonna drop Detox right out of the blue with no promotion nor marketing, just got this gut feeling about it…

    • opm509

      co-sing that now that im thinkin bout it aint that what he did wit 2001? i remember that shit he dropped the video then i waited and i didnt even find out it came out till ma boy told me he copped it

  • Anonymous

    trustfund marley greatest neme ever.

  • sealsaa

    I bet Dr. Dre is just gonna drop Detox right out of the blue with no promotion nor marketing, just got this gut feeling about it…

    ^^^^^^^^^
    All this hype for an album full of ghost-written material. *Jordan shrug*

    Not trying to shit on anyone’s parade, just saying. Hell, even on the production side, when’s the last time Dre dropped a beat that grabbed people’s attention?

    • valdez

      selseaa, u on fire 2day man. co-sign!!

  • these posts are racist

    Byron,

    Em’s freestyle is dope on a technical and substantive level, do you disagree?

  • these posts are racist

    Prediction:

    Em’s single will be fire, flame…amazing. It has to be. The freestyle dropped yesterday is amazing, there’s no way he can follow that with a wack/poppy single. The second single will be wack and poppy, but the one tomorrow…look out, fire…repeat status, bet money (as we used to say in the 90′s.)

  • these posts are racist

    Prediction:

    Em’s single will be fire, flame…amazing. It has to be. The freestyle dropped yesterday is amazing, there’s no way he can follow that with a wack/poppy single. The second single will be wack and poppy, but the one tomorrow…look out, fire…repeat status, bet money (as we used to say in the 90′s.).

    • Hanch

      Finally Tpar we agree on something!

  • RudNare

    ‘Everyone has a bad week! *grins* & I can see that the force has left U this week *grins-again* but anyways, hope it comes back pretty soon… We need the laughter Bols, the laughter!’ :)

  • oskamadison

    Yo, never mind Em, did he reallyy something about Liquid Swords 2?!! With all RZA production?? You know that’s going to be fire ’cause GZA will tell ‘ol boy “Yo, that’s wack” in a second. Word, something else to look forward to.