Diddy’s got a brand new bag

Diddy gonna have to issue some sort of response to this Ciroc vodka no dark butts controversy, right?

Last night, I saw the email when it was posted to The YBF. It’s a casting call for a promotion for Ciroc. It didn’t say what it was for; it just said they were looking for models, and that they had to have a certain look. My guess is that it might have been some fancy party where smoking hot chicks go around and give you free vodka, i.e. my idea of heaven.

In terms of looks, it said they need to be at least 5’6, which is understandable (if you’re shorter than 5’10, you’re not really a model anyway – some perv just told you that), they need to be smaller than a size 7, whatever that means (something tells me they were being a bit generous with the size requirement, but hey, they’re targeting the black community), and they need to be either white, hispanic, or light-skinted African-American.

Of course, it was the latter that sent shockwaves through a certain wing of the blogosphere. I’m not sure if the girls who write these black gossip blogs are all dark-skinned or what. I’ve seen pictures of a few of them, and they were absolute beasts. Some of the other ones aren’t that bad-looking. A little bit buttery in the face, but what are you gonna do? I wouldn’t kick Necole Bitchie out of my bed for crackers.

If I had to guess, I’d say the controversy had less to do with the people writing these blogs and more to do with their target audience. The girls who read these sites are probably pretty hurt, and the editors know it. I’ve seen before on these sites where they’ll post a picture of a black guy out on the town with a white chick just to upset the rabble. In all likelihood, most of the girls who read these sites wouldn’t meet Diddy’s height or size requirements, either. That’s why they’re so into gossip.

But it’s one thing to discriminate against a woman on the basis of her height or her size. Short, fat women come in all shades of the rainbow, and they’re equally unworthy of being loved. But a woman can’t very well help her skin tone, now can she? Hence, it’s wrong for Diddy to only want white, hispanic, and light skinted black chicks for his Ciroc vodka fantasy party. Or is it?

Keep in mind, Diddy hardly has anything to do with this. The casting call doesn’t mention Diddy by name. It just says it’s a promotion for Ciroc vodka. However, Diddy is their head celebrity shill. He often refers to Ciroc as his brand of vodka, though it isn’t clear to me what stake he has in the company, if any. And Sandra Rose turned up a copy of the casting call on one of these model listing sites, and it’s got a big picture of Diddy next to it.

Anyhoo, I’m not so convinced Diddy is in the wrong here. I happen to have read up on the issue of race in modeling a while back, because I’m amused by contentious race issues, and I was surprised to find out that modeling is basically the only industry where you’re allowed to discriminate in hiring – the reason being that it’s considered a sort of art, and the government can’t be dictating people’s artistic expression. It’s like Tom Morello once said, back when Eminem was beefing with the teh ghey community, you’re either for free speech, or you’re against it.

What if this just so happened to be a party with a lot of guys who only like white women, hispanic women, and light skinted black women, i.e. a party with a buncha black dudes? Ciroc wouldn’t want to send out a bunch of dark butts to serve their product, and then have that be what the crowd that would go on to associate with Ciroc vodka. Then the next time they’re in a store, they’ll probably reach for a bottle of Stoli or some shit. As Elliott Wilson would say, that wouldn’t be good for their brand.

Ciroc vodka should be allowed to employ light butts if they want to. The question is: should dark butts be up in arms over this? I’m gonna say no, and here’s why. Let’s say there was gonna be a part with nothing but guys who like dark skinted black women. I might even show up myself. You guys know I like nothing more than a woman with pale skin, long, flowing hair, and a positive outlook. But if I’m gonna get myself a black chick, I’m gonna get me a real black chick. Fuck a light skinted black woman. Anyway, for a party like that, Ciroc might put out a call for nothing but dark butts. Which wouldn’t be any more racist than a call excluding dark butts.

It remains to be seen whether or not Diddy will issue a response to this controversy, or whether or not this controversy will rise to the level that it even merits a response from Diddy. If I was Diddy, I’d tell these dark butts to know their roles and shut their rudy poo-ass mouths. But then I’d never be that popular in the first place.

Recommended for You

Around the Web

Best of XXL

  • DV8

    Think about it….to my knowledge Kim Porter is the darkest woman Puff has ever been associated with. So I wouldnt be suprised if he had something to do with this.

    Fuck the Anti-Dark Butt Establishment!!!!!!

    • mo

      Bol, how dare you accuse Mr.Diddy of using the brown bag test

    • mo

      They also say hockey is the most racist sport in the world because the only thing black is the puck and it’s being hit with sticks

  • Mutada al sader the king

    You killed it with this one BOL.. I know the beast that you speak of cough*Concrete Loop* Cough, and that new pick of Bitchie going in the computer screen, sure its Photo Shoped to death, but I would’nt kick that chick out my bed either. On diddy ? His main baby momma is a “dark butt”, so I’ll give him a semi pass and chok it up to a intern making a bad call.

    “I’ve seen pictures of a few of them, and they were absolute beasts. Some of the other ones aren’t that bad-looking. A little bit buttery in the face, but what are you gonna do? I wouldn’t kick Necole Bitchie out of my bed for crackers.”

  • OG Matt Herbz

    If this is truly a vodka, then Diddy is just following the Mixology 101 handbook:

    Mix light with light and dark with dark.

    That’s why he only wants light-skinned bitches up on his set. I see no harm, there, unless you take into account that Diddy himself is blacker’n a muthafucka AND he slathers his face with white cream to preserve his sexy…

    …What a sad, sad man.

    –OG Matt Herbz–

    • DV8


      Damn Herbz you have been on a roll lately

  • Worley

    “I’ve seen pictures of a few of them, and they were absolute beasts.”

    And rightfully so. Pretty chicks ain’t mad like that unless they gotta pay for something. This whole dark skinned thing is sad though. America has always devalued dark skinned beauty. The Ciroc fiasco is not as innocent as they would like us to think.

    I like Dark Butts except the flat variety.

  • Jhon da Analyst

    Damn, am I the only one to give luv to dark butts??!

    • http://tonygrands.blogspot.com Tony Grand$

      No, you are not friend.

    • http://www.myspace.com/emcdlthemusicprofile EmCDL

      I love em too manye…

      I don’t see what the big deal is though…as long as they cute in the face and got a big ol ass I can smash up thats all that matters

  • Holla Mann

    With rap becoming more of a drama show than a actual art form the good people at Street Commodity Ent. proudly present the best unsigned with lines…… The and only Holla Mann hails from the grimey streets of Flint michigan with the rhyme skill of the best out and the heart of a soldier at his finest. Equipped with enough 16′s to upset your more established artist Holla Mann brings forth his debut mixtape series L.I.V.E Thru ME ( life-in-various-events). The 13 track opus is a soundtrack for those from all aspects of life be it ya’ bodega hustler or your average 9 to 5′er. Holla Mann’s uncanny ability to cover a wide range of genres from gutter,conceptual, lyrical and street gives listeners a reason to feel every track. Known for his metaphors, realism and ability to slaughter verses this force to be wreckoned with in the form of a man will make you holla for more! The world has been awaiting a artist like this, so open ya’ ears’ and put ya’ eye’s forward the futures before you


  • El Tico Loco

    Pretty face, fat ass, skin color is not an issue. It comes down to a pink nana.

  • El Tico Loco

    Pretty face, fat ass, skin color is not an issue. It comes down to a pink nana.

    I take a darkbutt the way society do them I know they gonna have less mileage.

  • LB

    O.k….I keep lookin at my keyboard to see how close the letters “t” and “n” are together; and they’re not that close. My point: it’s light “skiNNeD” not light “skinted”! C’mon, the post was good, but damn, edit the shit prior to publishing. With respect.

    • foolio_iglesias

      By now you should have realized that Byron spells it that way on purpose.The same way some Black people pronounce it.Namean?

  • amar

    bol i agree with u, it’s not diddy in the wrong but society. From models to tv shows to status in general, dark butts are treated inferior and unless the status quo is broken, stop blaming diddy.

    On the other hand, diddy could be using his brand to say “i’m having dark butts to go against the status quo and send a message for society to change”…but it’s not that easy or simple, especially when ur trynna run a business in a recession and ur a fucking jackass. So I say leave that jackass alone and critisize someone who can actually change society, not a sheep.

    • squadwildin

      Case in point: “I like a long-haired, thick, red-bone”- Lil Wayne. Dark is out….but i still got love for them….

      how come dark men think dark is sexy when it comes to males(no homo), but not a good look at all when it comes to females. Me personally, I like the skin color to be on some other shit where its hard to say whether she’s dark or red bone…its hard to explain…but yall should know wat i’m talkin bout

      • valdez

        sounds like u talkin bout the green chicks from the middle east. they be bad.

  • Master CHeef

    all the people you’ve attacked in your blog, and i don’t think you’ve ever gone in on diddy. (no homo. tony, i see you, pimp.)

    could it be that you have a homosexual man crush on diddy and biggy and fantasize about being in that hot tub with them when they were sitting in it and sippin champagne together preceding the circle jerk? (Definitely homo)

    • http://tonygrands.blogspot.com Tony Grand$

      Ha!………”Circle jerk”, lol.

    • BIGNAT

      WHAT THE FUCK!!!!!!!!!!!!!!!!!

    • http://xxlmag.com Bol

      Diddy happens to be my favorite hip-hop mogul. No homo.

      • BGZ

        Farnsworth begs to differ on the later.

      • Master Cheef

        aha… aha… ahahahahahahahahaha

        those two statements completely contradict one another and cancel each other out.

  • $ykotic

    Beggars can’t afford to be choosy.

  • foolio_iglesias

    Look,them chicks are being objectified anyway,so who cares.Their sole purpose is to be looked at,so when that’s the case,’fairness’ and ‘equality’ doesn’t apply.Dark,light,I just want my chicken juicy and with extra napkins.

  • http://www.youcapper.com/user/titansfan78.htm geico lizard

    I agree necole bitchie can get it but I think she is wifey material. That picture on her site in the red dress is crack in the flesh(no juelz santana).