Instead of continuing the independent domination on his own, Drake went the typical way of going label to label in a bidding war against each other trying to get the most money. In this day and age I don’t see the advantage in signing to a label after you’ve done it all entirely independently yourself.
Labels have the tendency to often get in the way, slow things down, and make the wrong choices (as we so often see). Putting myself in Drake’s shoes, I totally understand the concept of getting money from the labels to fund my project/wallet and the comfort of going the traditional way and not taking the risks associated with trying something new, but for someone who is “so far gone” with what he’s done and accomplished on his own, don’t stop at third base.
Easier said then done, right?
Not necessarily. With the level of success Drake had independently, the features he had coming up with major artists, his clean-cut image, and everything else going on, he could have violently tipped the entire music industry upside-down and revolutionized the concept for others artists, both new and old, to follow, all while owning 100-percent of everything he did and building and owning his business exclusively on his own. Sprite even tapped him for a Super Bowl commercial that featured a song he did under the Interscope umbrella, not his own label (“Forever” is from the More Than A Game Soundtrack).