Jermaine Dupri: A company man until the bitter end

Jermaine Dupri must feel like a real sucker right now.

A little over a year ago, he was acting as a puppet for the TIs, going on the Huffington Post talking about how the reason Jay-Z’s American Gangster was pulled from iTunes was that it was such a masterpiece that it should only be listened to in its entirety (ha!), and how Apple had come to have too much control over the music industry.

It was obvious to me at the time that JD had been put up to this by his tall Israeli benefactors, and that he might not have even written the post himself. In fact, the post was on the same page as an ad for a book he put out – released around that same time – that he almost certainly didn’t play much of a part in writing.

Do we even know for a fact that JD can read? He’s been a kiddie rap mogul since he was pretty much a child himself. And even before that, he was dancing in that Whodini video. He doesn’t strike me as being like my former colleague Sickamore, where he didn’t bother to go to college, which is for suckers, but now every time I check his Twitter (nullus) this motherfucker’s reading a new book.

Weak!

At the time, there was talk that the TIs might be creating their own iTunes, so as to cut Steve Jobs out of the equation and hence have that much more money to share with the artists. Psych! The idea was for the TIs to create their own iTunes in order to have that much more money to split amongst themselves, and then pay a relatively marginal fee to guys like Jermaine Dupri to pose as the black fronts for tall Israeli interests.

I wondered, at the time, in a post on this site, why, if guys like Jay-Z and Jermaine Dupri had so much money, they didn’t create their own iTunes and cut the TIs out of the equation altogether, whether it was Steve Jobs or Doug Morris or whomever, instead of going on the Internets and reading from a script that had obviously been prepared for them. If pride wasn’t an issue for them, which, obviously it wasn’t, you’d think they might have been motivated by pure, Gordon Gekko-style greed.

At least Jay-Z had the sense to exit the Def Jam building of his own volition, and then subsequently dupe Live Nation into paying him a ridonkulous fee to put on concerts he’s gonna have to perform from now until he’s like 60, i.e. for at least another 10 years. He’s probably not gonna make any money on the backend, since Live Nation is gonna have to recoup first before they pay him another dollar. But at least he can take that $100 million or whatever and buy his way into another business in need of a black front – the same way he did with that slave trading bank that was trying to build a basketball stadium in Brooklyn.

Jermaine Dupri, meanwhile, stuck around long enough to have to be escorted out. Er, actually, I read in the New York Post that he hadn’t even shown up for work in a good three months. But as JD himself pointed out in an interview with Essence (where I get all of my hip-hop news these days), the label is obviously just saying shit to make him look bad. Why should it matter whether or not he’d actually shown up for work once in the past several months? It’s not like he was a real executive. It may have even been written into his contract that he didn’t actually have to show up to work. What the fuck was he gonna do there all day? Play solitaire?

It just goes to show the importance of having a little pride in yourself and not being another man’s bitch for a living. Not only could you possibly make even more money, but it’ll save you a lot of embarrassment down the road.

  • Pierzy

    Great post…except, of course, for the fact that “American Gangster” is a modern hip-hop classic.

  • Yaw

    First

  • Yaw

    Ai’nt that a b!tch? Got beaten by to seconds…
    Lol I just wanted to try and be first before I made an actual contribution to the comment section.

    Still, it was inevitable that Jermaine Dupri would lose his job anyway. His most, or even only successful project was Mariah Carey’s. And if her last album was considered a flop (erm, nullus as you would say… lol), in relation to her previous effort, than there was no chance for the rest of the people he signed. He should have capitalized much greater of the opportunity he had- I read even the deal he had with Tag is jeopardy!

    • og bobby j

      actually TWO minutes…but i see your point

      BOL – I believe Psych! is faggety and the real term would be Sike!

      Anyway, JD was a wrap the minute everybody realized bow wow was 30

  • amar

    i think maybe 10% of ppl who don’t start out their living being someone’s bitch actually succeed.

    but in terms of being someone’s bitch down the line in your career, when ur already rich, I agree. When you’re already succesful, you should start looking at doing something meaningful, rather than being greedy and making more money at the cost of being someone’s bitch. Karma.

  • Worley

    “why, if guys like Jay-Z and Jermaine Dupri had so much money, they didn’t create their own iTunes and cut the TIs out of the equation altogether.”

    The TIs own these dudes. Whatever money they would have actually made dwarfs whatever the TIs tell them they can make. And those fools probably believe them.

  • geico lizard

    Bol you were actually nice to JD because his biggest mistake was quitting his old job just because janets album flopped. Dupri wanted to show janet how much he loved her by taking a stand and he just knew companies would be begging for his services.

    JD and janet will need to do a bobby and whitney style reality show because instead of saving his money he has been making it rain on strippers for 15 years in atlanta. Somewhere in an unemployment line Kriss Kross is getting a chuckle out of JD struggling.

  • sealsaa

    “he hadn’t even shown up to work for a good 3 months” Instead, he chose to stay home and dig Janet Jackson out. I think he made the right choice.

  • macdatruest

    “you’d think they might have been motivated by pure, Gordon Gekko-style greed.”

    “He’s probably not gonna make any money on the backend, since Live Nation is gonna have to recoup first before they pay him another dollar. But at least he can take that $100 million or whatever and buy his way into another business in need of a black front – the same way he did with that slave trading bank that was trying to build a basketball stadium in Brooklyn.”

    This is why I fuck wit Bol, he say some funny ass shit, some rude ass shit and some flatout ignorant shit-but every once in a while he effortlessly throw a couple jewels in there…

  • http://www.vinyl1980.com raoul

    Yo Bol, this is one your best post of the year so far… Man, you should write the second part of that Capitalist Nigger book. You could finally make a lot of money and retire fucking Bitches and drinking until oblivion.

    http://www.vinyl1980.com

  • giantstepp

    Ron Mex beating your ass (no homo) on this Blog shit. Step your shit up Bol!