It’s A Beautiful Thing Being R.A. the Rugged Man
A lot of people look at me like “Rugged Man’s skill level is too high to be where he’s at’. It’s sad that he’s not more known. He should be huge.” But here’s the thing, this is the path that I’ve chosen to take, to never conform and to never make my music more for the masses than the actual heads.
I’m not some no name rapper who can’t get a deal so I’m rebelling against the labels. No, I’ve signed big money deals with several different major labels from Jive, to Priority to Capitol and I have big offers I refused from almost every label you can name from Sony to Warner to Def Jam and the list goes on. I had 15 years of opportunities to go the commercial route and those opportunities are continuing to come my way. But as an artist I am the happiest ever, doing what the fuck I love doing, the way I wanna do it.
I’d rather not make music at all than have a bunch of clueless, culture murdering suit and ties guiding my career. That’s why I was so unhappy in the past being locked into those situations.
My story is not a sad one. From what I came from, my career is an amazing success story. I feel blessed everyday for the tools/skills God has given me for hip-hop; artistically I feel that I’m one of the true greats at what I do. Trust me, it’s a beautiful thing being R.A. the Rugged Man.
Most of the responses from the XXL readers so far have shown love/respect but I seen some hating, saying shit like “Rugged Man, you aint gunna sell no real units on your new album Legendary Classics Vol. 1, you aint shit..”
Well, Let me explain how things work. Yes, our records don’t always have proper awareness because these are self-financed projects and we can’t spend the type of money on advertising/brainwashing that big corporations spend. But here’s the math; my last record Die, Rugged Man, Die cost under $5 grand to make and generated close to $400 grand worldwide.
Obviously if a company is spending millions of dollars promoting their artist, there is going to be awareness and more demand for that product that week than mine, but labels are only interested in first week sales then they spit the artist to the curb and move to the next.
When we do records, we self-finance and spend minimum in promotions and in the process we make our money back 100 times over. You can’t beat that. And we never have to conform to not one radio programmer or pussy ass record exec, plus if your music is your own, shouldn’t you own’ it? I own everything I ever made after I left the labels forever.
Hold up let me stop and give my new album a quick plug. Here’s another joint off the Legendary Classics, Vol. 1, if you ain’t heard this one when it first dropped here’s your chance. The flows and lyrics are sick…
I’m an old school head, boy. I said “pamphlets from the 80’s – Library: Lies Buried, TV: Tell lies visually, Kid you with me?” Ha! I brought it back on some 5 Percenters whoopin’ ya ass for not knowing today’s mathematics shit.
Anyway, back to the topic, other folks who think I’m doing such a poor job getting my word out, your stupid ass is sitting here reading about me as we speak, so I must be doing something right…
Enough, now let me get on with the regular blogging:
We had a little album release jump off last night at BOB BAR in NYC with DJ Ready Cee on the wheels, my man was killing it, playing all the classics, from Rakim and Whodini to Guy and Evelyn “Champagne” King. He knows I’m a sucker for that nostalgic shit and he kept it real old school/True School for me…
Shout to my boy, 300 pound publicist Richie Abbott always doing it big. The only PR cat that sparred six rounds with James “Lights Out” Toney and beats dudes’ asses in the back of L.A. burger joints at 2 in the morning. He used to rep me when I was on Priority Records. He came out last night too.
It was a good atmosphere. I just chilled in the back with a couple tables of sexy B-movie actresses, a hot female porn photographer, And a couple gorgeous female singers, just living the life. I didn’t post up where the party was at cuz I didn’t want none of you ugly-ass XXL Internet nerds showing up to my shit. Sorry.
Random Shit I’m Looking forward to
1) Pacman vs. Cotto: Gauranteed to be a great fight with those two all action fighters.It wont be no Floyd Mayweather running from a guy half his size bullshit. Also can’t wait to see the rest of the 168 lb Super Middleweight Tournament on Showtime. Don’t be fooled by the lack of media coverage the sport of Boxing is phenominal right now.
2) Also looking forward to this Big L documentary being filmed. I walked out my building to get something to eat and they were filming at the Big L memorial on 140th a Lenox. They noticed me and asked me to do a quick interview for it. Man, I was happy to do it. Big L was fuckin’ tremendous with them lyrics.
The one and only
R.A. the RUGGED MAN