So When Did The Tide Change…

Where there ever more consumers than producers? More seekers of art than creators? If so, when exactly did the tide change? We once marvelled at Mel’s message and Rakim’s 7 MC theory. Hov’s 22 Two’s and Q-Tip’s industry rules. Pac, B.I.G., and Face all painted pictures many of us know all too well, yet few of us would dream of emulating! Not for a fear of failure but more of a respect for professionalism. Showmanship was real when Whodini & Run DMC hit the stage and still lives in Outcast and a few others.

So when did the tide change? When did 6’0 “bunny-less” gym rats start applying for the NBA draft? Who told these no hops, zero skill set, rec league hoopers they were on par with Lebron and Kobe? A.I. and Melo? How did they get shoe deals and commercials? When everyday Schmo’s inhabit the realm of the elite we have the potential for market collapse… When “NY State of Mind” becomes “Laffy Taffy” and “Today was a Good Day” becomes “Do the Stanky Leg” anyone and I do mean anyone can enter the fray. Thus leading to a nominal shift in the “Tide”. In closing SMASH V. suggests we let the pros be pros and the Schmos be Schmos… Art is life, live and create… 100billion… SMASH V

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  • Pierzy

    The rise of technology is the reason. Before, there were only films and movie stars while TV only had about 4 channels. Between TV now having 1,000 channels, reality TV, and especially the Internet every person IS the media. We are music and film and book critics on blogs. We can make our own films and post them so there are 100,000 people available to watch them. Everybody on Myspace has a song. Every person that listens to rap now thinks they can rhyme like Nas.

    James Dean was a legend because no one ever saw him and he died young. Now, TMZ catches you coming out of Starbucks picking your ass. We’ve removed privacy in every facet of life and, in turn, changed art and media to a much more level playing field.

    • DV8

      pretty much!!!

  • Curtis75Black

    I second that !! The internet made everyone feel they were the shit because props was given one way or the other !! If someone liked your shit, you must be doing something good……..Right ?

  • Zulu1925

    @ Pierzy

    I agree with your position, with the following caveat: Technology has allowed new artists (good, bad & mediocre) access to the buying public without the heretofore necessary “co-sign” by an existing artist or major record label. And, because the low costs of getting music onto the Web, artists are literally making and posting songs onto the ‘Net every day – adhering to the old marketing ploy of “throwing a bunch of shit against the wall…” in an attempt to inundate the public with product, not unlike Soulja Boy Tell’em and Wayne in 2007. Regardless of what anyone may think of the previously mentioned artists, they HAVE moved lots of units. And, most of these new artists are only getting in the game for the money/lifestyle, not necessarily for the aesthetic beauty of well-crafted music.

  • thoreauly77

    all of this opining, yet can’t spell “Outkast” correctly?

    = FAIL

    • Zulu1925

      @ thoreauly77

      Those who have opined did not construct the original correspondence. However, we saw and understood what was being related and responded accordingly.

      “In what concerns you much, do not think that you have companions: know that you are alone in this world” – H.D. Thoreau

  • tony grand$

    “We’ve removed privacy in every facet of life and, in turn, changed art and media to a much more level playing field” – Pierzy
    Celebrity is so attainable today, that the old school popularity contest can be entered and won by anybody with a grassroots plan towards “success”.

    Talent/skill have been replaced by formula &/or “luck”. For example, about 20 years ago, a young dude who wanted to rap honed his craft into a demo tape that he would shop around to numerous record labels, undergoing letdowns & naysaying for a possible chance @ getting his voice heard. Then, cats got on by knowing the “right” folks @ the opportune time. Now, all you need is internet access. I can’t even remember the last time a dude said to me “I’m working on my demo”. Now they’re finishing their album & working on a video for YouTube or Vimeo with hopes of getting their indy label “off the ground”.

    I think one of the pioneers of such phenomenon was the show “Jackass”. Several everday-type guys gained national notoriety by pulling the most idiotic stunts imaginable. No need for college, hard work or dedication. Just a propensity to throw caution into the wind, & a star(s) was born.

    The tide changed when the polarity changed, which is often.

  • Curtis75Black

    Technology is one reason. Peoples attitudes toward our music is another. Tony was on point about the Demo tape – it’s not needed anymore but at the same time, the fans made so easy to get love these days. A Common Style, a Certain Swagger, A catchy tune on heavy rotation and that’s it. We used to judge and ridicule an emcee if he could’nt perform live but now all you wanna hear is the song. We used to Shit on emcee’s who would use the next man’s lyrics without giving props to the predecessor but since Jay said it was all about Homage – You decided to pay it no mind. We not only give wack emcee’s passes because of his style, We praise him for his “Hustling” skills – All about the Money.

  • Jerod

    Right on. You should have capitilized Pro’s, too.