Making A Better Music Industry…
The problem I see with the music industry right now is that it lacks some true visionaries inside of the machine to help it connect to what people today really want. People still want good music, but people really want aspirational music. As our economy has slipped deeper into this black hole (no Pinky) from which it may never return people are craving the soundtrack which tells them not to stop believing. Just like that Journey song that everybody sings at the karaoke bar.
I want music that sounds good and makes me feel good. Even a morose themed album like ’808s & Heartbreaks’ was a winner because it sounded good and made me feel good to kick a bitch to the curb. The artists that are still on that nihilist bend will become fewer and farther between. People want to feel good about themselves. That is the new lifestyle. Forget the fact that I am thousands of dollars in debt and I have shitty life (not me, but you). I want to feel good about myself right now.
The sky might fall, but I’m not worried at all. This is the lifestyle that I am talking about and this is the lifestyle that record companies need to be concerned with selling. ave Moving CD units is a zero sum gain these days unless those CD’s are promoting goods and products. ‘Pass The Courvosier’ gave that brand some instant recognition and credibility to a brand of cognac that had the most retarded French name evar. This is what we should focus on from now on instead of worrying about how many records are sold by an artist.
Ha, I know you folks think I am defending the Asher Roth album again since the rumors that the CD was undershipped to stores are now being conflated to read that the album isn’t selling period. Mark my words when I tell you that Asher Roth’s album will be one of the years top sellers before it is all said and done. This CD is one of those joints that will be spinning at every summer bar-b-cue and cookout that cool people are drinking beers at (imported and domestic). What is more enjoyable than the summer break between college semesters? That is what this album represents.
It isn’t just college kids that live for the summer break, but young professionals who remember what that time was like also yearn to relive those days. This is the lifestyle component I am referring to. Record companies have to more reflective of the aspirations of people to get their shit smoothed out (or die trying). Television, movies studios, record companies, clothing manufacturers and liquor distillers are going to have to start forming collectives like SlaughterHouse did. Seagram’s already did that shit and failed because the children running that shit lacked the vision of their father.
Some t.I. heir will come back from college and have the right idea to marketing the next rappers along with their clothing and their preferred spitrits and shit will be a rap. In the meantime and in betwen time you can clown me if you want for saying that Asher Roth is a big part of the future of rap music. I still believe he is and I’m just waiting for record companies to realize the power of the college lifestyle. Where the fuck is Van Wilder when you need him to show up?