“The game needs change and I’m the muthafuckin’ cashier,” Drake, “Successful”
I don’t mean to give away the secrets on what I’m working on, but imagine going to company X, who cuts a check to have Drake be a spokesperson for the brand, then pays to create a music video that features and can also be cut into a commercial for company X that’s shown on TV to millions of people thousands of times. To top it off, the consumer has to go to Drake’s website to get the entire song (or mixtape/album) for free, where before they download they’re forced to watch that 30 second music video/advertisement about the product.
Makes too much sense, right?
Not only would Drake be getting the upfront check and huge promotions blowing him up even more, but also getting paid for advertising on his site each time someone downloads his music (which is free to consumers). In the event it went nowhere, company X isn’t committed to wasting a ton of money, and if successful, Drake is making more money than he could imagine. Immediately, if successful, this changes the entire model of the music business. This is just one of millions of potential opportunities to monetize music, which I get into in a different blog entry altogether, but by now you get the picture on what I think Drake could have done.
Now, don’t get it twisted, Drake still has the opportunity to be wildly successful (not to say he isn’t already), and I love my people at Universal-Motown (hi, Sylvia!) and VERY few people could even try what I speak on, but this is an atypical situation where history could have been made.
In this marketplace, especially where the economy is, Drake went the 100-percent safe route, and at the end of the day, did what he felt was best for him. Maybe I’m looking too much into it and the rebel side of me just wants to see something new shake up everything, but I really think Drake could have revolutionized the music game, and to some extent, the entertainment and advertising industries. For someone with so much against him yet was able to do it all himself to just drop the ball at the buzzer disappoints me. I just think of what could have been.
“And Sylvia be tellin’ Tez damn, Drake, fly,” Drake, “Say What’s Real”
On June 28th, 2009, Drake announced he had signed a record deal officially, with Universal Motown. Someone else will have the opportunity soon to do it 100-percent independently without a major. I just hope they see it, understand it, and take it to revolutionize and revitalize this business we call music.