Rap Music Moves Back Into Mom’s Basement…

As I pored over the news that Koch Records was folding itself into its parent company and moving their operations out to the parent company’s offices in Long Island it kind of reminded me of the time I moved back into my mom’s basement.

I was dating a beautiful and oh so sexy Cuban chick and living in her apartment. I had left my flat in Corona because it was a piece of crap. It was a bachelor pad with all the prerequisite shit that bachelors keep around. Pr0n mags were strewn about while Garcia y Vegas guts filled the garbage can. My rap cassettes were everywhere and the smell of thrice worn gym socks filled the apartment.

None of that shit was going down at my ladies’ crib. Her shit was neat and organized and it always smelled like something good was cooking. The bathroom was hell’a clean too. This was like moving from the crib in ‘Good Times’ to the penthouse apartment in ‘Diff’rent Strokes’. Like any smart chick though she had no longer had time for a nigga that only wants to play video games and get high.

It felt kind of weird to end up back at my parent’s house at 28yrs old especially since I told them to go to hell when I was 18. My mom and dad acted like the past was in the past. Well, my mom did. My dad let me know how much of a shitbag I had been during my teenage years. I no longer smoked blunts as a hobby in deference to my parents who didn’t care for that type of shit anyhoo.

Eventually, I saved up enough money to move out again but this time I bought myself a co-op apartment in a building that has underground parking and an indoor pool. I invited my parents over to help me paint before I bought my furniture and the what not. It felt good to get back out on my own especially since I did it the right way this time. So how do I connect my life to the travails of Koch Records and rap music in general?

Koch was a fledgling label that has a talented roster of artists but they needed some direction. Koch was also irreverent. Remember the incident of Cam’Ron taunting 50 Cent using his government name? That was done in the office of the general manager of Koch. There was all of this moxie coming out of Koch because they recognized their young talent was special. But all it took was a few under-performing albums for Koch to question their movement.

The bottom line has never been as scrutinized as it is now in this economic climate. There is no time to develop artists and cultivate fanbases. If an artist doesn’t come in the door with a million MySpace views how likely do you think his project will be considered for release? Not likely should be your answer. It is strange to me that an artist that is attempting to rise through the ranks is also being saddled with the responsibility of doing A & R work as well. Jim Jones homey Dame Dash > A & R than almost anyone else. Check the stats on that one.

Koch isn’t the only outfit that will going back to their parents for stability. Koch just might be the smartest in saving their money for releasing projects and not just paying for excess staff and midtown Manhattan office space.

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  • Simple like ABC, 123

    “Like any smart chick though she had no longer had time for a nigga that only wants to play video games and get high.” Billy Sunday

    Obviously!!! Balance is the key of all.

  • Worley

    After visiting my parents for an hour or two I’m ready to get the hell outta there. The thought of moving back in keeps a n*gga on his grind full time.

    And yea, KOCH would have done better to hire Dame as Captain A&R. But who knows, Dame probably shook down a lot of TIs in his day. They are not going to let him make any more black half a billionaires.

    • DV8

      yep, the anti young black millionare movement is in full effect

  • OG Matt Herbz

    Koch always seemed like something too good to be true. Niggaz were supposedly getting like $6-7 dollars for every unit moved and they had artists on their label that were actually putting out music instead of getting their shit pushed back. But, all good things must come to an end–like my time spent here as a WN soldier. It’s past the hour that I step back into my position as an OG. Some may recall how I demoted myself after being put onto skin-game twice in one week by Byron Crawford. Well, I served my time, had my beefs and in the way of Koch, I’m being absorbed back into my former self…or something like that. From here on, I’m “OG Matt Herbz”, gotdammit. And please say the “OG,” baby.

    But, back to topic…don’t most people fux with music whether they’re broke or not? I mean, there were times when I had to be driven down to Miami instead of being flown by private jet, but I still had my nigga run through Best Buy and grab every Hip Hop CD in the New Releases section. I mean, is there any talk of Jay-Z getting released from his multi-million dollar shit? I would think contracts like that would be the first to get voided…

    –OG Matt Herbz–

  • geico lizard

    “Like any smart chick though she had no longer had time for a nigga that only wants to play video games and get high.”
    Some women dont wake up until they are married to the bum. Others actually like being his new mom and taking care of him.

  • Jhon da Analyst

    Motherfuckas might as well go back to the original shit. U know, like Too $hort. Sell that shit out the trunk, but please make sure it’s hot.

    • http://tonygrands.blogspot.com tony grand$

      Cosign Jhon. That d.i.y. Ethic is makin a full swing comeback. Except, now, the trunks are replaced with websites.

      I don’t see a problem in artists doing their own A&R footwork, becuz like Sunday said, if you don’t come knockin @ the door with somethin to offer, how much attn do you really expect to garner? Wastin time & money is played out like 8ball jackets & the Lotto’s with the velcro emblem.

      The microwave generation begat a new type of music hustle. If I can’t download ur joint right now, this fuckin minute, why waste my time. The internet changed the game, like the first time MJ dunked in a Chicago jersey. Record companiew are headed the way of the pterodactyl.

      Viva la digital revolution!

  • http://www.incilin.blogspot.com Incilin

    Koch fell off because Allan Grumbat is a dumbass. Tru story, one of my boy used to intern for him and worked in the A&R department. He wanted to sign Kevin Rudolph (whose on Cash Money and has a big hit song) Drake (whose buzz is getting bigger everyday). And this was more than a year ago! Before these dudes name was even on Nahright! And Grumbat aint wanta fuck with them. Dude just got lucky with Jim Jones, and we all thought Koch was the shit, but besides Ballin’ did Koch every make any real moves?

  • http://dailymathematics.blogspot.com Combat Jack

    What happened to the Cuban chick?

  • Jhon da Analyst

    Tony G……..u always “Come Widdit”!!