Wale runs afoul of black women

People need to understand that when you make a video, you’re making an image, an image that you want to use to sell your music. – Joy Daily, who possesses a certain flair for the obvious

I thought Wale would be the hipster rapper who beat the odds, not so much in the sense that he would have a successful career, but in the sense that, rather than his career imploding all of a sudden, in a ridonkulous, embarrassing PR clusterfuck, like his fellow XXL Freshman 10 Asher Roth and Charles Hamilton, it would just kinda gradually fade away over time, due to lack of interest. Clearly, I was mistaken.

The other day, I was reading a post on one of these angry black women blogs about John Mayer, and it mentioned a controversy having to do with Wale. I didn’t even realize there was a controversy having to do with Wale, but apparently Wale made the mistake of releasing a video, for the song “Pretty Girls,” without enough dark skinted black women in it. You’ll recall that there was a similar problem last year with Drake’s “Best I Ever Had,” i.e. the best video evar. So I cued up the new Wale video, expecting to spend with it the same kind of quality time I spent with the Drake video, but come to find out there were a few dark skinted chicks in it. There was even a fat chick. I think the issue had less to do with the exclusion of dark skinted black chicks than the fact that he would even include any light skinted women in it. I went over the video a few times, just in case, but I don’t recall seeing any white women. There was one broad who kinda looked like St. Vincent, but she looked like she might be halfrican American. At any rate, angry black women are none too pleased. There’s even talk of a boycott. As if.

Up until this point, the closest there had been to a controversy involving Wale was the fact that he’s not really from the ghetto. He’d given this interview to the Smoking Section in which he talked about how awful an area he was from. My boy Shabooty, who went to high school with him, read it and had to call BS. I consulted the Google re: the high school they went to, and the first thing that came up was a picture of eight to ten white chicks who looked like they’d been sprung from the depths of my subconscious. I wish I’d saved it for posterity, both for the sake of journalism and for… my own personal amusement. I checked just now, and I see it’s been replaced by a picture of the school covered with snow. As if we don’t know DC has been inundated with snow. Maybe they’ll put it back once the weather gets nicer. (I probably shouldn’t email the principal about this, should I?)

To his credit, I think the question they asked him was something along the lines of, “What was the ghetto you’re from like?” Not, “Are you from the ghetto?” or “How was your upbringing?” The Smoking Section is run by liberal, well-meaning white people who assume that all black people – even if they’re African, which isn’t black per se – are born and raised in awful ghettos. How was Wale supposed to respond? If there’s one thing that the failure of Attention Deficit has taught us, it’s that Wale is a people pleaser: he finds out who the lowest common denominator wants him to be, and he tries as best he can to become that.

Which brings us to his current predicament.

Interscope probably would have dropped Wale like a bad habit, after Attention Deficit did Little Brother numbers, if it wasn’t for his ability to follow orders. Those songs he did with Gucci Mane and Lady Gaga just made him look desperate, but who knows? One of these days they might finally trick people into liking him. Lil Wayne was around for like 10 years before hip-hop reached a point where he could be considered one of the best artists. So, the TIs decided to double down on Wale. But this time, instead of focusing on hipsters, who are known for not liking things created specifically for them, they decided to focus on black women. You can probably see where this is headed…

I knew something was up a few weeks ago, when I saw that Wale was writing a relationships column for Necole Bitchie. Obviously, this wasn’t a matter of Wale realizing he was a veritable fount of relationship advice, and deciding to share it with the women who read Necole Bitchie, who I’m sure could use it. As a guy, you pretty much don’t want your name to be mentioned anywhere on Necole Bitchie, let alone to be on staff there. Plus, I’ve heard rumors of Necole Bitchie being contracted by major labels to act as a beard for suspect artists. I wasn’t sure if I should believe it, or if she just happened to be good friends with Trey Songz, but once I saw she’d given a platform to Wale, of all people, it all started making sense. She must be the ones the TIs call when they’ve got a black male artist with an image problem. I’m not hating, mind you. I’m just jealous. I want to be the one the TIs call when they realize it’s easier to get Amanda Bynes a black boyfriend than to keep her on a treadmill. Fuck a Kid Cudi. He’s probably not even straight. No homo.

  • sealsaa

    “I was reading a post on one of these angry black women blogs”

    Must’ve been SandraRose. She puts more attention into demonizing Chris Brown than I put into my work everyday.

    As for black women complaining about trivial bullshit, here’s hoping that some rapper is brazen enough to make a video full of assless white girls with good hair, just to spite them.

    • NotoriousAGC

      Didn’t snoop Dogg already do this on his video for Malice in Wonderland for “gangsta luv” NONE of those girls got ass…

  • sealsaa

    ^As for said rapper, my money’s on Cam’ron.

    • latino heat

      @ Sealsaa

      somebody already has. don’t you remember the BET Uncut classic, White Girls by Mighty Casey?

  • hate

    nah cam’s not gay. all them harlem cats is flamboyant like that. he ain’t gay though. just crazy.

    i never would of picked wale for a fruit, but there’s been so many countless rumors and now that byrons on the case claimin he is, i’ll believe it.

    bol has good intuition with these types of things.(no homo?)

  • sealsaa

    I wasn’t suggesting that he was gay. I was saying that he would do some ignorant shit like packing a video full of white video ho’s just to spite salty black chicks like Joy Daily, and god bless him for it.

  • http://www.djtrackstar.com Trackstar the DJ

    Though I know better than to refute anything Bol says as if folks take it serious…

    “The Smoking Section is run by liberal, well-meaning white people who assume”
    ^
    that’s patently false.

    Otherwise excellent insight as usual lol…

  • tommy gunz

    john mayer = realest nigga alive

    • The Spaniard

      Indeed.

  • http://www.bboycult.com $yk!

    “Interscope probably would have dropped Wale like a bad habit, after Attention Deficit did Little Brother numbers,”

    “One of these days they might finally trick people into liking him”

    “She must be the ones the TIs call when they’ve got a black male artist with an image problem”

    ^

  • chillin mayne

    people have too much time to whine about subjects that dont matter, especially females…thats what this boils down to… how can we get all the females thats mad bout not enough dark skinned broads in a video to do somethin productive??..bol i think you should expand on this

  • http://www.smokingsection.net John Gotty™

    Wait.

    I’m white?

    I’ll need my credit score to improve this very instant.

    I’ll give you a pass since you just called Necole “a beard” lmao.

    I think Sandra Rose gets bread from the KKK.

  • latino heat

    damn Bol, i’ve never seen a post from you this late in the day. i guess you realized if your gonna diss a Interscope artist you better do it after Vanessa and the rest of the staff have gone home for the day. this post will no doubt be gone by the time i wake up in the morning.

  • caino

    Another classic man!!

    ”I’m not hating, mind you. I’m just jealous. I want to be the one the TIs call when they realize it’s easier to get Amanda Bynes a black boyfriend than to keep her on a treadmill. ”

    ^^^ this! lol

  • Blogola

    I see toooo much Ciara on Necole Bitchie, she even gets more shine then Rihanna’s forehead on there. It’s all tooo suspect.
    Blogola

  • BA

    Firstly, Wale is actually a good rapper… His cd is fire.. Did you even listen to Attention Deficit? it was much better than 95% of the trash that came out this year…. Maybe XXL will do more blogs on how great Gucci Trash is ha!

    • valdez

      ^^
      this.

  • Msinterpret

    Wale has never written a relationship column for Necole’s site. He writes a relationship column for Honey Magazine. You really should get your facts straight.

    • sobadd

      Cosign with Msinterpret.

      “Wale has never written a relationship column for Necole’s site. He writes a relationship column for Honey Magazine. You really should get your facts straight.”

      I hope u don’t call yourself a journalist. The facts were right in your face and you still got it wrong… I guess it doesn’t take much to be a blogger….

  • Anonymous

    WALE is the truth.

  • B. Suga

    You sound like a hater. Why is Necole’s name allhrough an article about Wale? Especially when he writes for Honey Magazine, which has nothing to do with Necole Bitchie.com. Seems like someone has a hard on for NB. H*smdh* If you have an issue wzqNB, Wale or Trey, address that. Stop tryna be slick. Because you fail miserably.

  • nicholasdelorejo

    To me I can understand why black women can be upset about this. Rappers tend to put light skinted chicks on their videos yet they never tell their listeners that these are the only chicks they want (No John Mayer). But to me I think jumping on Wale is futile. Let’s be honest: women in general aren’t too concerned about Wale or his music. Dude looks like that guy at the barbershop who can cut hair yet has a big ass bush growing all over his face. I don’t think girls give him that much play sexually let alone musically. Also Wale is only slightly more relevant (as far as mainstream music) to hip-hop now than J. cole. Only difference is that he represents the new friendly negro rap that along with Drake, Cudi, and B.O.B. And for the record I like Wale and the other rappers as well as copped Atten. Deficit.

  • Dave D

    @ B.Suga Hi Necole. We all know Necole is an ass kisser. She always wanted to be in the spotlight. That don’t take much to figure that out. She sold out a long time ago and now tries to act too good for her fellow bloggers. She’ll always be a hoodrat to us in the DMV. She so busy trying to be all cooed up with celebrity and pseudo celebrity folks that she disses her own sister. What a shame.

  • NotoriousAGC

    i.like.black.women.
    their.booty.is.my.wonderland.
    :)

  • Pingback: Sex, Love and Go Go; Wale is Loves Agent « OMGitsHer

  • Mr. Flocka Mane

    lololol

    This article is a turd that rolled in a pile of vomit in the sun. Seriously it’s that bad.

    Do people really get payed for blogging and transforming their brain feces into paragraphs?

    This article is just oozing with bias and hate on what you think would be an objective topic.

    Try again failboy.

  • Anonymous

    Wale’s album was sick…its GOOD MUSIC…that is what people should be focusing on beats, hooks, lyrics and so what if he is a peoples person?…u have to be a peoples person in order to sell records…if u can keep dat balance without selling out u good…and so what if he’s blogging? every damn rapper has a side-hustle and plus if that raises people’s awareness of who he is…I think someone’s just mad at the fact that Wale aint ur average former dope boy rapper, who grew up in a ghetto where people got shot over stealing a grain of rice…rapping about how he hustling that crack cocaine that he probably only saw people do but never actually did (ahem lil wayne ahem ahem)

  • Streetman08

    This has to be the one of the worst article’s I’ve ever read. You have to understand that Pretty Girls was paid for by the label & not him. Wale didn’t pick any of those girls to be in the video. The director “Chris Robinson” did. So if anything you shouldn’t be coming at Wale for that. He didn’t really have nothing to do with the casting. It’s obviously clear that whoever wrote this article is a “hater”….I believe that XXL might be (might I say) “bias”…but that’s my opinion.

  • musicguru6

    i agree with @streetman08. bol seems like a mad hater of anything remotely positive. I dont know why bol like that trap music which he knows nothing about that life style. the closest bol gets is watch scarface or american gangster.

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