Snake oil is the new heroin

I was checking Twitter just now to see if Sasha Grey had made sweet, passionate love to any of my favorite female pr0n stars, and I saw that Elliott Wilson and some people were discussing the fact that literally no one is bothering to download these new Freeway records.

I guess hardly anyone gave a shit about the last Freeway album – which, like the first Freeway album, I thought was the rare LCD rap album that’s actually worth a shit – so he let someone talk him into pulling one of these deals where he leaks a new track to the Internets every day for a month.

I wonder if they’re just throwaways from the sessions for Free at Last, or if he really did go into the studio and record 30 new songs, just for this occasion. Probably not, right? It’d cost a lot of money to record 30 new songs just to give them away for free on the Internets, and if Freeway had a lot of money, something tells me he wouldn’t be bothering with this bullshit in the first place.

I can’t remember the exact amount, but I know it takes having sold quite a few albums in order for an artist to actually receive any money from album sales – enough to where the vast majority of artists never make any money from album sales. And something tells me that last Freeway album didn’t come anywhere near that mark.

Anyhoo, the fact that Freeway is now working the Nah Right circuit (<–note what a Google search proves to be the coining of a new term) just goes to show, a) how clueless and hopeless so many artists are these days; but also, and perhaps more importantly, for the purposes of this post, b) the extent to which these rappers will let marketing professionals talk them into any ol’ bullshit.

Because you know, even if Freeway didn’t let anyone talk him into this pointless stunt (and lord, I pray that he didn’t), he probably got the idea from some poor bastard who let one of these snake oil salesmen talk him into a similar pointless stunt.

I’m halfway tempted tempted to hang out a shingle myself. Shit, I figure I’m about as capable as anyone at getting some of these relative no-talents mentioned on Nah Right and the like, as if it’s really that difficult. Only thing is, born failure that I am, something tells me I’d have a hard time finding very many clients in that line of work.

I’ll admit, I’m somewhat biased against hip-hop marketing professionals anyway, if only on the grounds that I’ve spent the last month combing through my gmail looking for emails I could afford to delete, because the damn thing’s become overstuffed with people’s bullshit press releases and mp3s, and I couldn’t afford the $20 or whatever it costs to buy additional storage.

Meanwhile, I actually went to school for marketing. And I know at least enough about hip-hop to have blogged for XXL for three years now (though admittedly, a lot of that’s been due to my facility with the English language, relative to the rest of the hip-hop blogosphere). Where’s my cushy job spam emailing people about new Rick Ross records? I tell you, it just ain’t right!

But beyond just me being a jealous loser, it’s amazing to me that these guys are actually fucking up artists’ careers. Case in point, last week’s Charles Hamilton kerfuffle. You know what’s gonna be a sad day? The day when, if he ever does put out an album on Interscope, he goes to his accountant wondering why he isn’t receiving any royalties, and his accountant explains to him that he’s still recouping the money they spent on the Hamiltization Process.

It might be enough to make him go back on heroin.

No but really, unless I get even more desperate than I am, which is a distinct possibility, I don’t want a job that involves selling people shit they don’t want anyway. But even if I did, I’d never take money from an artist and use it to do something that’s gonna harm their career.

If I were one of these artists who got talked into working the Nah Right circuit, I’d see about getting my money back from whoever talked me into that shit.

  • Izza

    Co-sign.

  • Hate Hate and more Hate

    I don’t see why you’re surprised to see what these dumb ass rappers will do for to create a buzz! I mean for years these niggas have been giving away free advertisement without receiving on red cent from the companies & brands they were advertising.

  • C-Dat

    Good Job on this one. 9/10ths of the dudes you see buzzing on the web don’t do shit I.R.L. (can we call them World of Warcraft Rappers)

  • http://xxl All Dae

    Good post as usual. I’ve read yr entire backlog or posts. Not at once but let’s just say I wasn’t bored at work one week.

    I can dead the discussion of why no one is downloading Freeways new joints is cause he’s saying nothing on em. I’m sure the production is state of the art and the mic used to record Freeways vocals is sensitive enough to pick up dudes heartbeat.

    It’s safe to conclude that Freeway is not hot. The consumer and hip hop heads have spoken. F a marketing plan. Isn’t Free a devout weed smoking beer swilling whore banging muslim?

  • Worley

    Freeway is wack. Besides, unless you are recording music to advertise some other truly profitable venture then you are just wasting your time.

  • Was U Sayin Something?

    Once upon a time ppl might have been excited to listen to a new Freeway track every damn day but now with all the music droppin on a daily basis who has the time or cares enough to digest that much from one artist in such a short time frame.

    Makes the artist look like he has WAY too much time on his hands and is begging to be heard, not a good look and definitely not a way to get ppl excited about your music.

  • http://grandgood.com g@grandgood.com

    you’re supposed to say new music cartel sillypants

  • http://www.incilin.blogspot.com Incilin

    I thought Free’s last album was one of the most slept on albums of that year, but even I aint checking his everyday joints. But this just goes to show how Eskay is really running the rap game right now.

  • Matt Herbz

    Why Freeway sound like he’s crying all the time? Is he still whipped since Cassidy tore him a new one in the “freestyle” battle? Word up, I used to bump dude, but I got tired of the same whiny ass tone of voice so I dumped him. No homo.

    –Matt Herbz–

  • http://www.grandgood.com g@grandgood.com

    you’re supposed to use ‘new music cartel’ sillypants

  • Che

    damn, nobody even bothers posting replies on your blog anymore.. you shoulda worked harder on your own website, concentrated on getting that ad money.

  • Dub Sac

    Who the fuck has time to check everyday for a new track by anybody, let alone Freeway? I’ve been meaning to listen to more of dude, but I still ain’t got 5 minutes everyday for a month.

  • AVENGER XL

    Freeway=rocafella tax right off

    Dude has a one track flow and subject matter range and his beats are Meh! throw aways memph weak wouldn’t breath on. Free needs to find his voice and some direction and relaunch.

  • Gimme a break

    Freeway is a breath of fresh air in an otherwise dull b/s industry.

    Of course all 30 songs of this month of free music aren’t going to be hot, but enough of them are that it’s worth it.

    And by the way, who the hell said you gotta check the site everyday? You can jump on the blog and download all 16 songs right now.

    Good looking Free. Without you it would be a cold winter.

  • amar

    “No but really, unless I get even more desperate than I am, which is a distinct possibility, I don’t want a job that involves selling people shit they don’t want anyway. But even if I did, I’d never take money from an artist and use it to do something that’s gonna harm their career.”

    what’re u talking about? when u blog, u accomplish both in one shot

  • kelito-vision

    good post….it’s sad what’s happening with these rappers and what they have to try and do to get a buzz…but while it isn’t working for Freeway it did work for Wayne so u never know

  • BIGNAT

    “Case in point, last week’s Charles Hamilton kerfuffle. You know what’s gonna be a sad day? The day when, if he ever does put out an album on Interscope, he goes to his accountant wondering why he isn’t receiving any royalties, and his accountant explains to him that he’s still recouping the money they spent on the Hamiltization Process.” that pink lavalamp mixtape is fireeeeeeeeeeeeeeeeeeee i thought that joint was going be trash like that sonic the hamiliton mixtap. freeways last album was really good especially the beats

  • Was U Sayin Something?

    “Eskay is really running the rap game right now.”

    His site has alot of traffic and its a great way for him to make cash for him and his fam so hes definitely doing his thing but his site isnt really running anything. The internet is way too big for one site to run much of anything. He waits for tracks to drop and ppl who run shit to do shit so he can post it. Half the time he reposts stuff from other sites.

    What do u think him or his site is running in the rap game? 30 Freeway songs in 30 days?

    • amar

      “The internet is way too big for one site to run much of anything.”

      google.com employs people in ways you don’t even know. Google is watching us. Always watching us.

      • Was U Sayin Something?

        Google is ALOT bigger than your average dot com site.

    • Biz

      “He waits for tracks to drop and ppl who run shit to do shit so he can post it. Half the time he reposts stuff from other sites. ”

      as does this site, no?

      • amar

        this site does that too, it’s a common blogging technique. If you update your site more, google thinks you have more fresh content and you get better hits and moneyz.

        As I said, Google runs shit.

  • Was U Sayin Something?

    “As I said, Google runs shit.”

    I can agree with that statement to a certain degree but the statement I disagreed with was “Eskay is really running the rap game right now.” I dont think any one website is running the rap game.

    His site and many others have a small influence on the rap game but none of them are close to running shit. I dont think Eskay cares or is trying to run shit. Hes running his website and doing a great job at it and thats that.

  • http://www.modelminority.blogspot.com m.dot

    due to my facility with the English language, relative to the rest of the hip-hop blogosphere).
    =======
    I was thinking this half way into the piece.

    This also reminded me of how few people
    say something new.

    Having read this and the Eskay piece,
    I may be e-mailing you for a follow up, re Hist of HH Blogs joint.

  • http://www.spitboss.com KLAP

    FREEWAY is a gifted mc… his last album “FREE AT LAST” is bangin from the first track to the last!

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