808’s & Ja Rule’s Big Break

Okay, so the numbers are in and Kanye West’s Auto-Tuned gem, 808’s & Heartbreak sits atop the Billboard charts with an impressive 451,395 units sold. Yeah, it’s a drop from last year’s first week numbers for Graduation (956,936), but a big showing nonetheless—especially for an album that main people dismissed because their favorite producer-ternt-rapper had ternt sanga.

If you read “I Heart Kanye West (A Preview of Sorts)” a few weeks back about my take on the leaked tracks off Mr. West’s R&B-themed disc, you’ll know that I’m a fan of the new music. Say what you will about the Auto-Tune or Ye’s limited vocal ability, you can’t front on the production and the raw emotion. But haters hate instead of congratulate. There is one person, though, I feel has every right to be mad right now and that’s Ja Rule.

Mr. Atkins made his name, fame and change off of being a rappa-ternt-sanga until some kid named Curtis came through and told y’all that Ja and his singing wasn’t cool anymore. Oddly enough, this same individual went on to express his own penchant for harmonizing on record and the public drank it up like free pitchers of Vitamin Water. Try as he may, Ja Rule couldn’t stop his reign on the top from getting cut short like Leprechauns and he pretty much hasn’t been heard from since. Okay, that’s a lie, he dropped Blood in My Eye in 2003 and R.U.L.E. in 2004. Despite both discs selling a combined total of 1,127,218 copies to date, the public perception has pretty much been that Ja was played out.

But with the Auto-Tune craze in full effect and Kanye proving a hip-hop album with no actual rapping from the headliner can sell (didn’t Andre 3000 prove that as well with The Love Below?), maybe it’s time for Ja to finally release his long delayed LP, The Mirror. I’ve always said the only way he’ll ever have a shot at a real comeback is by staying away from the beef and just go back to making hits. Since singing is cool again, maybe Ja Rule can be too. So grab an Auto-Tune (or not) and sing your little heart out, Jeffrey. If it’s dope the people will listen (but given today’s market, buying your music is a whole other thing). Now if it’s wack, at least you gave it your best shot. But if you wait any longer you can just stick to singing in your shower and let Kanye and everybody else swagger jack your style to death. -NWSO

  • rene

    Real Talk BRING RULE BACK !

    • 29MM

      Aww hell no.let the nigga rest.

  • scodifferus

    well, 3 stacks did rap on the love below, prolly 3 times……and ja rule and auto-tune is horrbile mix, lol….

  • Avenger XL

    1. Kanye is allowed to do this type of thing because of the Lane he built for himself like what 3000 built for himself. We don’t flinch when we see 3000 rocking argle socks and ascots. The samething with ye we gave him a license to create with limitless space. I know it will turn off some folks but that is what shit like that is supposed to do it shakes the base gives you a longer career if you play it right or ends it if you put the house on it.
    2. Ja Rule came in the game looking and acting like a hard rock. Me and my friends called him DMX Pac because he seemed to employ various styles and ideas from these otehr artists to create his own. When he started to sing on tracks it was in the height of the age of the R&B thug and that is what he was presenting himself as a hard rock that would sing to the chicks as sweet as sacrine after busting ample caps at his enemies. This dude was going down in another album or so anyway. 50 just came in at the right time and leg sweeped him early.

    4. Plies is this generations R&B thug and due to a short attention span and the fact that pop music eats itself Ja’s career is going to stay stalled he can still go gold and even hook up with a Koch and cake up like that. Plus he has enough z-list power to stay on the road and get a check performing as a opening act or even act in a Tyler Perry play with the rest of the washed up R&B acts from the 80′s and 90′s. But What ye did will not help Ja in the least.

    • Avenger XL

      3. Ja is wack

      I had to remove that because felt like it was too bias LOL that is why I go 1,2,4. I am doing a whole article on this for my blog.

      http://www.soulbodega.net

  • HATE HATE AND MORE HATE

    Who wants to hear the Cookie Monster using Autotune? Brian Mcknight has more street than Ja Rule and he’s now singing about Chicken McNuggets. A realty show on VH1 couldn’t even help ja Rules career.

    PS – lol @ Kanye’s flop

    • MikeD

      My daughter would bug out if she heard Cookie Monster on the autotune. And 450,000 is no flop, we’re in a Recession here people, no one is buying records.

      And street cred doesn’t do jack for sales anymore, Puffy and the shiny suits have won.

  • Rob The Music Ed

    Ja NEVER gets the credit he deserves. he is mostly regarded now as “wack” and “fake” from most hip-hop heads. But shiiiiiiit a lot of ya’ll motherfuckers were out there buying Rule 3:36 and Pain is Love and Venni Vetti Vecci AND Last Temptation.

    Rule made it cool to sing on some thug shit and harmonize in rap. Sure others have done it before him (Force MDs, Greg Nice, Grand Puba and Nas), but Ja perfected that shit.

    I wish he would’ve released the Mirror album- it wasn’t great, but it wasn’t wack by any stretch of the imagination.

    Now pardon me while I bump “Thug Lovin’”
    Get a shot of my pool!!!!!
    Rob out!

    • Avenger XL

      It is ok to like hip-pop if that is your thing. But dude isn’t dope by any stretch of the imagination. Bust down his bars and he is mediocre and his voice is the only thing interesting about him. He was the precursor to this whole swag shit that has anyone with a decent cadance and a look thinking they are the illest.

      • Rob The Music Ed

        Rule’s bars werent anything to marvel over. But if bars was all it took to make great music then Canibus would be king.

        Ja just did what he did well, mixed hip-hop with r&b melodies and pop appeal. Is Ja who I listen too when I wanna hear some lyrical shit? Nah, I turn on Joe Budden or some old Pun.

  • these posts are racist

    I miss Ja Rule…He had a lot of hits. Nobody can deny his song with Charlie Baltimore…and the many others with Ashante. They were good songs and it’s too bad he hasn’t come out with any other sing/rap type songs…they were hot and served a purpose.

    And from a rapping perspective…he murdered 50…in skills and delivery. 50 had one thing over Ja…believablity when it came to being gangsta…

    • Avenger XL

      I know I am nobody but I can deny almost evey song rule did. His pop tracks were just get background music for the time. i.e. not timeless cuts play them now and they sound as dated as the new jack swing LOL

  • geico lizard

    I saw ja rule on a tv show about club rehab in vegas. His wife got into an argument with girls in the bathroom and women were trying to give ja rule their numbers right in front of his wife so he still has some fans.

  • http://hiphoponmymind.blogspot.com DJ Daddy Mack

    REAL TALK. JA RULE WAS THE BEST. HE SHOULD COME BACK. HIP HOP NEEDS THAT TYPE OF SHIT RIGHT NOW.

  • Smel

    Bone Thugs made 90′s style thug harmonies cool way before Ja…

  • Vicious Seiger

    No one can lie the man had his share of hits and even a extremely solid album in Pain is Love and that song with Robin Thicke in the Bangers section had me saying maybe it IS time for the R-U-L-E to comeback. He was one of the best at balancing Thug Bravado with that syrupy thug love for the radio and the ladies. Hell Why Not – I’ve been dying to say “It must be the ass” in the club again for at least five years now.

  • El Tico Loco

    Ja can’t make another hit, main reason being that except for one song all his hits were collabos (kinda like Plies). He will have to prove he can hold his own with no help maybe start with a mixtape series a la Dedication or Mood Music to rebuild his buzz, because name recognition ain’t cuttin it on the born year (ask Nelly)

  • Worley

    Jeffrey will kiss Superhead in the mouth before I purchase anything he releases.

  • DBlock

    hahahha… yeah fucking right. Ja’s done, now and forever.

  • JAY STONE

    Ja rule > 5o cent
    Venni Vetti Vecci > GRODT
    Holla Holla > in the club
    Always on time > Candy shop
    Ja singer skills > 50 cent
    ja rule lyrical > 50 cent
    Nuff said

    • anutha_level

      i’ll smoke to that…

  • http://www.incilin.blogspot.com INcilin

    Don’t worry, this Auto Tune shit has gone too far already. Soon as Diddy’s Autotuned album drops people will get tired of this shit (if they aint already) and a backlash will start to build (if it hasn’t already) And soon enough, auto tune will be so dead that people will wonder why we ever messed with it. Just like crunk music, and snap, and mafiaso rap, and giving the hottest mixtape rapper a deal, and tons of other trends. Yeah those things still exist, but they no where near the level they was at during their heyday.

    The problem with great ideas in hip hop is that soon as one person does something different, everyone follows suit and shit gets played out too easy. And while I can scream, but cant get as crunk as Lil Jon, and can act all gangsta, but can’t tell stories like Rae and Ghost, any of us can get on the autotune and sing as well as T-Pain. smh.

  • FlapJack

    What a ridiculous blog.. the answer is NO

  • JDizzel3000

    First of all who the fuck cares about Ja Rule?? Seriously…

  • SJB

    This is the thing here. Kanye orchestrated this whole album while at the peak of his popularity and the popularity of auto-tune. And he put this shit together incredibly well, the melodies, the structure of each song, just the overall DEPTH. That is something Ja never had, any depth y’all, and his voice sounds just unpleasant to the ear, IMO. His career is so done for, it’s crazy to think he was ever hot. More power to him for that time, but it’s so long ago now, his career for real has like a B50 and A50 timeline attached to it. Feel me?

  • BIGNAT

    FIRST OF ALL JA RULE SUCKS MONKEY BALLS. WHAT ONE OF THE GUYS UP TOP SAID WAS SO TRUE. 50 JUST HELPED JA OUT THE DOOR BUT JA WAS ALREADY IN THE DOORWAY. HIS FIRST ALBUM WAS VERY GOOD. HIS SECOND JOINT WAS GARBAGE I LOOKED AT THE CD LIKE AIDS IN MY HANDS. LIKE WHAT THE FUCK DID I DO THATS WAS BEFORE I HAD A JOB I WASTED MY ALLOWANCE ON THAT CRAP.
    ANY ALBUM AFTER HIS SECOND ONE I COULD NOT TELL YOU HOW BAD IT WAS. JA RULE TO ME DOES NOT MAKE ALBUMS HE MAKES SINGLES. I ALMOST BOUGHT BLOOD IN MY EYES BUT THEN I REMEMBER THAT SKIT OFF GRODT. THEN I LAUGHED AND INSTEAD OF PUTTING IT BACK WHERE IT BELONGED. I TOSSED THAT SHIT INTO THE BARGAIN BIN HAHAHA.

    • The Zimbabwean Connection

      monkey balls?!?? …. bignat MUST hangout with pre-pubescent kids sorta like MJ to think that line of his is hot.

      secondly, the way this dude writes all his shit in caps i’d say dude’s only prospects in employment is factory work, YOU PC ILLITERATE FUCKER.

      would delve deeper into the situation but seems like the “process of natural selection” has already taken care of that ignorant ni99a!

      P.S. Jeffrey “cookie monster” Atkins on some auto-tune shit would be worth hearing, if not for enjoyment purposes it’d definitely be entertaining to some degree kinda like how you continue watching shit flicks(e.g Martin Lawrence’s Blue Streak & Damon Wayan’s Bulletproof) just to see if it can get any worse!

    • TEZZY

      I hear you homie i brought the first album and that shit was hard but then i saved all my damm allowance money and went and brought that shit and almost cried that shit went in a totaly different direction then the first one then he started talking about he dint write his lyrics no more and you could definetly tell he wasnt writing his shit no more

  • http://www.myspace.com/crockerishiphop Crocker

    Rule did do the auto-tune on the The Mirror leaked cut, “Judas,” on the hook, where he’s calling out Darkman X and Ashanti. Shit was decent. And according to that Nelly article, I guess everybody loves a comeback. (snickers)

  • http://www.theroyaltytakeover2.blogspot.com Yoda

    Man come on…

  • amar

    haha the god old days when fiddy beat down on ja for being a gay singer and then released “21 questions” like a month later as a single lol

  • PyschoBitch

    Ja Rule??? Does Anybody care?

  • TEZZY

    NIGGA he didnt sing on 21 questions that was nate dogg

  • 29MM

    G unit for life !!!!!!!!!

  • http://www.wtnrradio.com A-Beatz of WTNRRADIO.COM

    Ja Rule, the Cookie Monster of Hip-Hop

  • BigC

    Ja Rule in my opinion ended his own career! DMX told niggaz & 50 finished him off. Ja was nothing more than a Tupac Shakur wannabe. He made countless Pop records with R&B stars such as Case, Mariah Carey, Jennifer Lopez & of course, Ashanti. Then tried to play tough man when 5o came at him. Even after he was demolished by Curtis, he still had time to make a comeback but dropped bullshit songs like Uh-OOhh & Body? WOW!!! The only comeback he could make is being an CEO for Def Jam or Interscope records.

  • http://murderinconline.com Ismail

    No Matter How Much People Try Dog N Hoe This Man Out But He Has Contributed a lot to hip hop. Espicially around the 2000′s. If you look @ the billboards this mans singles stayed on top 4 weeks n weeks. Albums going gold, platnum, etc.. Singin or not the nigga waz gettin hiz money… I wish nothin but the best for Ja Rule n any other nigga out there trynna get 2 da money!

  • Beej

    That’s real talk.

    Straight up, 50 Cent has mirrored Ja Rule’s career from the beginning and stole his whole swag. The only reason he has been successful is because 50 had em and dre in his camp. Rule didn’t really have anyone of that stature….But Rule went at all of them on Loose Change, which is one of the best diss records of all time.

    I think that it is time for Rule to drop something hard, the streets know what it is………

    50 Cent = Fake, WWE Champ

  • miles

    still rolling with ja big time.fuck 50, he is a anitch