SCRATCH:When Record Labels Go Wrong

With the news of Jermaine Dupri being let go at Island Def Jam because of poor performance, it got me thinking about a whole melange of rappers and music industry start-up CEOs who’ve come from the urban space. Some of them have been successful, others not so much.

So what I wanted to do was use XXL’s famed rating system (S-M-L-XL-XXL) to rate some of these urban executive guys. Granted, every rapper in the entire music business has their own label, so we’d be here all day if we wanted to include Lil Kim’s Queen Bee Records and shit like that.

Jay-Z– Always seemed to me like Dame and Biggs were the executive muscle behind Roc-A-Fella, so why Jay-Z got hired as an executive at Def Jam is beyond me. From the hip-hop side, I’m having trouble really understanding what exactly he did over there. Rick Ross and Jeezy are the two acts that come to mind, but other than jumping on a few of their records, what did Jay really do during his tenure?

Rating: M

Irv Gotti– Irv basically rescued Def Jam in the late 90s when he brought DMX and Jay-Z to Rush’s crumbling house of hip-hop. As an A&R guy, he was the shit. Then he got on his Murder Inc. run and it was just hit after hit. Until 50 destroyed Murder Inc. Still, he managed to break Ashanti and even Lloyd, who he’s still eating off of. So who cares if his VH1 show lead to nowhere and Black Child is still in the hood?

Rating: XL

Master P– Everyone forgets about P. Back in the mid 90s, I used to see these ads in The Source that looked so stupid, rappers from the South with all kinds of photoshopped jewelry and whatnot. I always thought to myself, who was buying this crap? Apparently, the whole entire Southern region of the United States! P rode the CD craze of the late 90s to millions, and then distracted himself by trying to play in the NBA and have his son Romeo compete with Bow Wow for best little tike rapper in the game. But before it all fell down, P set the blueprint for every southern rap label to follow.

Rating: XL

50 Cent– nothing contributed more to the tarnishing of the G-Unit brand than the bloated roster 50 Cent created when he signed Mobb Deep, MOP, Olivia, Spider Locc and Hot Rod. I mean seriously, what was this guy thinking? I haven’t the slightest clue as to how 50 thought he could actually sell records with that motley crew. Still, give him credit for G-Unit’s early success. 50, Banks, Buck, G-Unit album… they had HITS.

Rating: L

Dame Dash– Dame Dash Music Group? Total failure. Jim Jones is the new Jay-Z? I think not. That said, give Dame and Biggs the credit they deserve for Roc-A-Fella’s halfway dynasty. I call it the halfway dynasty because I think folks overstate how successful that label was. Jay sold mad records, but Beanie, Bleek, State Property, those guys didn’t really sell many records. Cam’ron went platinum off his own movement. He did give Kanye a shot though, so he gets bonus point for that.

Rating: L

Dr. Dre– Dre is the Osirus of this rap label executive shit. He was the musical mastermind and face of Deathrow Records, which yielded us Snoop Dogg and a gazillion other branches off that tree. Then he created Aftermath Records, gave us Slim Shady, who in turn gave us D12, and then 50, and so on and so forth. But it all sprang from Dre.

Rating: XL

Jermaine Dupri– I think we already know by now that as a major label exec, JD’s been a failure. So So Def has just been So So for a couple of years. In its heyday tho, they had Da Brat, Jagged Edge and Bow Wow. Over the past few years tho, the label’s been marred with failure, like JD’s own unsuccessful compilation projects, and one hit wonders like J-Kwon, Bonecrusher and Hot Dollar.

Rating: L

Akon– Kon could be the smartest man in all of the urban music business. Because while everyone else is trying to break rap and r&b acts, he’s riding the wave of the singles format to ridiculous riches. Lady Gaga’s “Just Dance” only has 142 MILLION plays on Myspace. And who can deny that Kardinal Offishall had one of the biggest records of ’08 with “Dangerous.” And let’s not forget, T-Pain is a Konvict Music artist. Akon has the game on smash at the executive level right now.

Rating: XXL

Ludacris– Disturbing Tha Peace had some success with Chingy a few years back, ya’know, when people actually bought those type of records. They haven’t been as successful breaking anyone else though. Bobby Valentino had a few hits, so did Shawnna. I-20 never connected. And Playaz Circle had one hit, perhaps because of the Wayne feature, and they were gone.

Rating: M

Kanye West– Kanye is clearly better at making records than he is at putting out other artists. Despite the association, John Legend was signed to Columbia before Kanye came along. And Common, well he was already Common. But Sa Ra? Fonzworth Bentley? Consequence? I rest my case.

Rating: M

Ok…. who am I leaving out and what rating do they deserve?

  • Hate Hate and more Hate

    TI (Grand Hustle) – Young Dro, PSC and a bunch of other niggas that’s never going to come out

    Soulja Boy – he get an lol rating because we’re still waiting for that Arab album. <– I’ll pay someone a stack to say that bullshit with a staight face. lol

    Buckshot – he got a million no-niggas under him too. Sean Price, ahh fuck it nobody knows these niggas

    Snoop – he tried his hand at this executive shit too. Remember 213, Doggy’s Angels, the Eastsidaz, and them gay ass fruity blunt wraps

    Eminem – D12, Obie Trice, 50 Cent

    Lil Wayne (Young Money)- his ghost writers

    • El Tico Loco

      Buckshot works for Dru Ha other than that you’re right about BCC as far as their impact, but I wouldn’t want them to get too big and lose the quality.

    • Hip Hop since the Womb

      Lil Wayne (young money)- his ghost writers>>>> WORD

    • HoldtiteUK

      Word with the Eminem. Dont forget D-12 sold big unitssss.

  • mistaross

    Outkast (or Big Boi or Blue or whoever was running Aquemeni/Purple Ribbon)….Im from the A and I luv ‘kast to death (the whole DF), but as record label execs, it just hasnt worked out….They did put Killa Mike’s debut out and Slimm Calhoun (slept on classic!) but nothing for either of ‘em since….They had some artists besides those two that i thought they could have put out but never did….rating:smedium…..

    • FlapJack

      I think they put out Jeanelle Monet (something like that) and Sleepy Brown too. But yeah

  • Pierzy

    Eazy-E [Ruthless Records] – NWA, Eazy’s solo career & Bone Thugs-N-Harmony.

    Rating: XL

    • Szasure

      Bone Thugs-N-Harmony :All the trash they had on Mo-thugs Records(II Tru any one)Rating:
      s

    • pee scholar

      This might be the dumbest post ever…..You gave akon a xxl and jay a m??? Def jam the brand is nothing now that jay left, in 2007 you forgot there was any other record labels other than def jam. Trash pure trash!

      • drox

        @ pee scholar
        he aint talkin about what jay-z has done to jay-z but what jay-z has done in helpin other fellow artists become famous! Let’s not forget Nas was on the same lable as jay was and when Nas dropped Hip-Hop’s Dead in dec 06 jay-z dropped Kingdom Come on Nov 06 jus killin Nas’s hype (I rem seein Jay-Z havin MTV specials while Nas tried to stay relevant jus wit the name of his album)

  • http://www.xxlmag.com jackpot

    Fantastic post, Gooch!

    “That said, give Dame and Biggs the credit they deserve for Roc-A-Fella’s halfway dynasty.”

    CHUCH! TABARNACLE! PREACH!

    • Hate Hate and more Hate

      for what?

      For signing Christion, Nicole Wray, MOP, State Property, ODB, Rell, Sauce Money, da Ranjaz.

      Come on, Roc-a-fella only had 4 artist to go Plat and that’s Gay-Z, Camrun, KanGay Zest, and Dj without a Clue. When you think of Rocafella you think of Jay Z. I personally don’t see no changes since the split. Camrun’s last album on the Roc was a flop compared to the first his first album on the Roc. So he was already doing a downward spiral. KanGay and Camel Joe still goes Plat everytime they come out. And Dj Clue is MIA

      Plus before the rocafella divorce record sales in the industry was high, so I doubt Dame and Biggs had that much impact. Besides if Dame and Biggs did have that much impact then they can do it again

      • AVENGER XL

        Dame was an asshole who had something to do with getting the investment capital along with Biggs a true silent partner probably for great reason. Gay-z is a narcissitic dude so he can’t or want see any talent outside of him so he picks garbage ass folks as talent for his label.

  • Brian “B.Dot” Miller

    ya on a roll Gooch w/ these posts, but com’on u gotta give credit where its due, Irv deserves a XXL. people often forget that Murder Inc kept the lights on at Def Jam. He also introduced the world to DMX. Now, as for Black Child….

    • Hate Hate and more Hate

      don’t forget Mitsubishi Tah, lol

      • FlapJack

        hahahha! Mitsubishi Tah!

    • Worley

      Co-sign. Def Jam was dead and stinking until Irv showed up. They are pretty much dead and stinking now. Jeezy and Ross I got love, but y’all ain’t killin’ em like Irv was.

      And oh yeah, it was 50 and the feds that brought down Irv. Don’t give 50 all the credit.

  • venemez

    Jay Z- Also gaved us Rihana and Ne-yo XL

    Eminem- D12, 50 Cent, G-Unit, Obie Trice, Ca$his L

    Birdman- Hot Boys L

  • BIGSCREECH

    Puff and Bad Boy had a nice run.

    • http://www.sharpcheddacheese.com Just Lyphe

      Yeah, how did Puff not make this list??? I thought it was the shit up until this point…

  • LEO

    I know they aint rappers…but Dee and Wah had a crazy run…STRONG 2…DMX, The Lox, Eve, Drag-on…four OK compilation albums…good times

  • tony grand$

    E40, to take it to the West side of things. Sik-wid-it Records.

    Himself, The Click, D-shot, B-legit, Suga-T, &………a bunch of other ppl that I easily forgot.

    Rating: M (maybe L if ur from the Yay Area)

    *$*

    • tony grand$

      Ice Cube. Lench Mob Records.

      Himself, Tha Lench Mob, J-Dee, KD, Kausion, Westside Connection (?), Mack 10 (?)

      Rating: M
      Heard the nigga jerks his own (no pun intended)

      Yo-yo & WC had their own respective label deals.

      *$*

  • macdatruest

    Outkast:

    Cee-Lo
    Killer Mike
    Bubba Sparxxx was D.F.
    Sleepy Brown
    Backbone & Coolbreeze( created the phrase dirty south)
    Goodie MoB

    I know The Dungeon Family wasn’t the most commercially successful, but all they shit was critically acclaimed

    Also:
    Rza

    Meth
    ODB
    RAE & Ghost
    Genius

    I think these two camps were good

    Grand Hustle is on the right track
    Yung L.A. and Young Dro, Alfamega, B.O.B., Killer Mike. Big Boi and B.G. they lookin like the label to watch for.

    By the way,good post Gooch-finally some real hip hop shit to discuss….

  • MC Rove

    T.I – L
    One of the best rappers out owns a labels filled some of the most talented spittas in the South. Young Dro has a gold record and a permanent buzz. Young LA has a hit. But Dramas album was a dissappointment, so was Big Kuntry. I want a Alfamega album as bad as I want a big dick and trash bag full of money, but Grand Hustle is not good at putting records out. At least Geter is getting smart and signing guys like BOB, Alfa, and LA to RZA deals where they can go to Atlantic or Interscope and have it still be Grand Hustle.

  • tony grand$

    3 6 mafia. Hypnotize Minds.

    Self, Gangsta Boo, Koopsta Knicca, DJ Paul & Juicy J, Crispy Black (?)

    Rating: S
    Just bcuz their music really, really sucked.

    Really.

    *$*

    • macdatruest

      Actually, if you a fan of underground southern rap, the early 3-6 catalogue is biblical!
      Kingpin Skinny Pimp, Playa Fly & Gangsta Back. Plus that first Project (Pat) I see you brought up the nigga Koopsta! Ay, real talk-that old shit was fire!!! Lord Infamous, Killa Klan Kaze, etc….

      • Szasure

        Dirty South Up I feel you MAC.

  • steel city

    u forgot RZA- wu tang clan, 9 solo members 90s new york hip hop countless classics remember that?
    uhhh Puff Daddy ring a bell, Biggie and bad boy entertainment counts.
    Ruff Ryders earn a spot, DMX the LOX, Styles jada , sheek. and eve

  • Hip Hop Fanatic

    Yall cant forget bout Bad Boy Biggie, Mase, 112 Craig Mack they all had certified classics well take that back Craig MAck questionable.

    What Bout Cash Money Records even thought Baby did all his artist dirty they had there nice little run Juve, B.G. and later Wayne with Mannie Fresh on the board guarantee hits.

  • Hip Hop Fanatic

    Yall cant forget bout Bad Boy Biggie, Mase, 112 Craig Mack they all had certified classics well take that back Craig MAck questionable.
    Rating XL

    What Bout Cash Money Records even thought Baby did all his artist dirty they had there nice little run Juve, B.G. and later Wayne with Mannie Fresh on the board guarantee hits.
    Rating XL

  • L-ZO

    Even though no one likes the nigga anymore. He did bring in one of the most prolific additions to the game…. Bad Boy Ent. Puff Daddy…. (crickets)

  • amar

    jay-z was hired for pr purposes…sorta like how ceo’s don’t really do shit except speak for the company. Good idea, not sure it worked.

    and i agree about akon-he definitely has it down. I think doctor dre did more for music as a recruiter and developer of artists than pretty much anyone else on your list. I mean, eminem, 50 cent, the game, snoop, nwa, tupac…they all benefited somehow off dre in going from star to superstar or nobody to superstar…he needs 2 xxls

    • drox

      co-sign Amar
      What Dre has given the hip-hop world is jus incredible. But I wouldn’t give him that much props for NWA cause that was sort of Eazy-E’s plan

  • http://www.parlourmagazine.com steely d

    i agree with amar, jay’s never been that biz dude, but he always hires people who are so he appears incredibly savvy in that manner. Sorta like la reid admitting he doesn’t know shit about hip-hop but hired shakir, etc. It’ll be interesting what this economy does to vanity labels like Blacksmith, etc…do you think major labels will continue to fund these shops that only release like 2 CD’s per year?

  • ELSquare

    I can Cosign with Amar. And I’ll even add that putting Akon over THE Dr. Dre, is absurd. The Doc is nothing but gold, Akon can get annoying sometimes.

  • Jamal7Mile

    Deathrow Records (no Dre, just Suge) XXS

    • tony grand$

      Waddup Mally Mall, drunk yet?!

      If ur a fan of gangsta rap @ its finest, than I’d give post-Dre Death Row @ least a schmedium.

      *$*

  • BGZ

    Dr. Dre is overrated.
    While he DID break in Eminem and 50; in its 13 year existence, Aftermath had 16 releases: 4 compilation/ soundtracks, 3 from already established acts (himself, Busta, The Firm), 4 and 3 for Eminem and 50 (of which only the first ones were risky) and 1-1 for the (G-Unit-affiliated) Game and Truth Hurts, respectively.
    At the same time he kept a large amount of already established acts (King Tee, RBX, Rakim, Eve, Raekwon) and innumerable newcomers (Last Emp, Hittman, Stat Quo, Joell, etc.) on the bench for years, until their buzz ran cold.
    You can argue the marketability and the work ethic of some of these artists, but these should be considered BEFORE signing an act. Responsibility also comes in to question in the light of the label head’s inability to have HIS OWN solo project off the ground for 10 years.
    Despite the large number of successes, Aftermath (which always lacked a corporate identity) went down from 1 annual release to 0 in ’08; it ain’t hard to tell that Dre doesn’t really call the shots/have much interest in it, thus his role in the successes is also highly debatable.
    You had a better shot at a release at No Limit (or an indie), and you could still be eating off of show money.

    • stevie b

      co-sign this aftermath is graveyard for cats with lots of talent i hope bishop lamont sees the light before his career is over

    • macdatruest

      Laughtermath. Anyway all that shit you said… I couldnt have it better myself. People really think Dre really “made” Snoop?? Check how much of his album was produced by Dre. “Made” Eminem?? Ice Cube??? that’s a joke!! Seriously you know Dre hardly did any Eminem shit—AND I KNOW YOU REMEMBER THE WHOLE ROYCE 5’9 FIASCO– that was about Royce’s manager saying he seen Eminem sonning Dre in the studio.(research) They told Royce they would give him 1.4 Mil he just had to leave his manager Royce said nah cuz his manager was just bein honest and it was his homeboy too. Cube’s hottest years was after he left NWA thats when he made all his albums.
      So… anybody signed to Aftermath/Shady/G-Unit or works with Dre gets credited as a “Dre” success??

      Well here are his successes since ’99(10 years):
      The Game
      Fiddy Cent
      Eminem
      D12(?)
      Obie Trice(?)

      And here are his failures since ’99:
      Fiddy Cent(self destructed)
      Knockturnal
      Rakim
      Raekwon
      Busta Rhymes
      Eve
      Truth Hurts
      Jay-Z(kingdom come)
      Joell Ortiz
      Last Emperor

    • DV8

      co-sign that shit. Dre sucks as a exec. Suge was the business mind that put Death Row together. and it all started with “negotiating” Dre’s release from Ruthless.

    • http://xxl.com kev

      dat nig dre biggest artist iz the d.o.c

  • tony grand$

    Wow, the last emperor….What the hell ever happened to that cat?

    He got replaced by Bishop Lamont.

    *$*

  • http://www.xxlmag.com Jhon da Analyst

    Like I said before, Common been here since ’91. Fuck Kanye!!!!!! NO DISRESPECT!!! Thank you Riley………….

  • http://www.sgm7.com SammyQ

    The problem with the game is all the people that are in it are pretty much washed up. There time has passed and the people out there that are talented and could bring fresh new talent to the game are locked out because of the democracy that goes on in the game. I mean come on these people didn’t believe in Ne-Yo Def Jam re released his album after it was making noise and his joints are heat I mean come on anyone with ears would of knew that and then he saved Beyonce previous Album with the joint he Co-wrote Irreplaceable lol….which he wrote the lyrics and the father covered it up and there is a lawsuit over it come on all the money the Knowles have, that’s the problem with the game there are some many talented people that get shitted on and the whole game crumbles like producer 7 to Murder inc the jerked him and haven’t had a hit since he left… Dr, dre shitted on his team of producers and they left and they haven’t had nothing Dre, Eminem, or 50, nothing huge like 1st album in DA club which they had there hands in. Joedci nothing after Robert Reives left them a Shame but we as fans need to start supporting up and coming talent and so the game what’s up…..

  • $ykotic

    dayum.

    you went in twice on Dame.

    puff could’ve slid up there. Big, Kim, Jr Mafia, Craig Mack, Ma$e, Total, HIMSELF, that r&b stuff he be doing now, G dep, Black Rob, Faith. Then his B.I. connects with Usher, MJB, and that UPTOWN RECORDS hustle.

    Think son hold it down Berry Gordy style.

    XL (cannot co-sign the CIROC commercials) like wtf?

  • El Tico Loco

    J Prince been doin it quietly for minute.

    Big Block is the Irv of Bad Boy

  • http://xxl ryan

    who thought jayz was a business man? every1 should of known that dame n biggs were the brains in the roc. jayz is a horrible executive n he didnt bring in rihanna sum1 else did. jay jus took the credit since he was the boss.

    • tony grand$

      ^^i think that’s the case with a lot of these rap labels. They have that “Face man (no A-Team) & since the public is familiar with them, that’s who the “boss” becomes.

      & u gotta wonder about the “vets” of the industry. Do they feel kinda silly that they signed some bullshit ass piece of paper, 15-20 yrs ago, but are still somebody’s artist. That’s gotta sting a lil bit.

      I refuse to believe every rap nigga before 1996 are that douche bag that they either never came across other talent, or just refused to put anybody else on *cough “Cool J”*.

      *$*

    • amar

      didn’t he bring in fallout boy? What an asshole. I don’t like him anymore…

    • pee scholar

      so where is dame and biggs now????

  • http://www.myspace.com/marko4aoc marko – v

    what about del and the hieroglyphics? they were strong in the mid 90s yet learned the system and began 2 create their own movement. they continue 2 put out quality music that sells and they tour constantly. they at least deserve 2 b mentioned if buckshot and the bcc get a nod.
    get at me: myspace.com/marko4aoc

  • Skruwz

    heres the thing bitches…. All these cats had some kind of success right. who would do the same thing all these cats did to try to get the same sucees (even if they sucked). So get off their nuts and go make you own record label

  • http://www.hip-hopkings.com Stu

    Im sorry. 50 didnt destroy Murder Inc at all.

    But yeah, good list and breakdown.

  • Chris Cash

    T.I had a bad start but i think Grande Hustle is gonna pick up with ppl like B.O.B and Killer Mike plus the Big BOi deal, at first it was just a bunch of his homies but hes been making some smart moves lately

  • JERZEY

    GOOD POSTIN GOOCH,,,BUT COME ON MAN ALL DEM NIGGAZ U POSTED ABOUT AND U DIDN’T MENTION MOTHAFUCKIN GULLEE BOY,, OH,, COME ON,,
    WHEN GULLEE BOY ENTERPRIZE SIGNED GULLEE BOY THE CRIEN BIATCH, THE GAME WAS A WRAP SON, HE HAD NIGGAZ SHOOK, RAISED IN DA NORTH BUT SPIT LIKE HE WAS FROM CRAHOE LAND, EVERY NIGGA WANTED TO SIGN HIM ON G UNOT’S CRIP WALL, I MEAN THIZ NIGGA WOULD DO TRACKZ WIT 3 VERSEZ AND 3 HOOKZ, AND THEN SAY ITZ A FREESTYLE, HE EVEN HAD DA DEAD SNAKEZ ON HIS HEAD TO LOOK EVEN MORE GANGSTA, AND CALL EVERYBODY PUSSY WHO DIDNT LIKE HIM, NOW HE GOT A MYSPACE PAGE THAT NO ONE GOEZ TO, BUT ONE LINE DESTROYED HIS MUSIC,”UR MOMZ FOUND U NEXT TO DA GARBAGE KID, SHE SHOULDA LEFT U THERE FOR POPPIN SHIT” I GIVE THIZ NIGGA A RATIN OF =FOH,,FUCK OUTTA HERE.

    • FlapJack

      You probably give him more myspace-hits than he could ever dream of.

      But it’s crazy funny, so keep going hard on him homie.

      Any news on the diss track he spose to be making? He shook

      • tony grand$

        Yo, that dude Clever Diabolical is all thru the site talkin hella madness to basically anybody who raps. I don’t say I could care less, but he’s poppin off real tuff.

        JERSEY, I think that may b a formidable opponent. Seems as if u successfully chased GULLEE BOY back to his campus. Look around the pages, ull see his post.

        • tony grand$

          **I meant “I don’t rap”**

  • JERZEY

    YO IM CALLIN THIZ NIGGA GULLEE BOY OUT TO A BATTLE, PROVE UR SELF NIGGA, I’LL LET U GO FIRST TRICK, POST BACK ON THE JADA BANGA U CANT STOP ME , 1 VERSE EACH NIGGA,

  • will

    dr.dre SHOULD get a XXL.

  • http://www.live.com bobby

    If we are talking straight business…

    Diddy=XXL

    Bad Boy was massive

    Notorious BIG
    MA$E
    112
    Lil Kim
    MJB
    Craig Mack
    Black Rob
    The Lox
    Shyne
    Puff Daddy
    Total
    Faith Evans
    Danity Cane
    Cassie
    Young Joc

    Plus countless collabos and remix’s …Diddy is one of the all time greatest like him or not.

    In 2006 his estimated worth was US $346 million, making him one of the richest people in the hip hop entertainment business.

  • Butta

    Puff 90′s Era Puff-XXL-Biggie,Craig Mack,Mase,Total,Faith,Black Rob,Lox. He had the game locked frm 94-99

  • tricksta

    wheres diddy on this list?

  • stripblunts

    I hope u read this, bcuz u sound really ignorant for a supposed journalist. A very small amount of research would have shown that Jay-Z was not only responsible for the success of Ne-Yo & Rihanna, but also for the revitalizing of Nas, Fabulous, and Jadakiss careers. Also, last time I checked Kanye was signed to Rocafella!!!

  • DV8

    You are aware that Jay is responsible for Neyo and Rihanna right? Thats alot of records sold. Jay wasnt as bad in office as people thought.

  • Curtis75Black

    Niggas gotta start using these CEO’s Real Names not their alter ego. As far as rapper being executives, alot of emcees tried and failed. Alot of emcees have never put anyone on because they were either too busy with their own career or it wasn’t their choice to do it. If they came up the hard way, why pull your ass in just cause they’re in the game. The reason why alot of emcees are not good as CEO’s IS because they are still worried about their own careers to deal with the next niggas, especially if they’re still rapping !! Peeps give Jay a whole lot of credit for Rocafella because he came out every year with new music but a true CEO isn’t rapping. Jay was a Cash Cow for the Rocafella Brand because if he chilled after Reasonable Doubt, ya’ll would’ve seen how fast Rocafella would’ve folded.

  • Emperor Doom

    Dr. Dre getting a lower ranking than Akon clearly shows XXL once again doesn’t know what they are talking about when it comes to rap. Don’t you guys have another useless Wayne article to write about?

  • tik tok

    master p:xxl he blew the south up.suge knight: xxlwasnt nobody to fuck with.eazy-e:put the west on the map.jay-z:l too fucking selfish. dame dash he made the roc fuck jay-z,j prince:xl underrated talent.russell simmons:xxl self explantory!!!

    • FlapJack

      Eazy was not the boss of that. Dame Dash? SMH.

      Good call on Russel Simmons. I can’t believe noone thought of him

  • SOUTHERNBREED

    This Is A True Post For Real!
    Dr.Dre is a good producer but, he likes to take credit for things that he didn’t do.
    He sits around and takes forever to release something and that is why Pac had a problem with him at Death Row.
    Dre is like a Quincy Jones or Diddy, They just arrange the music but, they don’t actually make the music.

  • http://xxl.com kev

    dr dre iz tha truth but with out d.o.c he would b shit look all tha cdz who got tha most cred all the classicz

  • Clever

    OK, I know this might seem a little mean, absurd, harsh, but fuck it, its been long over due, its a lot of illiterate bastards floating around in my Hometown. Its a lot of you simple minded idiots on myspace, so this is a song I wrote for all you illiterate simple minded muahphukka’z LOL! its an old song but its all so true. Its a lot of so-called DOPE BOI WANNA BE’S IN THIS CATEGORY TOO! LOL! You bitch ass Rappers are not Excluded. Go take a listen, if you feel offended, then it must be true, if you feeling it, it must be true, until then, thanks and, pick up a book.

    Your Best M. C. alive Period CLEVER DIABOLICAL
    http://www.myspace.com/mrclaytonlittlejohnakacleverdiabolical

  • http://myspace.com/rlsounds Chiz the Great

    No Diddy on the list? You lost mad points already. From Uptown to Bad Boy dude had the game on smash for a good stretch. And Jay only an L? C’mon it was him who created his own brand which enabled shit like the S.Carter shoe on Nike(remember the S.Carter mixtape?) How bout the 40/40 clubs? Now speaking purely from a music business sense-Rhihana,Ne-Yo,Fab,Jada,Nas,Jeezy,Kanye,Rick Ross,The Roots-don’t just think record sales-Def Jam became important again.

  • oskar_aka_dzieciak

    what bout bad boy???

  • Swun

    WORST ARTICLE OF ALL TIME = EPIC FAIL

  • Hold Tight The UK Garage And Grime… UK I Rep Thats Me When I Rhyme!

    Oh
    Simon Cowell needs a mention
    8-)

  • Gooch

    Fabolous and Nas don’t sell many records anymore, and neither are really relevant at this point, regardless of how I may feel about their music. Jadakiss hasn’t put an album out, and I’d hardly call him signing to Def Jam a revival. If you want to pat someone on the back for Neyo and Rhianna after three years at a job…. I don’t know, sounds like giving someone a little too much credit

  • Khayan from the Bronx

    1st of all where the hell is puff on this list. How can u give dre an XL and give Akon an XXL. You must be some kind of idiot

  • dark vanilla

    Yeah it is pretty sad that they forgot Diddy. Diddy been holding down Bad Boys for 20 years and has put out rap legends, pop stars, and people that are even relevant today. He gets a XXL rating.

  • JERZEY

    “”"”EVERYBODY POSTIN ON XXL”’

    I GOT DA GULLEE BOY DISS ON YOU TUBE, TYPE IN GULLEE BOY DISS,,ITZ DA FIRST VIDEO ON DA TOP,FUCK GULLEE, SINCE THIZ NIGGA CANT SPIT AND DONT KNOW HOW TO BATTLE I HAD TO DO IT TO HIM,, OFF DA DOME FREE,,

    GO TO YOU TUBE TYPE IN GULLEE BOY DISS

  • J.G.

    this was a stupid blog, cus at some point every one of these rappers were a XXL rating, even Suge was a XXL rating in ’96, Dre was in ’01 and 50 was in ’04. Akon’s a XXL now but lets see in 2 more years. It all has to do with timing.

  • yrain1

    Top 5 dumbest things I heared in my life. Def Jam is the only label right now, wayne is Cash moneny everybody else is irrelevant besides maybe aftermath for the most part. After the game and dre and em finally puts out this peice of ssit hes gonna put out then who else is it? 50 LOL gtfoh. Hes garbage. And out of everybody u gave fuckin AKON a XXL gtfoh u cant be serious. The Roc prolly had the tightest top 5 of all time. Jay, Beans, Kanye, Twista, and Cam, wit Juelz and the Young Guns comin off the bench. Come on. Then Diddy did Aight. Death Row was thew shit. But Akon all he got is t-pain and he got a xxl gtfoh.

    • j.calderon

      Cosign yrain1. Sure the roc did have some bogus artists that either never blew up or just faded away but all record labels have that. The Roc been running shit. Just watch FADE TO BLACK to see how influential they are/were. Sure not all of them went plat but even Bleek, Beanie, Freeway, State Property and a few others have put up decent numbers. Then you get into producers, they gave Kanye and Just Blaze their careers.
      As far as Jay goes i’m convinced knows how to run a business. We can all say “I’m not sure what he was doing over there” but that’s because none of us are record company president’s and we weren’t in the board meetings. Def Jam has been one of the only relevant labels the past few years. I still see people throwing up the ROC…knovict music? not so much.

    • http://thisismarlow.blogspot.com MarloW.

      Oooh So Wrong actually Akon has
      American Yard
      A-Wax
      Brick & Lace
      Colby O’Donis
      Church Boi (Former)
      Dolla (deceased)
      Kardinal Offishall
      Flipsyde
      French Montana
      Kat DeLuna
      Kid Dre
      Lady GaGa
      Ray Lavender
      Red Cafe
      Riz
      Rock City
      Tariq L
      Qwes
      Tami Chynn
      T-Pain
      DJ Noodles
      DJ Benny-D
      Sway DaSafo
      Jayko
      Asia Nitollano

      It’s a reason why he got a XXL, here’s a hint (he ventured outside of Rap) White Folk Money (Aka Real Money)

      Half these rappers on XXL you 9/10 bootlegged at least one of their projects

  • Rae Tha Great

    BAD BOY- XL
    STAR TRAK- L
    DIPLOMATS- XL
    CASH MONEY- XL
    I CAN’T THINK BUT THATS ALL I COULD THINK OF REAL QUICK. PEACE

  • Tedizzle

    NIGGAS BE 4GETTIN ABOUT THE ORIGINAL CASHMONEY REC. They had mannie fresh on production(one of the most underrated producers and was respossible 4 a shit load of hits! Cash money is an army.ha.bling bling.back that ass up.the block is hot.i got that fire.i need a hot girl.still fly.freak the hoes.number 1 stunna.everybody get ya roll on.go dj.The original squad cldnt be stopped! Juvenile.B.G.TURK.LIL WAYNE.MANNIE FRESH AND BABY AKA BIRDMAN.They one of the reasons the south crankin these days! I bet majority of the south say that these kats are southern legends