Who really owns the new Vibe?

Crap, it looks like Vibe won’t be gone for good.

Yesterday, there was a rumor on RapPravda that someone might be trying to buy the Vibe name and bring it back as a website, and today it’s being widely reported that some company did in fact buy Vibe, and that a new Vibe site could be back online by the end of the week. What’s more, they’re gonna start publishing a quarterly print version of Vibe by the end of the year, and it could be back monthly in a couple of years. Oh noes!

Even though it could suck like the new Source, I’m assuming this isn’t a matter of some black guy with a shedload of money trying to cop his own magazine, for vanity purposes, like when that Mexican was trying to cop the New York Times. Otherwise, why let it go completely go out of business and then try to bring it back as a website, as if that was a good idea, when you could have just as easily put your bid in back when it was announced that they couldn’t get anyone to advertise in Vibe other that the US Army and Luster’s Pink Oil Moisturizer.

If I would have been thinking, I would have called the Vibe offices and taken out an ad for my own site. I wouldn’t have given them any more than $100 (not that I could, if I wanted to), but that should have been all it would take. How in the fuck were they gonna turn down money, when they were a mere matter of weeks from going out of business. It could be that they had some policy against running ads from competing media organizations, in which case maybe I would have turned it into a personal. I’m sure a lot of the girls who read Vibe would have been impressed that I could afford my own full-page ad.

But I digress.

A few black guys who worked at Vibe at some point or another have been named the new management regime, but I wouldn’t be surprised if they’re just nominal figureheads. There’s a press release I saw a few hours ago that lists the names of the companies that own Vibe now, and I’m assuming they’re somehow ultimately owned by either the Chinese, or Arabs, who have enough money to just randomly buy American media institutions. I read just the other day that the Chinese bought the Onion, which was having business problems. This could very well be the same chinamen.

The dead giveaway is the fact that they plan on having the site back online so soon, despite the fact that hardly anyone works there. In the same article where it says they’re trying to have the site back online by the end of the week, it says that any of the poor bastards who worked for the old Vibe are invited to apply for a position with the new Vibe. So apparently, they plan on hiring a buncha people and having them crank something out by Friday, which is, like, a 48 hour turnaround. That’s the kind of efficiency usually reserved for cranking out Michael Jackson tribute t-shirts and the like – which lends credence to my theory that the Chinese might be involved.

In fact, it could be that the black guys in charge were the former Vibe employees they were looking to employ, and the content is being cranked out as we speak by a room full of slaves over in Hong Kong. We’ll know for certain Friday, if the content is riddled with grammatical errors, as if it was from AllHipHop, and there’s a story about Night Ranger, for no apparent reason. Mark my words.

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  • http://Pierzy11@gmail.com Pierzy

    Well, most of America is in debt to China, so why not Vibe?

    Maybe Quincy should have bought it back. Or Benzino…he has experience. Ha.

  • http://myspace.com/federalranga Federal Ranga


    What up, P? Thanks for the view… tha’s why I told niggaz you co-produced my shit… Haha!! Leave it to the Chinese to always try to bring back dead shit. Wow, don’t ya just love how communists LOVE to beat the shit outta dead horses?

    youtube.com/federalranga Episode 5 is up!!!

    • Jamal7Mile

      Happy belated b-day, Fed! You gotta be blessed twice to be born on 8/11, lol!!

      • http://myspace.com/federalranga Federal Ranga

        @ J7…

        Sorry, bruh… my birthday is 9/11, not 8/11… but don’t worry, we still gotta solid month to prepare!

        Commission!!! youtube.com/federalranga
        New Vlog Up!!!

  • http://www.jamal7mile.blogspot.com Jamal7Mile

    What up Bol?

    I know that I heard Quincy Jones say that he would save the online version of Vibe. I haven’t seen any press releases yet, but I’m willing to bet that Mr. Jones bought at least some of his shares back.

    I thought I was the only one on the board who knew what TheOnion.com was. They’re in trouble? They never should’ve let Chang go. Taste-testers just ain’t the same.

    • dronkmunk

      The Onion was not bought by the Chinese. It was jokes.

      • yoprince


        but that’s funny, the onion was the first thing that popped in my head when i read the title..

        those articles they had going for a little while were comedy

  • Jhon da Analyst

    Fuck Vibe magazine…………

  • $ykotic

    Nice to know. But I ain’t interested in VIBE.

    Always appreciate the information though.

  • http://tonygrandsblogspot.com Tony Grands

    I don’t see how it can suck any less if it goes straight to website.

    In nothing else, the comments section will be riddled hatred, which could send the “writers” in a deep depression, or some cyber-douche will just keep crashing it like Twitter. That would be hilarious.

    I’m good. Vibe is like a babymomma periodical. Been there, done that, had my moment of pleasure, & now I’ll spend the rest of my life hearing people talk about it & detest the fact that it won’t die in an airplane crash already.

  • Master Cheef

    bol, in that budden and raekwon news thread, did you catch the name of the dude who founded rock the bells tour: “chang weisberg”

    sounds like a chinese jew to me

  • Vakuru Chaivo

    Word of caution: underestimate the chinaman’s business game at your own peril!

    • HNIC

      I think I read that before, on the piece of paper that I pulled from my Fortune Cookie. (Ha!)

  • Jericho

    3 things:

    1. You wanted to take out an ad on Vibe. Do you really want to appeal to the Vibe demographic?

    2. Is it a smart idea to bring back the same editorial staff that led to Vibe going bust in the first place?

    3. The Chinese are neither tall nor Israeli. Is this the beginning of the end for the real TIs?

    • http://tonygrands.blogspot.com Tony Grands

      C[hinese] J[ew] >> T[all] I[sraeli]

      Word to Master Cheef…

      • Master CHeef

        lethal combination aint it, Grands?

        CJ is to calculating and controlling as an irish hispanic is to temper

  • OG Matt Herbz

    Bol, nobody gives a fuck about Vibe.

    Just tell us when some Chinese bitches are gonna start blogging for XXLmag.com

    Know your role, Bol.

    –OG Matt Herbz–

  • Mutada al sader the king

    Yo. Vibe was pretty dope during its hey dey. The Jodeci/Devante interview, the Pac stuff, them niggaz had some dope shit. Its not like the music industry has produced many interesting artists to write about over the last 7-8 years anyway. lol


    new Vibe? who liked old vibe?

  • geico lizard

    “and the content is being cranked out as we speak by a room full of slaves over in Hong Kong.”

    So Vibe is made the same way american cartoons are made? Tell those little asian kids to hurry up with season 3 of the Boondocks or they wont get their 25 cent raise this year.


    • latino heat

      co-sign Geico Lizard. i just Googled the Boondocks last night to make sure they weren’t canceled. they said early 2010. we demand season 3 now!

  • Phillmatic

    You’re right about Allhiphop’s grammar. It’s fucking awful. As if it were staffed entirely by retards.

  • hun hao

    risten, dude. china is cool. i have loof over head and plenty of flied lice to eat. i rove it. gotta lun. talk to rater.

  • AvengerXL

    I can see why someone would buy it. It is an established brand and if you switch to a quarterly situation on some fader/Wax poetics ish you may be able to save the pub. But R&B is long been dead even Maxwll coped to that after dropping a hot R&B album and they have no real clue of how to correctly cover hip-hop anymore(Thus inciting Joe”crazy mouse” buddens to dissing method man over a list that looks like it was created by day clerks at aeroposol). The web thing may garner a little revenue is they keep the staff small and slave them but hey what do I know LOL

  • lee mangena

    fuck u bol and you xxl idiots i loved vibe got the pac tribute published by vibe and i loved it .what was corny about vibe that u talking about.why r u so racist.are there no whites at xxl.