Frat Pack Rap Attack…

Will I set off a firestorm if I say that Asher Roth is the future of rap music? He isn’t the only hope for it, but he figures to be in the center of whatever it will become in the next five years. Along with Asher Roth I see Kid Cudi, Mickey Factz, Tanya Morgan and Esso as part of the younger generation that will take charge of the mic by 2012.

If you had asked me who half of these cats are six months ago I wouldn’t have had a clue, but thanks to XXL magazine and the New Music Cartel I now have an idea who these dudes are. The internets have helped me preview some of these artists projects long before the people who only use the radio or MTV to bring them new content. Some of it has been quite good too. After previewing the Asher Roth CD ‘Asleep In The Bread Aisle’ a couple of weeks ago I am ready to go on a limb and say that his debut album will be a success.

Asher Roth is capitalizing on the fastest growing sub-genre in rap music – Frat Boy Rap. I would call KanYe West the top of the pyramid right now for Frat Boy Rap. His first three albums with themes of college trials and tribulations catapulted him to the top. KanYe’s pretoge Kid Cudi falls squarely into Frat Boy Rap although some of you may want to call his type of music stoner rap. What do you think the number one pastime of the majority of college age kids is? I’d put the Roots crew into the Frat Boy Rap category as well although that has more to do with their audience than anything else since Black Thought spits way too hard to be placed into a box.

This makes me want to look at some the sub-genres for rap music…

Fat Rap – Artists like the Fat Boys opened doors that Notorious B.I.G. and Big Pun had no trouble fitting through (just not at the same time)

Backpack Rap – BlackMoon made us all want to wear the Jansport over the Helly Hansen and the 40 Below Tims on our feet.

tRap formerly known as Crack Rap – What Kool G Rap hath created Rick Ro$$ hath cartooned. True story: no one who ever really sold drugs has made any music worth listening to.

For the purpose of moving this drop along I am omitting the discussion of sub-genres like Snap Rap, Snitch Rap, Bitch Rap and Batty Boy Rap. Those of you interested in these should use teh Googles.

So with Asher Roth being the next up to issue an album from the Frat Boy Rap grouping I thought we could take a look back on my documentation of his career through video…

Who the Eff Is Asher Roth?!?

In Search Of… Asher Roth

Those videos were fun to make but we never had the chance to chop it up with Asher Roth and get some quotables from the man itself. Don’t get it twisted XXL family, we aren’t done yet. The final video in this series will be titled ‘Finding Asher Roth’ where we finally meet the phenomenon of the Michael Phelps bong and beer pong champ eon.

Man, I love college.

  • geico lizard

    “Will I set off a firestorm if I say that Asher Roth is the future of rap music?”
    ^
    I stopped reading after that sentence. Is asher roth running for president? Damn this kid is getting sucked off left and right on each rap site(no fishsticks just in case).

    • Pierzy

      Co-Sign. I’m starting to think dude’s dad owns XXL…

  • $ykotic

    I was actually more interested in the Beastie Boys ad. That was a hot album.

    This is the second article today on dude. This is a warning that we are going to have to stomach shorty this summer. I didn’t even put him in the Ross equation. DTR should’ve dropped in March. Way too many distractions.

  • capcobra

    dammit..another asher roth promo.

  • DETROIT

    “True story: no one who ever really sold drugs has made any music worth listening to.”

    hmmm….ever heard of jay-z, biggie, snoop (who actually went to jail for selling crack to an undercover), dj quick, the whole wu-tang, etc.

    or are you talkin bout movin bricks across the AT-lantic….none of those guys have done that, but there are a alot of good rappers, who were originally trappers.

    and before you say that i’m on some ol rap fairy tale bullshit, you gotta understand that most of the hood niggas that i know have sold some crack in their lifetime. Especially if they grew up in the late 80s, early 90s. These niggas wasn’t born wit record deals ya know, prior to the rap game most were just regular niggas.

    • ko

      young jeezy nigga case closed

  • http://xxlmag.com Billy X. Sunday

    Ding a little hand 2 hand dealing is what most of us kids went through when we were little dudes. The cats that ran the block always needed to get the little dudes out there on the corner just like the warlords overseas use little kids to shoot the shit out of people.

    The main reason why is that little kids don’t understand the consequences for their actions. B.I.G. and Jay-Z weren’t no REAL drug dealers. Selling drugs for real is not a hobby you do while you put notes in your rhymebook. If you were really real you would know that.

    If you were really real ou would know about the jealousy and contempt that exists in the drug trade especially when you appear to have one foot outside of it as if you got plans to be somewhere else by tomorrow. Jay-Z is a great rapper who could convey that idea, but if he were that dude who made enough money thru drugs to come into rap as a self-made millionaire we would never have any albums from him. The Feds would have been pinched him.

    But that is the fantasy that some of y’all hold onto as if that is how you move from the projects. Sell drugs to the poor people in order to become their hero/savior? Who really buys into that bullshit like its reality?

    • OG Matt Herbz

      Rick Ross does, nigga…

      …cause he’s a BAWSE.

      DP, I feel you…no homo. But, I’m just not finding my…uh, vibe with these cats. I like a lot of music that doesn’t have shit to do with guns or drugs. BUT, I’ve heard homey’s shit and he simply ain’t all that. Yeah, he’ll get a lockdown on Fratboy rap as you call it, but them dudes are so stupid, they’ll listen to anything if someone apparently more knowledgable puts them on to it. I mean, congrats Asher, you found a market, but did you put yourself in a box to appeal to it? His shit is supposedly Hip Hop. I like Hip Hop. So, why ain’t I feeling his shit?

      –OG Matt Herbz–

    • Stevie B

      Billy you clearly have no idea what your talking about. Im not going to say that any of these rappers are drug lords but to say none of them were in the streets its stupid.
      If you dont think Jay did some of the shit he said please explain who paid for the video they shot out in St.Martin before the record deal?
      Please explain how Ghostface executive produced the first Wu album you can not do that with hand to hand money.
      Are you trying to say Young Jeezys BMF affliation was a gimmick? Or maybe Big Meech is not a criminal at all they got him locked behind that wall to boost Jeezys album sells.
      And stop with this we all went through hand to hand dealing I doubt you sold anything stronger then dirt weed stop smoking that oregano.

      • Detroit P

        I’m gonna have to cosign Stevie B on this one…this nigga Bill sound like one those old guys who would wear a kufi and try to kick inaccurate knowledge…this nigga bought the whole Wire series studied it and came back soundin like an asshole…If T.I. says he sold drugs, and then says at a certain point he started selling drugs to pay for studio sessions to record shit so that he could get into the rap game and out of the drug game..and if he talks about his “experiences” selling drugs with enough detail and\or sincerity, to where it sounds like he actually knows and experienced what he’s talking about…then that’s that…I’ll take it as true(in the loosest sense of the word)…It’s not that deep and I don’t care enough about another nigga to check him on it…as long as the music is good, I dont care

        • Detroit P

          I also meant to say…i don’t know these rappers to try and check them or call them fake..and neither do you…so stop actin like you got everybody and everything figured out…isn’t that how you ended up 40 and broke in the first place?

  • Mutada al sader the king

    Sad what this magazine has become..

    Shoot yourself in the stomach for this:-> “The fastest growing sub-genre in rap music – Frat Boy Rap”

    Shoot yourself in the mouth for this:-> “Some of it has been quite good too. After previewing the Asher Roth CD ‘Asleep In The Bread Aisle’ a couple of weeks ago I am ready to go on a limb and say that his debut album will be a success”

    Shoot yourself in the face for this:-:>”I’d put the Roots crew into the Frat Boy Rap category as well”

    Shoot yourself in the ass for this:->”I thought we could take a look back on my documentation of his career through video…”

    Shoot yourself again for this:->”we never had the chance to chop it up with Asher Roth and get some quotable from the man itself”

  • Rex Banner

    I believe the clipse really sell drugs!!!! If I found out they were frauds, I would never listen to hip hop again!!!!

  • http://hiphoponmymind.blogspot.com DJ Daddy Mack

    Great blog, man. You should’ve came to Skidmore. Mickey and them called it.

  • Pierzy

    Jesus Christ, I’m so sick of hearing about Asher Roth. How can you be the future when no one even cares if you’re the present?

    Seriously, did a memo come down from above saying that every day Mr. Roth needs to be mentioned on this site? I almost long for the days when every blog was about Wayne when Carter III dropped…almost…

    • X

      Co-sign, at least Wayne had enough people liking him to justify it. Roth doesn’t have that many fans because he makes awful music and is an Eminem clone who doesn’t respect hip hop’s history. He needs to learn a lot more and step his rhyme game up.

      “Will I set off a firestorm if I say that Asher Roth is the future of rap music? He isn’t the only hope for it, but he figures to be in the center of whatever it will become in the next five years. Along with Asher Roth I see Kid Cudi, Mickey Factz, Tanya Morgan and Esso as part of the younger generation that will take charge of the mic by 2012.”
      ____________________________________________
      I hope not, people like Ross and Cudi suck at rhyming. Can we get people who can spit back in hip hop?

  • yeah man

    Bam! Bam! Bam! Wicked post…

  • What the ?

    ” Selling drugs for real is not a hobby you do while you put notes in your rhymebook. If you were really real you would know that.”

    That’s not true at all Billy but if you were really real you’d know that. Jeezy, 50 cent, just an example off the top that every one knows ? most real mc’s begin as hustlers, that’s just how it is, they live this rap shit, you evolve easily living that lifestyle, most go to jail or die but some become your favorite rapper, true story, odds aren’t great but it does happen.

    Now back too Ashy Crotch. Please stop hyping this kid just because in 2009 it’s cool to be pro positive, if it’s ass it’s ass and in this case it’s definitely ass. (no sausage)This will be the last time I post to hate on Asher because I’m a idiot for waisting my time and am fully aware of that but I’ve never seen so much cock sucking on one magazine since the Huston 500 pR0n flick hit the shelves years back.

  • yeah man

    LOL…kids and their rap fantasies. Most emcees were nerds as kids, because the vocabulary skills and grasp of diction necessary to be a superior emcee takes a different type of intelligence than navigating the streets, holding your ground and assessing/managing personality types. A few managed to marry the two types of intellect, but most were just good drama students as well as avid readers. Put it this way, the weaker the emcee’s skills, the more likely they really were what they claim to be. LOL I know, reality sucks.

    • El Tico Loco

      the weaker the emcee’s skills, the more likely they really were what they claim to be.
      _____________________________________________

      That means Soulja Boy’s been a problem in the streets.

      • chillin mayne

        couldnt have put it better

  • latino heat

    i guess i need to get my hip hop pass revoked, because i know damn near nothing about any of the rappers you named at the begging of this drop. on a side note, am i the only one that feels a storm brewing between BXS and Detroit? these comments over BXS’s last two drops sound like there starting to get real personal. lets try to keep it friendly gentlemen.

  • latino heat

    yo i just watched the 1st video. you ain’t lying that there ain’t NO chick in heels at Boot Camp shows. i remember the show i went to at this club out here in S.F. a couple years ago,there where only 2 dressed up white girls in the whole place. my patna told me “i bet they don’t even know who’s performing tonight”. sure enough they were gone by the time the actual show started. after that i don’t remember ANY females being there. BCC rocked it though so fuck it!

  • Curtis75Black

    I’m guesing XXL is now gonna be the foundation for the Asher Roth Fan Club, whether it be wondering why Em isn’t gettin’ at him for being a clone or Asher being a Legend before his cd actually drops !! Written influence for Hip Hop is just as wack as radio over promotion. I seen this with Jay-Z, 50 Cent now Asher. The Bias is too much.

    As far as rappers and their Dealing pasts, just because you can spit it well doesn’t mean you did it. I guess it’s up to the person to believe what they want. This is the very reason why Ross is getting the cold shoulder. His Beats were hot, He was co-signed by Jay and his raps were Believable to the average listener who liked that Kingpin Raps. It was all good until he was found out to be C.O. It’s sad that you can be considered Hotter than the real emcee’s because of the image you present more than the raps you bring but thats Hip Hop for you.

  • http://xxlmag.com Billy X. Sunday

    I’m gonna leave y’all alone with this info about none of your favorite rappers being actual drug dealers because y’all hold onto that shit like a lil’ shorty believes in Santa Claus.

    At the end of the day I don’t get paid nearly enough to let this thread discussion go on for too long. The majority of people that come to this site are keyboard cowards with anonymous e-mail addresses.

    It’s not that I would want to kick it with you anyhoo but that just tells me that you is a bitchmade keyboard coward in the first place. Asher Roth gonna leave a shit in your mouth this summer when you find out that is what the bitches are fuxing with.

  • Mutada al sader the king

    Best AsherEM names so far by XXL Bloggers

    Mutada al sader the king -> AsherEM

    What the? -> Ashy Crotch

    Any other good ones?

  • http://www.myspace.com/emcdlthemusicprofile EmCDL

    Dang ya’ll ragging on Asher like that? Is dude that garbage? I heard that I Love College track on the radio a couple of weeks ago and I thought it was hot garbage, but I haven’t heard anything else from him, so I ain’t gonna hate on cat like that. I’m looking forward to that LOX album anyway LOL

    • latino heat

      your waiting for a Lox album? yeah i’m waiting for Jesus to return too, dosen’t mean it’s gonna happen though.

      • http://www.myspace.com/emcdlthemusicprofile EmCDL

        Ack! Don’t say that! The fate of real hip hop is on solely on that album! Blasphemy! Ack!

        …Ok I got that shit out my system now LOL. But hopefully it’ll come out…

        • latino heat

          yeah i feel you on that. i want to see it too, but look at the facts. no album in over 9 years. they claim to break up as a group then they claim to be signed to Def Jam. then they’re not on Def Jam and they keep dropping solos. these dudes are fuckin confused. a couple mixtapes at least would be nice though.

  • http://Aquilogy2.blogspot.com AQUILOGY

    I’ve been keeping tabs on your dallas! And thus far you’ve co-signed 3 shitty artists namely, asher roth, rawse, 808 era kanye. You’re losing your touch billy [II]

  • Master CHeef

    Billy “X.tra Fudge” Sunday getting ethered on his own post? what else is new to the muses?

    Could expose our favorite rappers, but dont get paid enough? excuses…excuses

    Dissing Pac, but cosigning asher and ricky ross?

    808′s and Heartbreaks? XXL rides and blowjobs?
    Guess you’re just a ho guy. Nobody know why.
    Oh, yeah, selling your opinion for a buck?
    Might as well spend a million to score a fuck

    You’re a sell-out, on a hell-route, for being the dumd ass nigger we gotta bail out.

  • Shawty J

    On Asher Roth:
    I’m not gonna call him garbage, I’m not gonna call him an Em clone. I’m just gonna say that I’m not feeling this guy. I don’t understand his hype, and I don’t understand why XXL has writer, editors, and bloggers forming a circle jerk around him.

    On Rappers not being hustlers:
    I’m not the type to give rappers props for their illegal activities in their former lives. But I will say this: Do we have any proof they didn’t use to hustle?
    While they might not have been big time drug lords, or even had a profitable drug career, I’m not gonna write them off and say it didn’t happen at all.

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